Tag: Cossette

An all-female jury. A powerful perspective.

Stuart Mitchell

One of the world’s most awarded independent agencies, Cossette creates a powerful call for entries campaign for the Gerety Awards. With more than 20 translations the viral campaign emphasises the power of having a different perspective. The kind of perspective the industry (quite literally) can’t get anywhere else other than the Gerety Awards jury. This year’s jury includes 190 judges from 40 different countries, open to all advertising agencies, advertisers, studios and production companies worldwide. Both national and international campaigns may compete. The only judging criteria is originality of the…

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SickKids issues a powerful call-to-arms in its latest campaign

Stuart Mitchell

SickKids and Cossette are calling on people in the Greater Toronto Area and beyond to rally behind the hospital in the new SickKids VS: Join Your Crew campaign which launches on October 1st.    Although SickKids has seen some major successes over the past few years, the fight is far from over. Last October, it kicked off the largest fundraising campaign in Canadian healthcare history – an ambitious effort to raise $1.3 billion in order to build a new SickKids – because twenty-first century medicine shouldn’t be held back by…

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Ronald McDonald House BC & Yukon and Cossette Show Us How Far it Feels When You’re Separated From Your Sick Child

Stuart Mitchell

When you’re apart from your seriously ill child, even just a few hours of separation can seem like days, and being in a different city can feel like another planet. It’s something that only a parent whose had to leave their child overnight at a hospital can truly understand.    For 35 years, Ronald McDonald House BC and Yukon (RMH BC) has been providing accommodation for seriously ill children and their families who must travel to Vancouver for major medical treatments. Cossette worked with Common Good and Vapor RMW, to…

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Humanity & Inclusion becomes new name of Handicap International

Stuart Mitchell

Humanity & Inclusion became the new name of Handicap International’s global network today. The organization, which shared the Nobel Peace Prize in 1997 for its work to ban anti-personnel landmines, implements more than 300 projects in about 60 countries. ‘Humanity & Inclusion’ expresses one of the organization’s central values, humanity. This is reflected every day in HI’s benevolent and empathetic approach, close proximity with its beneficiaries, and respect for individuality. “‘Inclusion’ reflects one of the core ambitions that has driven our actions for 35 years: the inclusion of people with…

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