CAP: Don’t get all in a Twitter about your #marketing

The ASA/CAP have released a post called: Don’t get all in a Twitter about your #marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. According to YouGov, the online microblogging/social networking platform founded in 2006 and named after ‘a short burst of inconsequential information’ is the third most popular social media platform in the UK – and with potentially around 13.7million UK users it’s…

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Monica Lewinsky Caps Off Anti-Bullying Campaign, “The Epidemic”, with Launch of @GoodnessBot on Twitter

Have you ever wished you could snap your fingers and summon a friend to stand up for you in a bullying situation? Or simply help a target of bullying online? After launching The-Epidemic.com, a unique dual-screen, interactive experience which creates awareness about the global epidemic of cyberbullying and its dire consequences, Ms. Lewinsky and her team are releasing a part two to the campaign, timed to build on this momentum and punctuate the end of October’s Anti-Bullying Month. Enter the @GoodnessBot – an antidote to online negativity and hate. The @GoodnessBot is…

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IPA reacts to Twitter’s political ad ban

If online platforms won’t commit to a publicly available, platform-neutral, machine-readable register of all political ads and ad data online, then they should consider following Twitter’s lead in banning political advertising. This is the reaction made by the ad agency professional body, the IPA, in a statement released on 31 October 2019 in light of yesterday’s announcement that Twitter is to ban all political advertising on its platform. Says Paul Bainsfair, Director General, IPA: “We welcome Twitter’s decision to stop all political advertising on Twitter. “Jack Dorsey’s statement specifically references…

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UNESCO and Twitter team up for media and information literacy

Social media conglomerates are often looked upon with suspicion when it comes to the management of their platforms and collaboration for social development. Media and information literacy is a potent way to help people to critically navigate these information superhighways while enabling them to understand that they have the autonomy to choose what they do online or not. In a unique partnership with UNESCO, Twitter is launching its updated Teaching and Learning with Twitter Guide during the Global MIL Week celebrations from 24-31 October 2019. The Twitter Learning Guide now has…

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Plan International Day of the Girl emoji hits Twitter

To mark International Day of the Girl, Plan International Canada is collaborating with Twitter and the United Nations to launch a special #DayOfTheGirl emoji – representing the global movement for girls’ rights and equality. To create the emoji, Plan International Canada consulted with its Youth Advisory Council to select the final design, which symbolizes the power, resilience, and potential of girls worldwide.  The emoji was unlocked from 8-12 October, 2018 when people use #DayOfTheGirl. The emoji will also be available globally with alongside the #DayOfTheGirl hashtag in several different languages, including French,…

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