Tag: PRCA

The Public Relations and Communications Association (PRCA) has launched its Innovation Working Group, a practitioner-led body focused on helping the PR industry respond to the rapid growth of artificial intelligence. The group held its inaugural summit in London on 6 May 2026, bringing together agency and communications leaders from the UK and international markets. Three initial workstreams were agreed, covering commercial practice, measurement standards, and technology evaluation, with deliverables expected by August 2026. A different kind of working group The group was established following the publication of the PRCA Innovation…

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The Public Relations and Communications Association (PRCA) has issued a rallying call to the global PR industry to ensure factual and accurate communication, as understanding grows about Generative Engine Optimisation (GEO). GEO is now a large part of communications practice. Large language models are becoming a primary interface through which the public secures information about brands, organisations and policies. As bad actors embrace opportunities for manipulation, the PRCA is calling on the wider UK and international public affairs and public relations industry to stand with its members and ensure the…

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The Workplace Champions Awards, sponsored by Reuben Sinclair and Tangerine, aim to highlight the agencies and in-house teams that go the extra mile to establish positive and inclusive working environments for colleagues. Teams were judged on their commitment and performance on diversity and inclusion, as well as their consideration for the ethical and moral concerns of their employees. Small Agency ​​LMC Medium Agency ​​Highly Commended: Citizen Relations ​​Winner: Milk & Honey PR Large Agency ​​WPR Very Large Agency ​​Tangerine Employee Value ​​WPR Training & Development ​​WPR Diversity, Equity & Inclusion…

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The Public Relations and Communications Association (PRCA) has welcomed the government’s 2026/27 apprenticeship funding changes, highlighting key opportunities for employers and young people entering the communications industry. Key points: Part of a wider £2.5bn, three-year investment supporting nearly one million young people Up to 500,000 “earn or learn” opportunities and 50,000 additional apprenticeships From October 2026: £2,000 incentive for SMEs hiring apprentices aged 16–24 Continued benefits: no National Insurance for under-25s and full training costs for eligible apprentices From August 2026: tighter levy rules, including a 12-month expiry and increased…

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The Public Relations and Communications Association (PRCA) has today announced the appointment of Dr. Stacie Graham as the new Chair of its Race and Ethnicity Equity Board (REEB). Graham will succeed Barbara Phillips, who steps down after six years of impactful leadership. During her tenure, Phillips played a pivotal role in advancing the PRCA’s work on race and ethnicity equity, helping to drive meaningful change across the communications industry. Stacie is Managing Director of Social Impact at Burson, where she supports organisations in translating authentic purpose into measurable business value.…

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