Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation. To change our way to look at burn victims is the aim of this new TBWA\PARIS campaign, fruit of a lasting collaboration with…
Read MoreAs Part Of The International Day For Tolerance Burns And Smiles And TBWA\Paris Unveil Their New Campaign
