Willie Nelson, Thirteen Major Sports Leagues and Organizations Team Up With the Ad Council and COVID Collaborative’s National ‘It’s Up To You’ COVID-19 Vaccine Education Initiative

As an extension of their COVID-19 Vaccine Education Initiative, “It’s Up To You,” the Ad Council and COVID Collaborative today announced the launch of a new campaign in partnership with thirteen leading sports leagues and organizations: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women’s Soccer League (NWSL), PGA TOUR, US Open Tennis Championships, Women’s National Basketball Association (WNBA) and WWE. Highlighting iconic moments…

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ACM Lifting Lives® Partners with the Ad Council and COVID Collaborative for COVID-19 Vaccination Education PSA Featuring Eric Church, Ashley McBryde and Darius Rucker

ACM Lifting Lives®, the philanthropic arm of the Academy of Country Music®, is set to premiere a public service advertisement (PSA) during the upcoming ACM Awards together with the Ad Council and COVID Collaborative in an effort to encourage all Americans to learn more about the COVID-19 vaccines at GetVaccineAnswers.org and get a vaccination when it’s available to them. Featuring Eric Church, Ashley McBryde and Darius Rucker at Nashville’s iconic Ryman Auditorium and Grand Ole Opry House, the new PSAs are part of the national campaign, “It’s Up to You,”…

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CVS Health, Walgreens and Walmart Join Together with the Ad Council and COVID Collaborative to Educate Americans about the COVID-19 Vaccines

The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines. Developed with expertise from the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), as part of the groundbreaking “It’s Up To You” COVID-19 Vaccine Education Initiative, the new content features pharmacists addressing common questions about COVID-19 vaccination. CVS Health, Walgreens and Walmart are founding partners of the Ad Council and COVID Collaborative’s COVID-19 Vaccine…

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Ad Council & COVID Collaborative Enlist Network of Evangelical Leaders & Healthcare Professionals to reach Evangelicals with Trusted Information

The Ad Council and COVID Collaborative has announced a new partnership in support of ChristiansAndTheVaccine.com, with a coalition that includes the National Association of Evangelicals, Values Partnerships, Public Square Strategies and Redeeming Babel. This effort will reach the evangelical community with information from trusted messengers about the COVID-19 vaccines. In the weeks and months ahead, ChristiansAndTheVaccine.com, with the support of the Ad Council, COVID Collaborative and other partners, will release new content, host events and work with media outlets to directly address the concerns of vaccine hesitant evangelicals. This work…

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Presidents Barack Obama, George W. Bush, Bill Clinton and Jimmy Carter and First Ladies Michelle Obama, Laura Bush, Hillary Clinton, and Rosalynn Carter Join the Ad Council and COVID Collaborative’s National COVID-19 Vaccine Education Initiative

The Ad Council and COVID Collaborative have announced new PSAs as part of their COVID-19 Vaccine Education Initiative’s “It’s Up To You” campaign featuring former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter. The videos are designed to encourage all Americans to get answers to the top questions about the COVID-19 vaccines at GetVaccineAnswers.org and to get a vaccination when it’s available to them. “Over the past year, the pandemic has taken an immeasurable toll…

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