Day: 18 September 2019

Stars Shine For Remember Me Thursday® Global Pet Adoption Awareness Campaign

Stuart Mitchell

This month, Helen Woodward Animal Center will once again unite with animal welfare proponents and organizations worldwide for the 7th Annual Remember Me Thursday®.  Honored on the fourth Thursday of September, the campaign asks pet lovers and animal rescue groups to create an unstoppable, integrated voice advocating for homeless pets to live in forever homes, not die waiting for them.  Grassroots candle-lighting ceremonies and a global avalanche of social media buzz will shine a light on the millions of orphan animals still awaiting adoption and encourage communities to opt to…

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Burlington Stores Donates $2 Million to AdoptAClassroom.org to Support Teachers and Students as They Head Back to School

Stuart Mitchell

AdoptAClassroom.org, announced that more than $2 million has been donated by the national off-price retailer Burlington Stores, the largest donation in the history of the three-year partnership. AdoptAClassroom.org, the award-winning national nonprofit organization that helps teachers get the basic supplies and materials needed to help their students learn and succeed, will use the donation to benefit more than 28,000 teachers and 720,000 students nationwide. This is the largest number of teachers and students reached in a year from a one-time corporate donation to AdoptAClassroom.org. Burlington hosted this point-of-sale campaign from…

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DoSomething.org and Hollister Partner for Back-to-School Anti-Bullying Campaign

Stuart Mitchell

For students, going back to school can be super exciting (!!!), and also super stressful. One big reason is bullying, or even just anxiety at the thought of being bullied. That’s why DoSomething.org, the largest organization exclusively for young people and social change, and Hollister, a division of Abercrombie & Fitch Co. and the quintessential retail brand of the global teen consumer, have partnered to empower young people to use positivity to help combat the negativity of bullying. Introducing the Cancel Bullying campaign. Drowning out bullying starts with two words:…

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Movember launches Man of More Words campaign on World Suicide Prevention Day to urge men to talk about their mental health

Stuart Mitchell

The statistics are very concerning: 3 in 4 suicides in the U.S. are by men. On World Suicide Prevention Day, Movember, the leading charity dedicated to changing the face of men’s health, is urging men to be a Man of More Words by talking more when they’re going through tough times and experiencing mental health challenges. In an effort produced with Ad Council Edge, the Ad Council’s new strategic consultancy, male celebrities and content creators speak openly about their feelings and mental health experiences to encourage other men to do…

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Kellogg, No Kid Hungry partner once again to expand school breakfast programs

Stuart Mitchell

To ensure that more U.S. school children enjoy the many benefits of beginning their days with breakfast, Kellogg’s has again donated $1 million to No Kid Hungry® to expand school breakfast programs. The company’s Special Channels business is also proud to partner with No Kid Hungry on the Elevate the Plate Challenge to award school foodservice directors who share fresh ideas that get kids excited about school meal programs. “Starting a day with breakfast, like cereal and milk, sets kids up for success in school,” said Doug VandeVelde, general manager,…

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