CAP – Make the grade with your back-to-school campaigns

The ASA/CAP have released a post called: Make the grade with your back-to-school campaigns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The back-to-school season is big business, prompting a flurry of spending as parents and carers stock up on school uniforms, lunch boxes and stationery supplies.  This, of course, presents the perfect opportunity for advertisers to run a number of different promotions. The…

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DoSomething.org and Hollister Partner for Back-to-School Anti-Bullying Campaign

For students, going back to school can be super exciting (!!!), and also super stressful. One big reason is bullying, or even just anxiety at the thought of being bullied. That’s why DoSomething.org, the largest organization exclusively for young people and social change, and Hollister, a division of Abercrombie & Fitch Co. and the quintessential retail brand of the global teen consumer, have partnered to empower young people to use positivity to help combat the negativity of bullying. Introducing the Cancel Bullying campaign. Drowning out bullying starts with two words:…

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Quaker Chewy Partners with Neil Patrick Harris and AdoptAClassroom.org to Help Teachers This Back-to-School Season

96% of teachers are spending their own money purchasing basic school supplies, and Quaker Chewy wants to help change that fact. That’s why Quaker Chewy is teaming up with AdoptAClassroom.org by donating up to $250,000 to the organization to benefit schools in need this back-to-school season. In addition, Chewy fans can nominate a teacher for a chance to win $500 in school supplies for their classroom. Quaker Chewy is also joining forces with actor and father of two Neil Patrick Harris to help spread the word about the program to…

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