Tag: TBWA\Paris

Apprentis d’Auteuil, supported by TBWA\Paris, unveils a new communication campaign designed to raise public awareness and mobilize donors around vulnerable and stigmatized youth.

Stuart Mitchell

A dive into a courtroom. A child and his teddy bear sit in the defendant’s dock. An absurd verdict is delivered by the judge. Noé, 4 years old, is sentenced for crimes he will commit… in 14 years. “No child should be sentenced to fail” concludes the voice-over. On March 19, 2026, marking 160 years of commitment to disadvantaged youth, the Apprentis d’Auteuil Foundation unveils its new communication campaign designed and produced by TBWA\Paris. Powerful images and messages aim to raise awareness among the general public and mobilize donors.  …

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Burns & Smiles and TBWA\Paris agency launch “The monster isn’t always the one we think.”

Stuart Mitchell

For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a “freak” that is being overwhelmed by all those eyes. And yet… The monster isn’t always the one we think. What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ? Through a poster campaign deployed throughout France in mid-April and also…

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France Parkinson and TBWA\Paris all in poetry for their new film

Stuart Mitchell

Parkinson’s disease is the second most common neurodegenerative disease after Alzheimer’s disease in France and in the world. However, it remains poorly understood by the public and is still too often associated with tremors alone, which tend to be trivialized when patients are elderly.  However, people with Parkinson’s don’t just suffer from tremors, but from a multitude of symptoms that greatly hinder their daily lives: slowness of movement, stiffness in the muscles, tremors at rest, sleep disorders, difficulty speaking, concentrating, writing, etc. And they have no choice but to cohabit…

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505 : The 1st unique and free number that uses the universal language of emojis that serves the migrants in the street

Stuart Mitchell

In recent years, the number of people living in exile, running away from war, poverty and catastrophes, has significantly increased. Despite the development of infrastructures to help them carry on with their lives, the language barrier or the lack of information can prevent them from accessing these services. To find trustful information and stay in contact with their relatives, most of them possess a smartphone. How do you facilitate the access to information, whilst overcoming the language barrier? To innovate and increase awareness around these services, the association France terre…

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HandsAway and TBWA\Paris: A fragment of nudity doesn’t mean consent

Stuart Mitchell

To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018).   In front of agression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends…

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