PRCA | Ethical Marketing News

PRCA highlights opportunities in new apprenticeship funding rules

May 7, 2026April 20, 2026 Stuart Mitchell

The Public Relations and Communications Association (PRCA) has welcomed the government’s 2026/27 apprenticeship funding changes, highlighting key opportunities for employers and young people entering the communications industry. Key points: Part of a wider £2.5bn, three-year investment supporting nearly one million young people Up to 500,000 “earn or learn” opportunities and 50,000 additional apprenticeships From October 2026: £2,000 incentive for SMEs hiring apprentices aged 16–24 Continued benefits: no National Insurance for under-25s and full training costs for eligible apprentices From August 2026: tighter levy rules, including a 12-month expiry and increased…

PRCA appoints Dr. Stacie Graham as Chair of its Race and Ethnicity Equity Board

May 2, 2026April 13, 2026 Stuart Mitchell

The Public Relations and Communications Association (PRCA) has today announced the appointment of Dr. Stacie Graham as the new Chair of its Race and Ethnicity Equity Board (REEB). Graham will succeed Barbara Phillips, who steps down after six years of impactful leadership. During her tenure, Phillips played a pivotal role in advancing the PRCA’s work on race and ethnicity equity, helping to drive meaningful change across the communications industry. Stacie is Managing Director of Social Impact at Burson, where she supports organisations in translating authentic purpose into measurable business value.…

Tanya Joseph appointed PRCA Vice-President

April 6, 2026March 23, 2026 Stuart Mitchell

The Public Relations and Communications Association (PRCA) has today announced the appointment of Tanya Joseph as Vice-President. She will serve in this role until the Association’s Annual General Meeting (AGM) in September, at which point she will succeed Charles Lewington as President. Tanya Joseph is a highly respected communications professional with extensive senior-level experience across a wide range of sectors and organisations. She began her career as a journalist before moving into government, where she served as Press Secretary to a Cabinet Minister and later to Prime Minister Tony Blair.…

PRCA announces Purposeful Relations as its first-ever AI partner

March 19, 2026March 3, 2026 Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced Purposeful Relations as its first-ever AI partner. Purposeful Relations is a global advisory firm that enhances the performance of communications and PR teams through AI, technology, data and measurement. It provides consultancy, training and technology development and integration to communications, corporate affairs and marketing agencies, as well as in-house corporate communications leadership teams. Stuart Bruce, co-founder and co-CEO of Purposeful Relations, led the establishment of the AI working group of the PR and Communications Board. He was one of the co-authors…

PRCA On the Record Campaign Calls for Thorough Lobbying Reform

March 11, 2026February 25, 2026 Stuart Mitchell

The Public Relations and Communications Association (PRCA) has renewed its call for urgent reform of the UK’s lobbying transparency framework through its On the Record campaign. The PRCA is asking the UK Government to extend regulation so that all lobbying is properly governed, documented and publicly reported, as the current system only captures a small proportion. The campaign promotes best practice and full transparency across the profession. The PRCA’s own Code for Professional Lobbying requires members to meet clear ethical standards and publish quarterly activity through the Public Affairs Register.…