Ad Council, CDC Launch New Campaign Encouraging Americans to Mask Up Until You’re Vaccinated

The Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), have launched a series of public service announcements (PSAs) emphasizing the importance of mask wearing until you’re vaccinated. The campaign, supported by a grant from The Rockefeller Foundation, is an extension of the national “Mask Up America” campaign, which throughout the pandemic has aimed to increase compliance and acceptance of wearing masks and face coverings as one of the main prevention behaviors in order to slow the spread of COVID-19, and including vaccination, social distancing,…

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“Project Yellow Light” Scholarship Contest Celebrates 10 Year Anniversary with New Class of Student Winners to Raise Awareness of Dangers of Texting and Driving

The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor. Project Yellow Light was established by the family of Hunter Garner to honor his memory after his death…

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Wildfire Prevention PSAs Urge Outdoor Safety as Americans Spend More Time in Nature Ahead of Memorial Day

The USDA Forest Service, the National Association of State Foresters and the Ad Council are reminding Americans everywhere of important wildfire prevention tips to keep in mind when spending time outdoors. The public service advertising (PSA) campaign emphasizes the role we each play in keeping our safe places safe when enjoying the outdoors this Memorial Day and beyond. As part of the ongoing “Be Outdoor Safe” initiative, the PSAs include wildfire prevention and outdoor safety tips that anyone can use to help protect our public lands. “We’re glad that people…

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As Young Adults Continue to Navigate the Challenges Posed by COVID-19, Seize the Awkward is Here to Help

To coincide with Mental Health Awareness Month and the continual impact of COVID-19 on the lives of young people, Seize the Awkward is launching several partnerships throughout the month of May, equipping young people with the inspiration, tools and language to check in on one another’s mental health. The national, award-winning campaign, a collaboration between the American Foundation for Suicide Prevention, The Jed Foundation (JED) and the Ad Council, and created pro bono by creative agency Droga5, is reminding teens and young adults that supporting the mental health of themselves…

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Willie Nelson, Thirteen Major Sports Leagues and Organizations Team Up With the Ad Council and COVID Collaborative’s National ‘It’s Up To You’ COVID-19 Vaccine Education Initiative

As an extension of their COVID-19 Vaccine Education Initiative, “It’s Up To You,” the Ad Council and COVID Collaborative today announced the launch of a new campaign in partnership with thirteen leading sports leagues and organizations: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women’s Soccer League (NWSL), PGA TOUR, US Open Tennis Championships, Women’s National Basketball Association (WNBA) and WWE. Highlighting iconic moments…

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