RNIB joins with broadcasters to get more people using audio description

The Royal National Institute of Blind People (RNIB) is supporting a high profile advertising campaign aimed at helping people to use audio description on their televisions. UK Broadcasters including BBC, ITV, Channel 4, UKTV, and Viacom are taking part in the campaign, with promotional adverts airing from 17 July – 9 September 2018. Audio description is a free service that can transform TV viewing for people who have difficulty seeing what’s happening on the screen. Like a narrator telling a story, an additional commentary describes body language, expressions and movements,…

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Teens likely to crave junk food after watching TV ads

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by Cancer Research UK. Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks like crisps, biscuits and fizzy drinks throughout the course of a single year compared to those who watch less TV.**  Energy and other fizzy drinks high in sugar, takeaways and chips were some of the foods which were more…

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