Tag: NYC Emergency Management

NYC Emergency Management and Ad Council Remind Families to “Communicate When It Counts” in New Creative

Stuart Mitchell

A majority of New Yorkers (62%) feel prepared for an emergency, but only 34 percent of New Yorkers report having a plan for how to find family members and reunite following an emergency. In an effort to encourage families to create a plan for these unexpected events, the New York City Emergency Management Department and the Ad Council kicked off National Preparedness Month with a new public service announcement (PSA). “It’s so important that New Yorkers feel confident that they can appropriately handle a disaster – before it happens. It’s…

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C&G Partners create “Know Your Zone” Campaign For NYC Hurricane Evacuation Preparedness

Stuart Mitchell

The 2017 Atlantic hurricane season is in full swing and predicted by some to be worse than usual. C&G Partners this year expanded its “Know Your Zone” hurricane evacuation preparedness campaign on behalf of long-time client NYC Emergency Management with a new geo-targeted effort using digital signage on LinkNYC kiosks throughout the city. Background: Following the devastating impacts of Hurricane Irene in 2011 and Hurricane Sandy in 2012, New Yorkers have proven resilient thanks in part to NYC Emergency Management’s ongoing education, support and relief efforts. The “Know Your Zone”…

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