Tag: PRCA

PRCA Africa NextGen Group Announces New Leadership Team

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced a new leadership team for its PRCA Africa NextGen Group, as the group continues to build on its momentum and expand opportunities for emerging communications professionals across the continent. Cherná Lutta has stepped down as Chair after playing a pivotal role in establishing and growing the group into one of PRCA Africa’s most active communities. Under her leadership, the group launched regular breakfast events and student bootcamps across South Africa, introduced online learning opportunities, and delivered the inaugural PRCA Africa NextGen…

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PRCA backs landmark Africa Declaration to strengthen communications across the continent

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has endorsed a landmark new initiative designed to strengthen professional standards, ethical accountability and responsible communication across Africa. Announced in connection with World PR Day 2026, the Africa Declaration on the Professionalisation of Public Relations and Responsible Communication brings together leading African professional associations, institutes and international partners behind a shared vision for the future of the profession. Developed by African institutions and shaped by the continent’s diverse communications and regulatory environments, the Declaration provides a founding charter for greater professional self-governance. It…

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UK public relations sector contributes £7.1bn to economy and supports 95,000 jobs, new report finds

Stuart Mitchell

The UK public relations sector contributes £7.1 billion to the UK economy and supports more than 95,000 full-time equivalent jobs, according to a new report launched today by the Public Relations and Communications Association (PRCA). The analysis was produced independently by CBI Economics, and supported by Burson, Edelman, FINN Partners, FleishmanHillard, Hanover Communications, Ketchum (now Golin Ketchum), Penta and Portland. Beyond Communications: Understanding the economic contribution of the UK public relations sector, finds that public relations should be understood not simply as a communications discipline, but as a strategic capability…

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PRCA to launch first independent AI tool certification for the PR industry

Stuart Mitchell

The Public Relations and Communications Association (PRCA) will launch the first independent quality certification for AI and martech tools serving the PR industry. The certification is being developed by the PRCA Innovation Working Group, a practitioner-led body of agency leaders, enterprise communications directors, and technology specialists established to future-proof the profession. No professional standards yet The decision to develop the certification follows a clear gap in the market. PR agencies are confronted with a growing number of AI tools and platforms, each claiming to transform communications practice. No independent body…

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PRCA statement on disclosure and media engagement

Stuart Mitchell

Recent reporting in the Guardian has raised serious allegations about public affairs practitioners discussing payments to journalists in return for favourable coverage, potentially without those arrangements being disclosed. The PRCA Code of Conduct and Code for Professional Lobbying require members to act with honesty, openness and integrity, to make clear whose interests they represent, to ensure the source of information is identifiable and to avoid improper influence on the media. Our industry codes give clients, journalists and the public confidence that practitioners are working to defined standards and can be…

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