The Public Relations and Communications Association (PRCA) has announced a range of measures to modernise its Communication Management Standard – the industry’s flagship accreditation scheme for PR businesses and in-house teams. CMS, globally recognised as the kite mark of excellence for communications teams, will now be available to virtual agencies to reflect the growing number of PR agencies operating remotely. As part of the changes, accreditation will operate on a one-year renewal process, as opposed to its existing bi-annual cycle, to ensure CMS-accredited teams remain committed to the highest standards…
Read MorePRCA relaunches Communication Management Standard (CMS) for the modern workplace
