Day: 29 June 2018

Pride in London launches Community Parade Campaign

Stuart Mitchell

The volunteer-run organisation that organises the world’s biggest LGBT+ Festival and London’s third biggest public event has launched its Community Parade Campaign. From today over 1,000 screens across London will show parade groups ‘marching’ across them with messages of why they take part in Pride in London. As part of its Pride Matters campaign, the community interest group has been asking people what Pride means to them ahead of the official parade on July 7. For the first time, the artwork and delivery was managed by the in-house agency of…

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Life-changing and culture-shifting creativity honoured in the Reach and Innovation Track Lions winners

Stuart Mitchell

Cannes Lions, the world’s largest Festival dedicated to world-class creativity, brought the fourth day to a close with an Awards Show to honour the winners of the Lions in the Reach Track and Innovation Track. The Reach Track Lions celebrate the insight, strategy and planning that enables brands to effectively reach consumers, at scale, in the ongoing war for attention: In the Creative Data Lions, 525 entries were received and 26 Lions awarded: 4 Gold, 8 Silver and 13 Bronze. The Grand Prix went to: ‘JFK Unsilenced’, by Rothco |…

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Monroe & Kent Collaborates With W42ST Magazine On Pride Advert Campaign

Stuart Mitchell

Monroe & Kent, the high end home furniture and decor brand from Local Deals Group, Inc, today unveiled its Pride advertising campaign which has been developed in collaboration with New York’s W42ST magazine. Titled “House Proud”, the advertisement is a nod to the diverse neighborhood that W42ST magazine covers, and a celebration of New York City’s Pride month in June. Commenting on the campaign, Richard Eib, Chief Executive Officer said: “For June we wanted to do something different with our advertising, something which embraced the diversity of New York, one…

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TransAkron Raises Awareness and Shares Stories of Akron Transgender Community

Stuart Mitchell

The Gay Community Endowment Fund (GCEF) of Akron Community Foundation has unveiled a new photojournalism series aimed at fighting stereotypes, increasing inclusion for the transgender community, and celebrating Pride Month. Created by award-winning photographer Shane Wynn and writer H.L. Comeriato, the TransAkron series shines a light on trans, nonbinary and gender-nonconforming people in Akron, Ohio. The project captures the lived realities of these individuals and tells the stories of their journeys while adding a data-driven narrative about the transgender community nationwide. The photos and stories can be viewed online at…

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REI and National Forest Foundation Team Up Again in 2018 to Restore Trails and Connect Youth to National Forests

Stuart Mitchell

The National Forest Foundation (NFF) and REI are joining forces again in 2018 to improve National Forests across America. In 2017, REI supported $1 million worth of work on America’s National Forests and Grasslands — from the Tongass National Forest in Alaska to Midewin National Tallgrass Prairie near Chicago. REI’s support generated significant positive benefits for our National Forests, including: More than 66 miles of trail restoration and maintenance, More than 660 volunteers engaged on projects, More than 16,627 volunteer hours dedicated to projects, 17 campsites maintained or improved, More…

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