The Leukemia & Lymphoma Society Unveils “Beating Cancer Is In Our Blood” Brand Platform

The Leukemia & Lymphoma Society (LLS), the largest nonprofit dedicated to fighting blood cancers, today unveiled a new brand platform showcasing its work in the fight to cure cancers. “Beating Cancer Is In Our Blood” highlights LLS’s resolve to end blood cancers, the third leading cause of cancer deaths in the U.S., and shows that breakthroughs in blood cancer research are now saving lives and being tested in clinical trials for other cancers and diseases, such as brain, breast, kidney, liver, lung, ovarian, pancreatic and prostate cancer, as well as…

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Powerful Animated Film Kicks Off Rebranding Of Renowned Brazilian Cancer Treatment Center As “Hospital of Love”

The Hospital do Câncer de Barretos, a Brazilian treatment center for in children with cancer recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a 3:00 3D- animated film that showing the devastating challenges a child faces in receiving a cancer diagnosis and beginning the intrusive and treatment process, as well as the impact on her family, friends and on hospital professionals. Produced…

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Waste Free Oceans, Jung von Matt and Teijin turn ocean plastic into a kid’s book for good.

More than 8 million tons of plastic end up in the oceans every year. That’s a truck load of waste every single minute. By 2050 there will be more pieces of plastic in the sea than fish. A lot of it coming from our everyday behavior. The effects on the environment are devastating. Those most affected will be those most precious to us: Kids. Belgium-based NPO Waste Free Oceans teamed up with Teijin and Jung von Matt to change that. “The Ocean Plastic Book” is the world’s first children’s book produced…

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Over 1,000 people with MS help create new charity website

Over a thousand people living with MS have helped develop a new MS Society website. The MS Society recruited a panel of 150 people from the MS community to share views on their new site. The panel provided feedback on everything from design and content, to ease-of-use. A further 1,000 people fed back online, and over 800 on the beta homepage. Michelle Mitchell, Chief Executive of the MS Society, said: “We’re committed to improving the lives of our community in every way possible, and hear more and more how valuable digital tools are.…

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Thinkerbell Brings Esports Community and Red Cross Together to Beat Loneliness

More than one in four of all Australians report feeling lonely most or all of the time*, and nearly all of us suffer from loneliness at various points in our lives.  Loneliness isn’t just an upsetting or annoying feeling. It’s genuinely bad for your health. Thinkerbell has worked with Australian Red Cross to develop an idea that aims to raise awareness on the issue of loneliness, and it’s simply called, ‘Beat Loneliness’. Beat Loneliness  encourages  anyone  who is a part of a sporting  team (such as esports, roller derby, touch,…

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