CIPR launches ‘Career Starter’ – free mentor scheme for student members

The Chartered Institute of Public Relations (CIPR) has launched a new, free member mentoring scheme – Career Starter – exclusively for its student members. Launching with 63 mentors, Career Starter is a self-starter scheme providing students with a safe sounding board to support them to reach the next milestone in their public relations career through discussing challenges, exploring opportunities and planning for future career actions. Students can search and select their mentor, all of whom are CIPR Chartered PR Practitioners with a wealth of experience working in-house, agency side and…

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CIPR launches new Employability Hub to support members impacted by Covid-19

The Chartered Institute of Public Relations (CIPR) has launched the new CIPR Employability Hub to support CIPR members who have lost their jobs or who find themselves at risk of redundancy as a result of the pandemic. The #CIPRemployability Hub consists of a new video series with presenters including Rohan Shah from CIPR Talent Partner, Reuben Sinclair, and comms redundancy expert, Eleanor Tweddell from Another Door, as well as several CIPR Trainers. Categories include ‘Coping with Redundancy’, ‘CVs and Interviews’, ‘Personal Branding’, ‘Mental Health’, and ‘Going Independent’. The Hub is…

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Updated regulations for PR practitioners outlined in CIPR’s new Influencer Marketing Panel guides

Three new skills guides from the Chartered Institute of Public Relations (CIPR)’s Influencer Marketing Panel have been published today and include details of updated regulations for PR practitioners.   The three guides – written in consultation with both the Competition and Markets Authority (CMA) and the Advertising Standards Authority (ASA) – are designed to educate and empower PR practitioners to practise influencer marketing legally and ethically in line with the CIPR’s Code of Conduct. The new guides – available to download as PDF’s here – are:  Introduction to Influencer Marketing  PR and Influencer Marketing – the rules and regulators  PRs as Influencers – how…

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New AIinPR Ethics Guide: PR needs to be part of AI build-teams as ‘middle-class white coders in Silicon Valley cannot foresee use cases in Blackburn, Baltimore or Bombay’

The World’s first AI in PR Ethics Guide was published by the Chartered Institute of Public Relations (CIPR)’s AinPR Panel and the Canadian Public Relation Society (CPRS).   Public relations practitioners – as ethical guardians – need a robust understanding of the uses and applications of artificial intelligence. The new guide – ‘Ethics Guide to Artificial Intelligence in PR‘ – argues they should be part of all AI build and deployment teams, posing the tough ethical questions which technology AI specialists and senior management may not consider.   The guide is designed to support…

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Updated regulations for PR practitioners outlined in CIPR’s new Influencer Marketing Panel guides

Three new skills guides from the Chartered Institute of Public Relations (CIPR)’s Influencer Marketing Panel have been published today and include details of updated regulations for PR practitioners.   The three guides – written in consultation with both the Competition and Markets Authority (CMA) and the Advertising Standards Authority (ASA) – are designed to educate and empower PR practitioners to practise influencer marketing legally and ethically in line with the CIPR’s Code of Conduct. The new guides – available to download as PDF’s here – are:  Introduction to Influencer Marketing  PR and Influencer Marketing – the rules and regulators  PRs as Influencers – how…

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