Tag: Ad Council

Brady Relaunches Secure Firearm Storage Website EndFamilyFire.org with Personalized, Expanded Resources for Gun Owners

Stuart Mitchell

Brady’s End Family Fire program – in partnership with the Ad Council – announced the relaunch of its website EndFamilyFire.org, with updated resources and a new interactive self-assessment that provides gun owners with guidance to create personalized, practical firearm storage plans.   End Family Fire is the only national program that uses the power of communications and public service advertisements (PSAs) to bring gun owners into the conversation to reduce gun violence. The program addresses the reality that less than half of all gun owners in America store their firearms securely, and 4.6 million children in…

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Opportunity@Work and the Ad Council Rally Employers Seeking a Resilient, Competitive Workforce to “Look Beyond the Paper”

Stuart Mitchell

Building on the measurable success of the first “Tear the Paper Ceiling” launch in 2022, the Ad Council and Opportunity@Work today unveiled new public service advertisements (PSAs), titled “Story Unfold,” encouraging employers to embrace skills-first hiring practices and access overlooked talent. Research from LinkedIn shows that hiring managers who start with skills are 60% more likely to find a successful hire. Yet, in the United States, more than 70 million STARs — workers Skilled Through Alternative Routes, such as apprenticeships, certifications, on-the-job training, and more — are too often disqualified…

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AMA, Ad Council and Coalition of Health Care Leaders Launch New Effort to Provide Health Care Professionals with Tools to Prevent Firearm Injuries

Stuart Mitchell

With firearm injuries the leading cause of death of children and teens in the U.S., the American Medical Association (AMA) and the Ad Council, in collaboration with a coalition of health care leaders, launched a new digital resource hub at AgreeToAgree.org/HealthCare to empower physicians and other health care professionals to confidently and compassionately engage patients in conversations about firearm injury prevention. The digital resource hub features new “Agree to Agree” campaign videos, fact sheets, toolkits, and conversation guides for clinicians to help patients and their families understand the risks associated…

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Gray Media Honored with 2025 Catalyst Award for Outstanding Support of the Ad Council’s Project Roadblock

Stuart Mitchell

Gray Media has been named the recipient of the 2025 Catalyst Award for their support of the Ad Council’s long-running Project Roadblock initiative. The seasonal effort, a partnership between the Ad Council, the Television Bureau of Advertising (TVB) and the National Highway Traffic Safety Administration (NHTSA) encourages TV stations to donate airspace to Buzzed Driving Prevention public service advertisements (PSAs) during the holiday season. Presented annually by the Ad Council, the Catalyst Award recognizes communications companies that make a significant impact through donated media efforts. In 2024, Gray Media significantly…

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Jennifer Mamlet Named Chief Development Officer at the Ad Council

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to drive social impact at scale, announced today that Jennifer Mamlet is joining the organization as Chief Development Officer. She is returning to the organization, having previously served as SVP of Development until 2012. Most recently, Mamlet was Acting President and CEO of JCC Association of North America. As Chief Development Officer, Mamlet will lead all corporate and philanthropic giving, forging strategic partnerships and expanding critical funding to power a portfolio of high-impact initiatives tackling some of the most…

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