The Ad Council and Meta Encourage Parents to ‘Drop The F*Bomb’ With Their Kids in New Campaign to Address the Fentanyl Crisis

The Ad Council, in the latest phase of its coordinated public awareness effort tackling the overdose crisis facing America, today announced a parent-focused campaign in partnership with Meta. Emphasizing the prevalence and dangers of fentanyl, the campaign, Drop the F*Bomb, mobilizes and equips parents and caregivers to initiate candid discussions with their teen and young adult children about the drug. Drug overdose-related deaths have skyrocketed in recent years, with 2021 seeing a 52 percent increase over the period two years prior. The rise in deaths is largely due to the…

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The Ad Council’s 68th Annual Public Service Award Dinner Celebrates Extraordinary Accomplishments and Inspires the Marketing and Media Industries to Face Forward and Meet the Moment

At the end of last year, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Doug McMillon, President & CEO of Walmart, was honored for his exceptional contributions to corporate citizenship, including Walmart’s support for the Ad Council’s campaign Welcoming Immigrants, COVID-19 Vaccination Education Initiative and additional efforts. The Dinner was co-hosted by co-anchor of ABC News/Nightline, Juju Chang, and anchor of ESPN’s SportsCenter Face to Face, Hannah Storm, and featured a live performance from the Detroit Youth…

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Americans’ Trust in Messengers Varies Widely by Age, Political Views, Geography

A new report released by the Ad Council Research Institute (ACRI) finds notable differences across generational, political and geographic lines in who Americans trust for information about important social issues and what motivates them to take action. The 2022 Trusted Messenger Survey, an ongoing, annual exploration that began in 2021, offers important insights for brands, causes and civic groups working to educate and inspire the American public at all levels on these and other topics. For the report, ACRI conducted a quantitative survey and qualitative interviews to ask Americans who…

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TVB and Ad Council partner with local TV stations to prevent drunk driving over the holidays

The Television Bureau of Advertising (TVB), in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA campaign, have announced the 19th annual Project Roadblock initiative, in which local broadcast TV stations donate advertising air time to make travel on the roads safer during the holiday season. Drinking and driving is a serious public safety issue and is on the rise. According to the latest NHTSA data, fatalities in alcohol-impaired driving crashes increased by 14.3% (10,196 to…

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The Ad Council Appoints 18 New Members to Its Board of Directors

The Ad Council, America’s leader in using the power of communications to drive social impact, elected 18 new members to its Board of Directors during its fall meeting held earlier this week with both virtual and in-person elements. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, Americas, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. Since its inception, the Ad Council has been at the forefront of driving the communications industry’s efforts toward positive…

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