New ‘Share the joy’ campaign promotes shared parental leave rights for parents

More parents are today encouraged to take up the offer of Shared Parental Leave in their baby’s first year, as the government launches a new advertising campaign to raise awareness of the opportunity. The workplace right for eligible parents allows them to share up to 50 weeks of leave and 37 weeks of pay after having a baby. They can take time off separately or they can be at home together for up to 6 months. Around 285,000 couples every year are eligible but take up could be as low…

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Scottish Environment Secretary challenges UK Government over deposit return.

Scotland will push ahead with a deposit return scheme for drinks containers and is calling on the UK Government to match its ambition, Environment Secretary Roseanna Cunningham has said. Ms Cunningham has already pledged that Scotland will back the EU’s vision to phase out single use plastics by 2030 and urged the UK Government to do the same – “Brexit or no Brexit.” Earlier this month, the Scottish Government became the first UK administration to announce plans to ban the use of plastic cotton buds, one of the items most…

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Tracey Crouch named as Loneliness minister in post created as part of Jo Cox legacy

The UK Prime Minister has set out how government is tackling loneliness and combating social isolation. She has announced that the government is accepting a series of recommendations from the Jo Cox Commission on Loneliness. The Prime Minister hosted a reception at Downing Street to celebrate Jo Cox’s legacy, and the important work of her family, Foundation and the Commission in highlighting how many people are experiencing loneliness. Research shows: more than 9 million people always or often feel lonely around 200,000 older people have not had a conversation with…

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Poverty Alliance Launch Scotland’s Naughty or Nice Christmas List

Scottish Charity, The Poverty Alliance have launched their Naughty or Nice Christmas list on their website: Who’s on Scotland’s nice list this Christmas? Following a year of ups and downs in the fight against poverty, anti-poverty campaigners have published naughty and nice lists ahead of Christmas.  Those on the nice list have taken significant steps to tackle poverty in Scotland this year, while those on the naughty list have some way to go before they receive a gift from Santa. The nice list The Scottish Parliament – in 2017 the…

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Past Campaigns – Aids – Don’t Die of Ignorance

aids

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which I think was one of the singularly most effective campaigns of all time, it is from 1986: 30 years on and John Hurt’s gravelly tones, and the stark imagery are still etched in the mind of many British people. In an age with things like wkipedia at our fingertips it is…

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