Month: June 2018

Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

Stuart Mitchell

The Digital Advertising Alliance (DAA) has launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA). Building on the success of the DAA’s existing YourAdChoices program, the DAA’s new “PoliticalAd” icon will serve as an immediate, simple, and intuitive tool for people to get information on…

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Road Safety Awareness Campaign: Make Safe Driving a Lifestyle

Stuart Mitchell

The Road Safety Awareness Campaign launched by AETOSWire, the news distribution arm of NSG and the exclusive representative of Business Wire, a Berkshire Hathaway company, in the MENA region, and RoadSafetyUAE, an initiative that aims to bring about safety to roads in the region, encourages drivers to adopt safe driving habits and turn it into a lifestyle. During Ramadan, the campaign shared tips on preventive measures in avoiding road accidents and casualties and focused on three salient issues: 1) Self-awareness and self-preservation to control attitude on the road while fasting…

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The UK Government Set To Take Part In Pride Activities Across The Americas

Stuart Mitchell

The British Government will celebrate LGBT rights by participating in local Pride events in 26 cities across the Americas (including the US, Mexico, Canada, Brazil, Uruguay, and Chile) this year, as part of VisitBritain‘s Love is GREAT campaign. The UK is a champion of LGBT equality and proudly celebrates pride with representatives of the UK government participating in a series of events across the US, ranging from pride marches to community-based events. Sir Kim Darroch, British Ambassador to the US, said, “The UK was the first foreign government to march…

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The Barneys New York Foundation Launches #WhatPrideMeansToMe Campaign for Pride Month to Benefit The Center

Stuart Mitchell

The Barneys New York Foundation, the charitable arm of the luxury specialty retailer, today announced the launch of #WhatPrideMeansToMe, a national campaign for Pride Month in support of The Center. #WhatPrideMeansToMe encompasses a short film, social giving campaign, Barneys New York’s famed window displays, an episode of The Barneys Podcast, and an event in partnership with them, benefitting The Center. “The Barneys New York Foundation has a long history of supporting LGBT-related causes,” said Matthew Mazzucca, Creative Director, Barneys New York. “We are thrilled to launch #WhatPrideMeansToMe to help amplify…

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P&G Celebrates World Oceans Day

Stuart Mitchell

Procter & Gamble celebrates World Oceans Day and today reiterated its commitment to find solutions so that no P&G packaging finds its way to the world’s oceans. This builds on the Company’s leadership efforts in reducing its use of plastics in its packaging, increasing the amount of recycled plastic it is using and helping create the right infrastructures to enable recycling. Currently, 86% of P&G’s packaging is recyclable, and the Company has strong, ongoing efforts to further increase recyclability. It recently announced the creation of an innovative technology, that it…

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