Lessons from Cannes Lions: Sustainability at every touchpoint

Sustainable thinking must be fully integrated into the brand and agency model, and no longer additional. Sustainability was one of the core themes at this year’s Cannes Lions. And it wasn’t discussed in silo, instead, it featured in myriad Festival talks and across the Lion-winning body of creative work, crossing sectors and disciplines. Like the Grand Prix winner in the Creative Business Transformation Lions, the award that honours the creativity that drives businesses forward, which went to ‘Piñatex’ by L&C New York. This work brought Dole Sunshine Company together with…

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The LIONS Creativity Report is released

The LIONS Creativity Report has been released and is available to everyone for free through LIONS’ insights and intelligence platform The Work. The annual report is the definitive rankings for creative excellence in branded communications, and provides insights, analysis and interviews with Lion-winning creators.  Speaking about the report, Simon Cook, CEO, LIONS, said, “It’s a celebration and also a tool for future success. The official global creativity rankings provide a definitive benchmark for the industry, accompanied by insights and commentary from our winners and the talented experts who judged the…

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WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners 

WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, which celebrate the measurable impact of creativity. On the importance of rewarding creative effectiveness, this year’s jury president Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard, commented: “Marketing as a discipline is living an existential crisis: it’s losing its credibility, its gravitas, its stature. CEOs and CFOs are perceiving marketing to be fluffy; they have very little confidence in their marketing teams…

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Cannes Lions Honours Malala Yousafzai with the 2022 LionHeart Award

The Cannes Lions International Festival of Creativity has announced that it will honour girls’ education activist and Nobel Peace Prize laureate, Malala Yousafzai, with the 2022 Cannes LionHeart; the award is given to a person who has harnessed their position to make a significant and positive difference to the world around us. Born in Pakistan, Malala’s life changed dramatically when the Taliban took control of the town where she lived and banned girls from attending school. After speaking out publicly on behalf of girls and their right to learn, she…

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Cannes Lions launches a Festival programme focused on global priorities identified by the industry

The Cannes Lions International Festival of Creativity has today launched the 2022 Festival programme with the first of its speakers announced. The programme is built around six priority areas, as identified by the global creative marketing community through the LIONS’ State of Creativity Study. Thousands of people from 100 countries took part in the recent study, identifying the key issues facing the global industry. Simon Cook, CEO, LIONS, said, “We’re delighted to relaunch the global platform and bring together the world’s most creative minds to solve some of the industry’s…

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