Tag: World Media Group

Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic

Stuart Mitchell

The World Media Group, a strategic alliance of the world’s leading media brands, has released its annual report: What’s Next for Content-Led Marketing? The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, explored the impact of the pandemic on advertising and how brands will adapt their storytelling after a particularly challenging year. Increased focus on Social Good It appears the crises of 2020 have led brands to reconsider their approach to Social Good and how it fits into their creative strategy and content-led communication. Eighty four percent of…

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New survey suggests brand activism is on the rise

Stuart Mitchell

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, asked respondents to list the most exciting trends in branded content campaigns. Brand or content activism was one of the clear themes to emerge as a real opportunity for brands to engage with consumers on the issues that…

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New Analysis Shows That Quality Journalism is Winning the War on Attention

Stuart Mitchell

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.  Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms all of Moat’s benchmarks by between 16% and 73%. In addition, when looking at the quality of engagement delivered by WMG brands the…

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