This month is the first time that Harvey Nichols have ever launched a vegan menu, signifying a bold move to show their support for the cause.
The awareness day was launched in January 2014 and has seen incredible success in this short period of time. This year, 150,000 people are expected to take part in the campaign. This trend has seen many restaurants take part in different ways too. With many venues adding vegan food to their menu, or increasing the amount of vegan options they offer; they are jumping on the trend and showing their support for the cause.
Harvey Nichols and Tom’s Kitchen have taken it to another level this year and are showing their support in unprecedented ways.
This month, inside Harvey Nichols bespoke buckram menu covers (handmade by Smart Hospitality Supplies) you will find a full vegan menu. With its OXO Tower Restaurant offering a three course vegan meal. Choices include Sautéed wild mushrooms, celeriac remoulade and toasted sourdough with a hazelnut dressing; Grilled tofu, miso, pickled kohlrabi and pak choi with an orange dressing; and poached pear, blackberries and toasted oats. The menu is complemented with a vegan wine list sourced especially by Harvey Nichols expert sommeliers.
In a very different offering, Michelin Star winning Tom Aitken’s restaurant, Tom’s Kitchen, has this month launched a partnership with plant-based burger company, The Vurger Co. This partnership will see the team launch one meat burger and one vegan burger going head-to-head over the course of this month. Tom’s Kitchen will serve a lamb merguez burger with a topping of sweet potato hash, fermented cabbage and dill coleslaw (they are calling this creation The Grand Lamb Slam) Also featuring on Tom’s menu will be The Vurger Burger, a hoisin glazed mushroom patty with crispy pak choi, topped with shredded crunchy spring onions and red cabbage. Which one will win Tom’s Veganuary dual?
Along with a growing restaurant and public following, the charity has seen a growing number of celebrities getting involved. This engagement has seen a huge increase in participation for 2018’s campaign. In 2014, the cause saw 1,500 people committing to veganism throughout January. If the charity reaches their estimate of 150,000 this year, that will signify a huge success and a growing shift in the desires of diners!