Aldi To Remove Over 2 Billion Pieces Of Plastic

Aldi has announced an ambitious new commitment to reduce the volume of plastic packaging used by 50% by 2025. The new commitment will see the UK’s fifth-largest supermarket remove 74,000 tonnes of plastic packaging during the next five years, the equivalent to 2.2bn single items of plastic. To achieve this target, Aldi will work to remove and reduce unnecessary packaging and switch to alternative materials. Where plastic is required, it will be recyclable and made of recycled material wherever possible. The new target is part of Aldi’s overall strategy to…

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Neighbourly set up new fund to support community organisations helping those most at risk during Coronavirus crisis

Neighbourly set up a new Community Fund, backed by their partner businesses, to support the Neighbourly causes that will be most affected by the Covid-19 outbreak. M&S Family (including M&S Bank and M&S Energy), Lidl, Aldi, Danone UK & Ireland and Coca-Cola European Partners have created a new fund to support community organisations helping those most at risk during the Coronavirus crisis and are urging other businesses to join them. The Neighbourly Community Fund will funnel vital funds directly to community causes across the UK to ensure they can deliver…

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Fairtrade launches project to empower Ethiopian women flower workers

As a new initiative aimed at empowering women flower farm workers launches in Ethiopia, The Fairtrade Foundation welcomed the support of the project’s UK funder, the retailer Aldi. Following the success of the Women’s School of Leadership in Fairtrade cocoa-growing communities in West Africa, Fairtrade Africa is now replicating the initiative for the very first time in Ethiopia’s flower sector. Moreover, it is running an additional programme focused on tackling barriers to women’s economic development such as access to finance and involvement in decision-making. Following the Fairtrade Foundation’s She Deserves…

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Aldi and ITV Launch Signed Ad Break During Deaf Awareness Week

Aldi has partnered with ITV and broadcasted its first ever fully signed ad break during Coronation Street on Monday 14th May all adverts were signed to mark the start of Deaf Awareness Week (May 14th-20th). The signed ad break, which was a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert. Aldi’s new advert, created by McCann UK, features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign. Ad…

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Aldi swims ahead of British supermarkets in sustainable seafood

Discounter Aldi offers customers the largest proportion of sustainable seafood in the UK, ahead of big supermarkets Marks & Spencer, Morrisons, and Iceland, a new league table published today reveals. Just under 80% of Aldi’s seafood range is certified sustainable in comparison to M&S at 19%, Morrison’s at 4% Iceland at 3%. Results also show that all other supermarkets are selling more sustainable seafood than ever before, a 60% jump over the last two years. The annual Supermarket Sustainable Seafood League rates British supermarkets on their sustainable seafood range. It’s published by…

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