AdTheorent Partners with the Ad Council to Support the “Belonging Begins with Us” Campaign

AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and the Ad Council, a national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, today announced campaign results from the “Belonging Begins with Us” digital advertising campaign. The goal of the campaign was to promote inclusive communities and spread the “Belonging Begins with Us” message. The Situation: “Belonging Begins with Us” is a national campaign dedicated to…

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Ad Council teams up with the Potential Energy Coalition to put full national weight behind Science Moms climate campaign to accelerate action

This summer’s news cycle has been dominated by record-setting heat, droughts, wildfires, and hurricanes impacting families across the country, and punctuated by the sobering IPCC report labeled a “Code Red for humanity.” But the majority of Americans aren’t talking about climate change. According to a new survey released today by the Potential Energy Coalition, while more than 60% of Americans are concerned (or very concerned) about climate change and the environment, only 14% talk about the issue often. Ahead of Climate Week (September 20-26), Science Moms and the Potential Energy…

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With a Message of Hope and Unity, the Pope and Six Cardinals and Archbishops from North, Central and South America are Featured in a New PSA Reaching Global Audiences

To continue increasing confidence in the COVID-19 vaccines, specifically in communities disproportionately affected by the virus, the Ad Council and COVID Collaborative today announced a new PSA featuring Pope Francis and six Cardinals and Archbishops from North, Central and South America. Representing the first ever Ad Council campaign designed for and distributed to a global audience, messaging in the video is delivered in English, Spanish and Portuguese to reach communities worldwide, reminding viewers that COVID-19 vaccines are safe, effective and save lives. The new creative, made in cooperation with the…

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Ad Council Appoints 27 New Members to its Board of Directors

The Ad Council, America’s leading non-profit organization dedicated to using the power of communications to drive social change, elected 27 new members to its Board of Directors during its spring meeting held virtually on Thursday, April 22. The organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, dentsu Americas, and Diego Scotti, Chief Marketing Officer at Verizon. Since the organization’s founding, the Ad Council has been at the forefront of leading the communications industry’s social impact efforts. Its Board of…

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Ad Council, CDC Launch New Campaign Encouraging Americans to Mask Up Until You’re Vaccinated

The Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), have launched a series of public service announcements (PSAs) emphasizing the importance of mask wearing until you’re vaccinated. The campaign, supported by a grant from The Rockefeller Foundation, is an extension of the national “Mask Up America” campaign, which throughout the pandemic has aimed to increase compliance and acceptance of wearing masks and face coverings as one of the main prevention behaviors in order to slow the spread of COVID-19, and including vaccination, social distancing,…

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