Tag: Ad Council

Hosted by Whoopi Goldberg, Sam Champion and Jesse Palmer, the Ad Council’s 71st Annual Public Service Award Dinner Raises Record-Breaking $10 Million

Stuart Mitchell

On Thursday, December 4, the Ad Council, America’s leading organization harnessing the power of communications for social impact, held its Annual Public Service Award Dinner. Commissioner of the NFL, Roger Goodell, was honored for his leadership in driving the league’s long-standing commitment to public service. Held at the Glasshouse in New York City, the event raised $10 million to support the nonprofit and its national social impact campaigns. The evening was hosted by Emmy®, Grammy®, Academy Award® and Tony® winner Whoopi Goldberg, WABC-TV and “Good Morning America” weather anchor, Sam…

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VA and the Ad Council Affirm That Every Veteran Deserves Support – Regardless of When, Where or Why They Served

Stuart Mitchell

The U.S. Department of Veterans Affairs (VA) and the Ad Council have unveiled a new series of public service advertisements (PSAs) as part of their ongoing national campaign, “Don’t Wait. Reach Out.” The initiative encourages all Veterans facing challenges to visit VA.gov/REACH, a comprehensive resource hub specially designed to connect them with resources and services to support them across life’s challenges. The new suite of PSAs, titled “You Are a Veteran,” acknowledge that many Veterans wrestle with complex feelings about their service, sometimes questioning whether they deserve Veteran resources and…

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Brady Relaunches Secure Firearm Storage Website EndFamilyFire.org with Personalized, Expanded Resources for Gun Owners

Stuart Mitchell

Brady’s End Family Fire program – in partnership with the Ad Council – announced the relaunch of its website EndFamilyFire.org, with updated resources and a new interactive self-assessment that provides gun owners with guidance to create personalized, practical firearm storage plans.   End Family Fire is the only national program that uses the power of communications and public service advertisements (PSAs) to bring gun owners into the conversation to reduce gun violence. The program addresses the reality that less than half of all gun owners in America store their firearms securely, and 4.6 million children in…

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Opportunity@Work and the Ad Council Rally Employers Seeking a Resilient, Competitive Workforce to “Look Beyond the Paper”

Stuart Mitchell

Building on the measurable success of the first “Tear the Paper Ceiling” launch in 2022, the Ad Council and Opportunity@Work today unveiled new public service advertisements (PSAs), titled “Story Unfold,” encouraging employers to embrace skills-first hiring practices and access overlooked talent. Research from LinkedIn shows that hiring managers who start with skills are 60% more likely to find a successful hire. Yet, in the United States, more than 70 million STARs — workers Skilled Through Alternative Routes, such as apprenticeships, certifications, on-the-job training, and more — are too often disqualified…

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AMA, Ad Council and Coalition of Health Care Leaders Launch New Effort to Provide Health Care Professionals with Tools to Prevent Firearm Injuries

Stuart Mitchell

With firearm injuries the leading cause of death of children and teens in the U.S., the American Medical Association (AMA) and the Ad Council, in collaboration with a coalition of health care leaders, launched a new digital resource hub at AgreeToAgree.org/HealthCare to empower physicians and other health care professionals to confidently and compassionately engage patients in conversations about firearm injury prevention. The digital resource hub features new “Agree to Agree” campaign videos, fact sheets, toolkits, and conversation guides for clinicians to help patients and their families understand the risks associated…

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