The hunt begins for outstanding young professionals ahead of Cannes Lions contest

The PRCA and ICCO have again partnered with Cannes Lions for its Young Lions PR Competition, designed to showcase outstanding young professionals from across the world. Entries for the preliminary PRCA UK and PRCA MENA Young Lions PR Competition have opened today, with contests due to begin in PRCA SEA and PRCA LATAM shortly. Winners of these competitions will go on to represent their region at the global finals, run in partnership with ICCO for the seventh successive year, at Cannes Lions International Festival of Creativity in June. The world’s…

Read More

WARC Effectiveness Awards 2021, in association with LIONS, are launched

WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results.  Shining the spotlight on greatness, these awards are unique for being the first to integrate the WARC/LIONS Creative Effectiveness Ladder, a universal framework of the six approaches for using strategy and creativity to drive specific marketing outcomes. It provides a consistent approach and shared language for benchmarking effectiveness globally. Philip Thomas, President, Ascential Marketing Division and Chairman of LIONS,…

Read More

Cannes Lions announces a new Home of Creativity: LIONS

Cannes Lions has announced the creation of its new masterband, LIONS. Building on 67 years of championing creative excellence, LIONS aims to drive progress through creativity and support the global community on their creative journeys, day in, day out. Speaking at the October edition of LIONS Live, which is taking place this week, Simon Cook, Managing Director, LIONS, said: “We are in a unique position in that we have over 60 years of evidence confirming that creative excellence moves people, business and society forward. Cannes Lions takes place annually, but…

Read More

Second edition of LIONS Live will offer access to the thinking, processes and minds behind the world’s most successful creative work

Cannes Lions has announced that a second edition of LIONS Live, taking place 19-23 October, will deliver a highly practical programme, designed to help impact careers, transform business and drive progress through creativity. Charlotte Williams, VP Content, Cannes Lions, said that October’s programme was being curated to “inspire, equip and empower people”. She added, “For our second edition of LIONS Live, we are inviting leading practitioners and brands to share rich insights and honest accounts of how the world’s best creative work came to light. Our community always feeds back…

Read More

Cannes Lions releases first Lions Creativity Report of the Decade to recognise sustained creative success across the global industry

Cannes Lions has released the first Lions Creativity Report of the Decade to recognise and award sustained creative success across the global industry. Data from Lion-winning and shortlisted work, spanning ten years and audited at the Festival by PwC since 2013, was compiled by Cannes Lions to produce the definitive global rankings and benchmarking report. The ten-year rankings chart the ascending performance of the world’s most creative companies, celebrating those that have delivered an unfailing level of world-class creative work. The report’s findings are presented alongside commentary and analysis from…

Read More