CIPR Members using adtech and engaging in real-time bidding are advised to read the Information Commissioner’s latest report into online advertising and data. Real-Time Bidding (RTB) is used in programmatic advertising and is underpinned by advertising technology (adtech), allowing advertisers to compete for available digital advertising space in milliseconds. It places billions of automated online adverts on webpages and apps. The report looks into the processing of special category data, and issues caused by relying solely on contracts for data sharing across the supply chain. It says: “Under data protection…
Read MoreCIPR: ICO issues warning to ‘adtech’ users
