Tag: PRCA

Recent reporting in the Guardian has raised serious allegations about public affairs practitioners discussing payments to journalists in return for favourable coverage, potentially without those arrangements being disclosed. The PRCA Code of Conduct and Code for Professional Lobbying require members to act with honesty, openness and integrity, to make clear whose interests they represent, to ensure the source of information is identifiable and to avoid improper influence on the media. Our industry codes give clients, journalists and the public confidence that practitioners are working to defined standards and can be…

The Public Relations and Communications Association (PRCA) has launched its Innovation Working Group, a practitioner-led body focused on helping the PR industry respond to the rapid growth of artificial intelligence. The group held its inaugural summit in London on 6 May 2026, bringing together agency and communications leaders from the UK and international markets. Three initial workstreams were agreed, covering commercial practice, measurement standards, and technology evaluation, with deliverables expected by August 2026. A different kind of working group The group was established following the publication of the PRCA Innovation…

The Public Relations and Communications Association (PRCA) has issued a rallying call to the global PR industry to ensure factual and accurate communication, as understanding grows about Generative Engine Optimisation (GEO). GEO is now a large part of communications practice. Large language models are becoming a primary interface through which the public secures information about brands, organisations and policies. As bad actors embrace opportunities for manipulation, the PRCA is calling on the wider UK and international public affairs and public relations industry to stand with its members and ensure the…

The Workplace Champions Awards, sponsored by Reuben Sinclair and Tangerine, aim to highlight the agencies and in-house teams that go the extra mile to establish positive and inclusive working environments for colleagues. Teams were judged on their commitment and performance on diversity and inclusion, as well as their consideration for the ethical and moral concerns of their employees. Small Agency ​​LMC Medium Agency ​​Highly Commended: Citizen Relations ​​Winner: Milk & Honey PR Large Agency ​​WPR Very Large Agency ​​Tangerine Employee Value ​​WPR Training & Development ​​WPR Diversity, Equity & Inclusion…