Speaking at the AMEC Summit in Barcelona, Francis Ingham MPRCA, Director General, PRCA, challenged the PR and communication industry not to become complacent about evaluation. He warned that while progress over the past decade has been phenomenal, with the creation of a fully-fledged evaluation profession, we are beginning to see a two speed market within PR and communications. Quoting numbers from the PRCA PR and Communications Census 2018 and the ICCO World Report 2017, he cautioned that for many within the industry, evaluation is still unsophisticated. Ingham said: “The work…
Read MorePRCA warns: “No time for complacency on evaluation”
