A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, asked respondents to list the most exciting trends in branded content campaigns. Brand or content activism was one of the clear themes to emerge as a real opportunity for brands to engage with consumers on the issues that…
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