Tag: Cannes Lions

Align, Build and Embed (ABE) – a new framework for brands to drive a culture of creative impact

Stuart Mitchell

WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, ‘Building a culture of creative effectiveness’, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The key challenges this white paper aims to solve is how marketing leaders can build a culture where creative marketing communications can be used to drive commercial outcomes and support the broader business agenda. And, in particular, where creativity can be applied to build…

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This year’s Cannes Lions competition sees the highest number of countries represented at a total of 70

Stuart Mitchell

Following seven competitions over four days, the Cannes Lions International Festival for Creativity has announced its 2023 Young Lions winners.  The Young Lions competitions, which are sponsored by Adobe, are at the heart of the Cannes Lions School. They embody a true celebration of creativity across the world where young professionals have the opportunity to showcase their talent and achievements. All of the entries have been judged by members of the Cannes Lions Juries live in Cannes, and the Gold, Silver and Bronze winners have now been announced.  For the…

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Cannes Lions presents the Entertainment Person of the Year Award 2023 to Kevin Hart

Stuart Mitchell

Cannes Lions has announced Kevin Hart – Entertainer, Entrepreneur and Founder & Chairman of Hartbeat, the global media company creating entertainment where comedy meets culture – as the 2023 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the Award celebrates the creativity that inspires others to produce truly compelling, meaningful and entertaining content. About the Award, Philip Thomas, Chairman, LIONS, said, “We’re delighted to honour Kevin Hart with this year’s Entertainment Person of the Year accolade. He…

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Cannes Lions announces 2023 See It Be It cohort

Stuart Mitchell

Cannes Lions has announced the participants chosen for the 2023 See It Be It female talent acceleration programme. In total 16 female creatives, from 14 countries, have been selected to take part in a unique development experience at the Cannes Lions International Festival of Creativity, in partnership with Verizon, taking place from 19-23 June 2023. The See It Be It talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. The 16 creatives selected…

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Ad Net Zero invites adland to join train journey to Cannes

Stuart Mitchell

Ad Net Zero, led by the Advertising Association, IPA and ISBA, has invited anyone from the UK advertising community planning to attend Cannes LIONS this summer to make travel plans via train. Following a successful train trip to Cannes last year, where Ad Net Zero launched its global mission onstage in the Palais backed by 20 leading figures in advertising, this year the group is encouraging its UK supporters to book a place on ‘The Advertising Express’ to reduce their travel footprint and take advantage of community networking on board.…

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