AARP, Ad Council Partner to Address Unique Challenges Facing Military Veteran Caregivers

There are 48 million unpaid family caregivers in the United States, more than 6.5 million of whom are military veteran caregivers. These caregivers provide $14 billion in uncompensated care each year for their loved ones. To help military veteran caregivers get the tools and resources they need to take care of themselves and their loved ones, AARP and the Ad Council are launching the latest round of creative for their Caregiver Assistance campaign. Today they are releasing their first-ever PSAs targeting caregivers of veterans and current members of the military.…

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National campaign launches new PSAs based on real stories that inspire parents to consider adopting teens in foster care

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council has launched a new series of public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. The new PSAs, created pro bono by advertising agency Barbarian, are inspired by true stories of teens adopted from foster care to highlight how rewarding of an experience it is for both parents and teens. “The launch of the new PSAs continues the campaign’s powerful work of sharing true and…

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Dance and Music Aim to Inspire U.S. Adults to Improve Blood Pressure in New PSAs from the American Heart Association, American Medical Association, and the Ad Council

Nearly half of adult Americans have high blood pressure [i] , and many do not know it. To help Americans reduce their risk of heart attack and stroke, the American Heart Association (AHA), American Medical Association (AMA), HHS Office of Minority Health (OMH), Health Resources & Services Administration (HRSA) and the Ad Council released new public service announcements (PSAs) today, encouraging people to take control of their health by self-monitoring their blood pressure and speaking with a health care professional about their numbers. The “Get Down With Your Blood Pressure”…

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Women Find Inspiration to Reclaim Financial Independence in New PSAs from AARP and the Ad Council

Although more than 8 in 10 (86%) American women approaching retirement say that achieving financial security is very important to them, just one in three (33%) women believe they are very likely to achieve it, according to AARP. [1] To address this confidence gap, AARP and the Ad Council have teamed up to launch “We Say Save ItTM” PSAs to empower women to prioritize their financial wellbeing in retirement. Launching October 21, “We Say Save It” is designed for middle-income women seeking inspiration to begin – or continue – their…

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Rural Americans Share Personal Stories to Inspire Confidence in COVID-19 Vaccines in Local Communities and Nationwide

In September 2021, incidence rates of COVID-19 in rural America were roughly 54% higher than elsewhere in the country according to the Rural Policy Research Institute. As this disparity and rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted rural voices like the American Farm Bureau Federation, the Cooperative Extension System and others to release new PSAs that feature and speak to rural Americans from across the country. The PSAs showcase the firsthand impact of the COVID-19 pandemic and vaccines for seven individuals and families,…

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