Tag: POSSIBLE

Possible Aims to Slow the spread of hate. One tweet at a time. #WeCounterHate

Stuart Mitchell

WeCounterHate is a new campaign by POSSIBLE that seeks to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. What topic gathers more tweets and retweets than the MLB, the Grammys and the Super Bowl? Hate. Racist messaging is unfortunately one of the more popular topics on Twitter. Recognizing this, the WeCounterHate campaign was created. Using machine learning, it first identifies hateful speech on the platform. A human moderator then selects the most offensive and most dangerous tweets and attaches an…

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Lonely Whale Foundation Launch New #StopSucking Campaign

Stuart Mitchell

The Lonely Whale Foundation has got together with creative agency POSSIBLE to create a new PSA charged with stopping the pollution caused by plastic drinking straws. The PSA brings together an intentionally broad group of celebrities, admitting how they suck (plastic straws) and urges others to join them in this movement to stop sucking. POSSIBLE did the production, concept, casting and overall strategy for the PSA.  This humorous PSA draws attention to how 500 million plastic straws are used every day in the US. Many of those plastic straws end…

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