New AIinPR Ethics Guide: PR needs to be part of AI build-teams as ‘middle-class white coders in Silicon Valley cannot foresee use cases in Blackburn, Baltimore or Bombay’

The World’s first AI in PR Ethics Guide was published by the Chartered Institute of Public Relations (CIPR)’s AinPR Panel and the Canadian Public Relation Society (CPRS).   Public relations practitioners – as ethical guardians – need a robust understanding of the uses and applications of artificial intelligence. The new guide – ‘Ethics Guide to Artificial Intelligence in PR‘ – argues they should be part of all AI build and deployment teams, posing the tough ethical questions which technology AI specialists and senior management may not consider.   The guide is designed to support…

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Updated regulations for PR practitioners outlined in CIPR’s new Influencer Marketing Panel guides

Three new skills guides from the Chartered Institute of Public Relations (CIPR)’s Influencer Marketing Panel have been published today and include details of updated regulations for PR practitioners.   The three guides – written in consultation with both the Competition and Markets Authority (CMA) and the Advertising Standards Authority (ASA) – are designed to educate and empower PR practitioners to practise influencer marketing legally and ethically in line with the CIPR’s Code of Conduct. The new guides – available to download as PDF’s here – are:  Introduction to Influencer Marketing  PR and Influencer Marketing – the rules and regulators  PRs as Influencers – how…

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8 in 10 PR professionals report to feeling mental health impact of Covid-19

The recognition of the positive value of public relations stands in contrast to a marked depreciation in the mental health and well-being of individuals employed in communications roles during the crisis, a new survey has found. The CIPR’s Health Group COVID-19 survey explores the impact of the coronavirus pandemic on communications professionals and included questions around the value of communications, the impact of COVID-19 on individuals and on teams, pandemic preparedness and resources, and internal communications. The survey finds: Over half of respondents reported their organisation placed ‘a lot’ of value on…

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CIPR responds to claims of being “virtually bust”

The CIPR have posted a statement on their website after Guido Fawkes posted a story on their Order-Order website: On 10 August Guido Fawkes published a story on the Order-Order website claiming that the CIPR is “virtually bust”. It isn’t. Like many organisations the CIPR has had to adapt rapidly to the changes of the last few months. As the report says, we’re giving up our office and going virtual, we’ve been obliged – with regret – to reduce our staff, and we’re not running some of our awards this…

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Public relations “out of step” with views of general public on social mobility – CIPR State of the Profession 2020

Public relations practitioners hold views on social mobility that are both inconsistent and at odds with most public opinion, according to figures published today in the Chartered Institute of Public Relations (CIPR)’s State of the Profession report. The findings suggest that the profession is as far away as ever from its aspiration to reflect the stakeholder groups it works with. The report (below) – delivered in partnership with Chalkstream – reveals 37% of PR practitioners think family background has a positive impact on one’s career, a belief shared by only 20% of the wider public. Another 40% in PR believe one’s background has no impact on where they end up, compared to 60% of the public who are of this view. In…

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