Tag: Ad Council

As Perceived Need for Personal Protection Spurs Record Levels of U.S. Adults Purchasing Firearms for the First Time, New PSA Emphasizes Need to Store Guns Safely

Stuart Mitchell

As a part of the national, award-winning End Family Fire program, Brady: United Against Gun Violence and the Ad Council have released a new public service advertisement (PSA) developed by advertising agency, Pereira O’Dell, in an effort to raise awareness among the millions of new gun owners in the U.S. about the importance of secure firearm storage to prevent gun-related deaths and injuries. This comes at a critical moment as firearms have become the number one killer of children and teens in the U.S. and secure gun storage is proven…

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With LGBTQ+ Discrimination on the Rise, New “American Dreams” Campaign Encourages Taking Action Against Hate

Stuart Mitchell

The Ad Council recently launched the latest effort in its Emmy-Award-winning Love Has No Labels campaign to raise awareness of the ongoing discrimination faced by LGBTQ+ people and to remind audiences how they can help create a more accepting and inclusive society. Watch the new Love Has No Labels “American Dreams” Video: Since the initial launch of the campaign nearly a decade ago, hatred and division still plague our country, with rising discrimination targeting LGBTQ+ people and increasing their risks of experiencing housing and broader discrimination, as well as threats…

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This Back-to-School Season, New PSAs Inspire Adults to Get Their High School Diploma— for Themselves and Their Communities

Stuart Mitchell

The Dollar General Literacy Foundation (DGLF) and the Ad Council recenyly announced new public service advertisements (PSAs) encouraging adults to take the first step towards a better future by completing their high school equivalency, such as their GED or HiSET. This latest iteration of the longstanding “Finish Your Diploma” campaign drives audiences to FinishYourDiploma.org to find free local classes at an adult literacy center near them using a ZIP Code search tool. The newest PSA material continues to celebrate the free support available to those interested in completing their high…

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VA and the Ad Council Redefine Bravery in New Suicide Prevention PSAs

Stuart Mitchell

During Suicide Prevention Month, the U.S. Department of Veterans Affairs (VA) and the Ad Council recently launched new public service advertisements (PSAs) for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available. The new PSA, “The Bravest Thing,” acknowledges that it can be hard for Veterans to reach out if they’re struggling – but in the eyes of their loved ones, seeking help is an act…

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IDPH, Brady & Ad Council Unveil Video PSA to Promote “Pause to Heal” Firearm Safety Campaign in Illinois

Stuart Mitchell

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council recently premiered a new video public service advertisement (PSA) to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws,” in Illinois. The new film builds upon the first phase of the “Pause to Heal” campaign, initially launched in April 2024 in Illinois. WATCH THE PSA: This public safety effort is part of a planned multi-state “Pause to Heal” campaign designed to prevent…

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