PRCA sets out plans to address ethnic diversity in PR

The PRCA has announced a series of measures designed to increase the representation and accelerate the progression of black and ethnic minority professionals in public relations. Data from last year’s PRCA Census indicates that nine out of ten PR professionals (89%) identify as white, a fall of just 3% since the industry Census in 2011. BAME Advisory BoardThe PRCA will introduce a BAME Advisory Board – which will be represented at PRCA board level – to accelerate efforts to increase representations of BAME professionals in agencies and in-house teams. The…

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PRCA, ICCO, and Opinium launch Mental Wellbeing Audit

The PRCA, ICCO, and Opinium are partnering again to conduct a mental wellbeing audit of the PR and communications industry. This year’s audit will seek to understand how COVID-19 is impacting the mental wellbeing of practitioners and how individuals are coping with remote working. The results of the survey will enable the industry to explore how the current pandemic is affecting employees and their wellbeing. It will also provide insight on how to best support staff who are struggling with their mental health. This follows last year’s research which revealed…

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‘Our industry must call out injustice and champion fairness’ – PRCA Director General

PRCA Director General Francis Ingham MPRCA: “The recent tragic deaths and violence in the United States and elsewhere have shone a light on the racial inequality that persists all around the world. We must confront the cold fact that in our society today, it remains much more difficult for some people to succeed than for others – all too often based on the colour of one’s skin. In the UK, race hate crime reported incidence has increased significantly, with noticeably more reports of religious intolerance over recent years. “It is…

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USC Study Predicts Declining Trust in Government Will Lead to Democratisation of Activism

Global Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest From Greta Thunberg to the founders of March For Our Lives, a new generation of activists, disillusioned with government, is employing modern public relations tools to raise awareness of a broad spectrum of social and environmental issues, according to USC Annenberg’s 2020 Global Communication Report. The study also found that what it calls “New Activists” are aligned with PR professionals in the belief that the best strategy for creating long-lasting change is…

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PRCA and PRWeek launch PR Internships and Apprenticeships Awards 2020

The PRCA and PRWeek have launched the annual PR Internships and Apprenticeships Awards to promote social mobility in the communications industry. The awards recognise the best internship and apprenticeship programmes and showcase the exceptional young talent in the industry. Quality apprenticeship and internship programmes are vital to the industry’s development and they help the industry attract and retain the brightest talent from diverse socio-economic backgrounds. The PRCA is the industry’s sole apprenticeship provider of the Level 4 Diploma, which offers individuals the chance to gain industry knowledge, personal development, and…

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