National Campaign Encourages Dads to Show “#Dadication” in the Face of Challenges

Parents and families are facing new challenges amid the pandemic, but one thing hasn’t changed: the importance of dads being involved in their children’s lives. New PSAs announced today—created by the U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), the National Responsible Fatherhood Clearinghouse and the Ad Council—encourage fathers to show their “#Dadication” by making time for their kids, even when parenting isn’t easy. The new PSAs are the latest in an ongoing national campaign to encourage dads to be part of their children’s lives.…

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New National Campaign Reveals How Safe Firearm Storage Can Help Prevent Suicide

3 in 4 Americans aren’t aware that most gun deaths are suicides. In fact, according to the CDC, 61 percent of all gun deaths in America are suicides—more than homicides and unintentional shootings combined. Brady and the Ad Council released new national public service advertisements (PSAs) for their End Family Fire campaign to bring greater attention to gun suicide and the role that safe gun storage plays in its prevention. The broader campaign is designed to address “family fire,” a shooting involving an improperly stored or misused gun in the…

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‘Seize the Awkward’ Partners with Guild Wars 2 Game, Chegg.org and Media Platforms to Encourage Young People to Check in on Their Friends’ Mental Health Amid Unprecedented 2020 Back-to-School Season

In conjunction with Suicide Prevention Awareness Month and new research fielded in partnership with Chegg.org revealing that nearly half of college and high school students feel anxious about returning to school, and a third report experiencing depression since the coronavirus pandemic began, Seize the Awkward is launching several new partnerships throughout September to help young people check in on each other’s mental health. As the cornerstone of the month’s activations, the campaign, created in collaboration with the American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED) and the Ad…

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American Lung Association Announces Comprehensive Plan to End Youth Vaping Epidemic for Students, Parents, Schools

More than one in four high school students use e-cigarettes, setting them up for a lifetime of addiction. In fact, the U.S. Surgeon General has classified this increase in youth vaping “an epidemic.” As kids head back to school, whether in-person or virtually, many will experience social pressure to vape. Others may begin vaping in response to the trigger of stress, including stress related to the COVID-19 pandemic. Vaping exposes kids to harmful chemicals, damaging developing lungs and may even place them at greater risk for severe COVID-19 complications. Now,…

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ViacomCBS launches Vote For Your Life campaign in partnership with the Ad Council

ViacomCBS, in partnership with the Ad Council, is launching Vote For Your Life, a mass voter registration, early voting, and get-out-the-vote campaign crafted to respond to the specific challenges of the 2020 election season. Voter registration is down by as much as 70% in some states, largely affecting Millennials and Gen Z voters aged 18-30. Adding to this registration crisis, the pandemic is making it even more critical for all voters to learn about and take advantage of their options to vote early or absentee. As part of this campaign…

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