End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places. When the picture is inverted, their positions in sleep are heroic and they look like superheroes; their sleeping bags become superheroes’ capes billowing in flight. The clever use of photography, from acclaimed fashion and advertising photographer, Dan Medhurst, presents homeless young people as a message…
Read MoreEnd Youth Homelessness Team Up With WCRS And Jack Agency To Help Turn Lives Around
