Tag: Ad Council

Students Help Educate on the Dangers of Distracted Driving Through the 2026 Project Yellow Light Competition

Stuart Mitchell

The Ad Council and Project Yellow Light announced the winners of this year’s Project Yellow Light Scholarship competition, marking the campaign’s 15th anniversary. The annual initiative invites students to develop public service advertisements (PSAs) designed to warn their peers about the dangers of distracted driving. The winning PSAs will be showcased on June 26 in Times Square, with media space generously provided by Clear Channel Outdoor as well as displayed on digital billboards across the country. The winning radio spot may be shared on iHeartMedia’s national network and radio stations…

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For America’s 250th, Content Creators Star in Social Videos to Share Lessons Learned from Former U.S. Presidents and First Ladies

Stuart Mitchell

Ahead of America’s 250th anniversary, More Perfect – a bipartisan alliance of Presidential Centers and many of the country’s leading educational and civic initiatives – today released, as part of their In Pursuit initiative, a new social video series designed to reach young adults, in partnership with the Ad Council and ATTN:. In Pursuit features essays from leading American public figures exploring lessons from each American president and several first ladies. As part of the project, the videos will premiere on ATTN:’s social and digital platforms, as well as creator…

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Love Has No Labels Debuts New PSA Inspiring Connection in a Time When Americans Say it is Needed Most

Stuart Mitchell

Love Has No Labels, an Emmy Award-winning campaign from the Ad Council, is launching a new creative suite, including public service advertisements (PSAs), that recenters a fundamental truth: what makes us different will never change what makes us human. 91% of Americans agree that a lack of respect and courtesy is a growing problem in the United States, and 84% believe that people used to treat one another with more respect than they do today. Against this backdrop, Love Has No Labels’ new creative “What Makes Us Human,” turns attention…

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New PSAs Highlight the Power of Connection to Combat Isolation

Stuart Mitchell

The “Seize the Awkward” campaign, a partnership between the American Foundation for Suicide Prevention (AFSP), The National Alliance on Mental Illness (NAMI) and the Ad Council, recently announced new public service advertisements (PSAs) encouraging teens and young adults to check in with their friends. Ad Council research finds that teens and young adults crave connection and emotional support, but many struggle to express that need – which can lead to feelings of isolation and loneliness. The new PSAs, “Let’s Be Real,” show that small, intentional moments of connection can make…

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The Ad Council and NHTSA Prevent Hot Car Deaths with New PSAs for “Never Happens” Campaign and Richard Scarry Partnership

Stuart Mitchell

As part of National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) recently launched new public service advertisements (PSAs) for their “Never Happens” campaign. Pediatric vehicular heatstroke remains the leading cause of non-crash, vehicle-related fatalities for children 14 and younger and typically presents in one of three key scenarios: children forgotten in a car by a caregiver, children gaining access to unlocked vehicles on their own and being unable to get out, and children left behind in a car. The campaign features all three…

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