Tag: PRCA

PRCA 2025 UK Census Highlights Strategic Growth and Stalled DEI Progress

Stuart Mitchell

The Public Relations and Communications Association (PRCA), in partnership with OnePoll, has today published its UK PR and Communications Census 2025, providing the latest analysis of the industry’s workforce, skills and challenges. The findings reveal significant shifts in strategic capability, continued anxiety around AI adoption, and persistent inequalities across gender, ethnicity and wellbeing. Gender and ethnicity pay gaps widen The Census shows that structural inequality remains a major issue: The gender pay gap has increased to 17%, with men earning an average of £88,257 compared with £75,141 for women. The…

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PRCA Strengthens Membership Offer with an Updated Member Value Proposition

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched a revitalised Member Value Proposition (MVP), a thorough upgrade to the support, services and strategic guidance offered to its diverse and growing membership community. The enhanced MVP is designed to make PRCA membership easy and engaging, empowering practitioners, agencies and in-house teams to grow personally, professionally and commercially. This transformation follows an extensive listening exercise conducted throughout the year. Members across all bands shared their priorities, challenges and expectations with feedback that directly shaped the new proposition. In response to calls…

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PRCA UK Awards 2025 winners announced

Stuart Mitchell

The PRCA UK Awards 2025 ceremony took place recently at the Royal Lancaster Hotel to recognise and celebrate the very highest standards in public relations. ​This year’s headline sponsors are OnePoll. Additional sponsorship includes 72Point, CARMA, Censuswide, markettiers, Paprika, Prezly, Reuben Sinclair, and Sapio Research. ​We are proud to reward the excellent achievements of these individuals and teams. B2B Campaign – Sponsored by markettiers Highly Commended: Kindred Epson Water Silks Winner: The Academy Mastercard: Click to Pay Capitals B2B Technology Campaign – Sponsored by Sapio Research Winner: The Academy Mastercard:…

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First UK PR Professionals Certified in Carbon Literacy Through PRCA Provision

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has awarded the first two certifications from its new Carbon Literacy and Communications Course, accredited by the Carbon Literacy Project. A PRCA apprentice and a Managing Director of a PR agency are the first participants to complete the one-day course. They join over 143,000 people certified as Carbon Literate and have added their pledges for change to the 287,934 actions underway to address climate change. The course is designed for PR and communications professionals working in-house or in agencies. It covers the fundamentals…

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PRCA welcomes the formal launch of the Ethics and Integrity Commission

Stuart Mitchell

The launch by Government of a new Ethics and Integrity Commission (EIC) is an important step toward strengthening ethics, integrity, and transparency across public life. PRCA Head of Public Affairs, Louise Whatham, said: “We welcome the establishment of the Commission and encourage Doug Chalmers to approach this role with courage and conviction. The Nolan Principles remain the foundation of ethical conduct in public life, yet awareness and consistent enforcement among MPs are still lacking. “While ethical frameworks have become more prevalent, public trust in politics continues to decline. The Commission…

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