PRCA & LGcomms raise public sector concerns in ICO Consultation on Direct Marketing

The PRCA and LGcomms have issued a joint response to the Information Commissioner’s Office (ICO) consultation on the Direct Marketing Code. The industry bodies have raised concerns regarding the ICO’s plans to classify all communication from public sector bodies as commercial and promotional. Examples of public sector communication that would be considered promotional include messages from GP surgeries regarding the availability of flu vaccinations for residents.   The new guidance would impose an unnecessary burden on public sector professionals who work in departments that are overstretched and under-resourced. The PRCA and LGcomms…

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PRCA launches in Latin America

The world’s largest PR body, the Public Relations and Communications Association (PRCA), announced that it will launch in Latin America on 1st April, 2020. To access the launch, email Isobel Arrowsmith. The PRCA represents over 35,000 practitioners in 66 countries, and runs ICCO, the international umbrella body for 40 other national and regional Associations, representing over 3,000 agencies. Its inaugural Latin America Chairman will be Gustavo Averbuj MPRCA.  The launch of PRCA Latin America will give regional agencies automatic membership of ICCO, and open up a global network of business opportunities,…

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PRCA & CIPR issue joint statement on COVID-19 outbreak

The Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) have issued a joint statement praising the efforts of communications professionals during the coronavirus outbreak. The two bodies have also published an open letter to the Chancellor calling for more support for freelance practitioners.  The letter to the Chancellor can be read here. Joint statement:   The coronavirus outbreak and the extraordinary measures brought in to protect public health have had an unprecedented impact on the public relations industry.   PR organisations across the UK have already lost staff, while up to 8,500 freelancers face the prospect of losing clients and being unable…

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PRCA announces shift to virtual training model

The PRCA will deliver virtual training sessions to ensure public relations professionals are able to continue their professional development amidst the disruption caused by the COVID-19 outbreak. Training sessions scheduled in March and April will be replaced with fully-interactive virtual experiences, in which delegates will be able to ask questions and download relevant materials in real-time. Those booked on to attend face-to-face training sessions will have the option to defer their bookings until later in the year.    Live webinars will go ahead as planned and further webinars aimed at supporting…

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PRCA to Launch Covid-19 Taskforce to Support PR Industry

The Public Relations and Communications Association (PRCA) has announced plans to launch a Global Covid-19 Public Communications Taskforce in response to its Covid-19 Survey findings. This Taskforce will provide free practical support to practitioners around the world. The survey – which gathered the views of around 200 PR professionals – found more than a third of practitioners (33%) believed the industry was underprepared for the outbreak.    The study revealed remote working policies (62%) and event cancellations (58%) were the most common responses to the crisis taken by organisations. The research also…

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