Tag: WCRS

Women’s Aid, WCRS and BBFC shine a light on the hidden victims of domestic abuse: children

Stuart Mitchell

Women’s Aid and WCRS – in collaboration with the British Board of Film Classification – have launched anew advert created specifically for cinema that highlights the realities for children growing up in abusivehouseholds. Inspired by real experiences of domestic abuse, the advert – written and directed by WCRS’Creative Director David Dearlove – was conceived with the express intention of gaining an 18 certificate. Then with the BBFC’s help, the violent scenes were removed, making the film suitable for children to watch. The resulting highly censored, highly disjointed advert is to…

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WCRS and Born Free highlighting the elephant crises in Africa with striking OOH and social campaign

Stuart Mitchell

One elephant is killed in Africa every 25 minutes. That works out to be 55 in a single day. If this is to continue, there will be no more elephants in the wild within two decades. World Elephant Day, is a day dedicated to the preservation and protection of the world’s elephants. However, with every year that passes the presence of elephants in the world declines. This is due to the brutality and persistence of poachers, fuelled by the ivory trade. This is simply, a fact that people need to…

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End Youth Homelessness Team Up With WCRS And Jack Agency To Help Turn Lives Around

Stuart Mitchell

End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places.  When the picture is inverted, their positions in sleep are heroic and they look like superheroes; their sleeping bags become superheroes’ capes billowing in flight.  The clever use of photography, from acclaimed fashion and advertising photographer, Dan Medhurst, presents homeless young people as a message…

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WCRS crowned fastest in Adland at Sprintathon Showdown 2017

Stuart Mitchell

After a successful inaugural event in 2016, the Sprintathon returned to Marlow on 16th September to Beat Cancer (Even) Faster. Folks of Marlow, with some very special guests including Adland’s finest, united to run a marathon in a giant sprint relay – 105.5 times around Marlow athletics track. As part of the evolution, this year’s Sprintathon saw the introduction of direct sprint-offs between lap teams of four, which saw some of the industry’s biggest names step up to the challenge. Competitors for the Showdown trophy included Saatchi & Saatchi, WCRS,…

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Pride in London and WCRS celebrate love in all its forms in ‘Love Happens Here’ campaign

Stuart Mitchell

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and WCRS have launched a multi-media campaign, celebrating love in all its forms. The ‘Love Happens Here’ campaign will play out in two phases; ‘Hate’ and ‘Love’. The first phase draws attention to the rising problem of anti-LGBT+ hate crime in the London with Guerrilla-style fly-postering across the city,…

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