SickKids issues a powerful call-to-arms in its latest campaign

SickKids and Cossette are calling on people in the Greater Toronto Area and beyond to rally behind the hospital in the new SickKids VS: Join Your Crew campaign which launches on October 1st.    Although SickKids has seen some major successes over the past few years, the fight is far from over. Last October, it kicked off the largest fundraising campaign in Canadian healthcare history – an ambitious effort to raise $1.3 billion in order to build a new SickKids – because twenty-first century medicine shouldn’t be held back by…

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Ronald McDonald House BC & Yukon and Cossette Show Us How Far it Feels When You’re Separated From Your Sick Child

When you’re apart from your seriously ill child, even just a few hours of separation can seem like days, and being in a different city can feel like another planet. It’s something that only a parent whose had to leave their child overnight at a hospital can truly understand.    For 35 years, Ronald McDonald House BC and Yukon (RMH BC) has been providing accommodation for seriously ill children and their families who must travel to Vancouver for major medical treatments. Cossette worked with Common Good and Vapor RMW, to…

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Humanity & Inclusion becomes new name of Handicap International

Humanity & Inclusion became the new name of Handicap International’s global network today. The organization, which shared the Nobel Peace Prize in 1997 for its work to ban anti-personnel landmines, implements more than 300 projects in about 60 countries. ‘Humanity & Inclusion’ expresses one of the organization’s central values, humanity. This is reflected every day in HI’s benevolent and empathetic approach, close proximity with its beneficiaries, and respect for individuality. “‘Inclusion’ reflects one of the core ambitions that has driven our actions for 35 years: the inclusion of people with…

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