SickKids issues a powerful call-to-arms in its latest campaign

SickKids and Cossette are calling on people in the Greater Toronto Area and beyond to rally behind the hospital in the new SickKids VS: Join Your Crew campaign which launches on October 1st.    Although SickKids has seen some major successes over the past few years, the fight is far from over. Last October, it kicked off the largest fundraising campaign in Canadian healthcare history – an ambitious effort to raise $1.3 billion in order to build a new SickKids – because twenty-first century medicine shouldn’t be held back by…

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