Powerful Animated Film Kicks Off Rebranding Of Renowned Brazilian Cancer Treatment Center As “Hospital of Love”

The Hospital do Câncer de Barretos, a Brazilian treatment center for in children with cancer recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a 3:00 3D- animated film that showing the devastating challenges a child faces in receiving a cancer diagnosis and beginning the intrusive and treatment process, as well as the impact on her family, friends and on hospital professionals. Produced…

Read More

Cancer Research UK Survey Shows Beliefs in fake causes of cancer is rife

Mistaken belief in mythical causes of cancer is rife according to new research jointly funded by Cancer Research UK and published today in the European Journal of Cancer. Researchers at University College London (UCL) and the University of Leeds surveyed 1,330 people in England and found that more than 40% wrongly thought that stress (43%) and food additives (42%) caused cancer. A third incorrectly believed that electromagnetic frequencies (35%) and eating GM food (34%) were risk factors, while 19% thought microwave ovens and 15% said drinking from plastic bottles caused cancer…

Read More

American Airlines, Stand Up To Cancer, & Marvel Studios’ Avengers: Infinity War Join Together In The Battle Against Cancer To Unveil Custom-Wrapped Plane

American Airlines, Stand Up To Cancer (SU2C) and Marvel Studios unveiled the next element in their collaboration, yesterday—an aircraft wrapped with a special graphic featuring Marvel Studios’ Avengers: Infinity War heroes alongside the Stand Up To Cancer logo and images of SU2C researchers and American Airline team member cancer survivors. The custom-wrapped American Airlines A321T aircraft will be in service between Los Angeles and New York. The graphic, which is more than 50 feet long, features Marvel Studios’ Avengers: Infinity War heroes: Doctor Strange, Thor, Iron Man, Black Widow, Captain…

Read More

Stand Up To Cancer, American Airlines & Marvel Studios’ Avengers: Infinity War Join Together In The Battle Against Cancer

Today, Stand Up To Cancer (SU2C), American Airlines and Marvel Studios’ Avengers: Infinity War announced a powerful collaboration as they team up in the fight against cancer. The inspiring initiative and public service announcement (PSA) features beloved Marvel Studios’ Avengers: Infinity War heroes, esteemed SU2C researchers and American Airlines team members who have personally fought cancer. To raise funds, awareness and further Stand Up To Cancer’s mission to bring groundbreaking therapies and treatments to patients as quickly as possible, this first-of-its-kind collaboration comes to life in print, radio, digital and…

Read More

Water Company Encourages Donations or Random Acts of Kindness to Raise Awareness for Pediatric Cancer

evamor Water in collaboration with Kevin Kline and founder of Snowdrop Foundation raises money for pediatric cancer patients and childhood cancer survivors. In honor of Chelsey Campbell (#ForChelsey), radio host Kevin Kline uses his herculean strength to run marathons (now over 150) raising funds for childhood cancer after meeting a remarkable cancer patient who touched his life and now the lives of many, forever.  In 2005, Kline met Chelsey Campbell, who was not expected to live to see her 16th birthday, but she defied the odds and celebrated her birthday…

Read More