Tag: Ad Council

Star Athletes Share Their Mental Health “Rituals,” Encouraging Fans to Prioritize Their Mental Health

Stuart Mitchell

11 professional sports leagues and organizations teamed up with the national “Love, Your Mind” campaign to announce a comprehensive mental health partnership with the premiere of a series of public service advertisements (PSAs). The series, titled “The Rituals We Share,” features star athletes sharing their “rituals,” or steps they take, to care for their minds on and off the field – encouraging sports fans across the country to prioritize their mental health and explore free resources from LoveYourMindToday.org. The “Love, Your Mind” campaign from Huntsman Mental Health Institute and the…

Read More

New “Love Has No Labels” PSA Inspires Acts of Love to Combat Bias and Hate

Stuart Mitchell

The Ad Council recently released the latest iteration of its Emmy-Award winning “Love Has No Labels” campaign, showing audiences that love has the power to overwhelm hate. Highlighting real instances of empathy and unity, the public service advertisement (PSA) demonstrates the power that intentional acts of love, kindness, allyship and support can have to counter bias and hate. With the backdrop of current division and escalating hate, the new creative developed pro bono by R/GA, offers a more hopeful reality – one grounded in the idea that even in the…

Read More

The Ad Council Launches Trade Association Advisory Committee to Galvanize Ad Industry Around Social Impact Programs

Stuart Mitchell

The Ad Council, America’s leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, proudly unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem. “The Ad Council’s ability to convene leaders within advertising and across all industries to focus on a shared goal is a testament to the power of collaboration,” said Lisa Sherman, President and CEO of the Ad Council. “Our incredible partners…

Read More

The Ad Council and Feeding America Launch Augmented Reality Experience to Help Inspire Audiences to End Hunger in the United States

Stuart Mitchell

Feeding America® and the Ad Council, in partnership with Niantic 8th Wall, Sawhorse Productions, and Flowcode, recently launched a new augmented reality (AR) experience designed to raise awareness about hunger in the United States. Starting today, the public can access the immersive web-based augmented reality (WebAR) experience, exploring true stories and statistics about the impact of food on people’s lives, and how they can join the movement to end hunger. According to the latest data from the U.S. Department of Agriculture (USDA), over 44 million people, including 13 million children,…

Read More

New #Dadication PSAs Encourage Responsible Fatherhood

Stuart Mitchell

In collaboration with the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services, and the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council has launched a new series of public service announcements (PSAs) aimed to celebrate and support responsible fatherhood. The campaign’s latest spots are designed to showcase, encourage, and celebrate the efforts of young fathers overcoming everyday parenting challenges to be active and present in their children’s lives. The new PSAs capture the stories of three young fathers — Alex, Jose, and Sammy…

Read More