To help address America’s retirement savings shortfall, AARP and the Ad Council have joined forces with global content leader Lionsgate to create a new public service advertisement (PSA) featuring characters and footage from the highly-anticipated film Uncle Drew from Lionsgate’s Summit Entertainment label. The new PSAs are the latest extension of AARP and the Ad Council’s Savings for Retirement campaign, which encourages Americans in their forties and fifties to visit AceYourRetirement.org for a personalized action plan. According to the National Institute on Retirement Security, two in five households headed by…
Read MoreMonth: June 2018
Alzheimer’s Association Announces The American Contract Bridge League As A Global Team For The Longest Day 2018
The Alzheimer’s Association has announced The American Contract Bridge League (ACBL) as a Global Team for The Longest Day 2018®, a day about love dedicated to all those affected by Alzheimer’s disease. Since joining The Longest Day as a Global Team in 2012, ACBL and its members have raised more than $3.5 million for the Alzheimer’s Association care, support and research programs, including more than $1 million in 2017 alone. ACBL is the first Global Team to raise $1 million in a single season for The Longest Day. “The Alzheimer’s…
Read MoreRoyal Canin Partners With Celebrity Alison Sweeney To Encourage Pet Owners To “Fight The Beg” To Address Pet Obesity
Obesity in cats and dogs is a global issue with increasing prevalence. In the United States alone, approximately one out of every two pets is considered overweight. Unfortunately, humans are contributing to the problem by overfeeding their pets, but they can also contribute to the solution. Royal Canin, is partnering with celebrity spokesperson and health advocate, Alison Sweeney, to encourage pet owners to “Fight the Beg” and start a conversation with their veterinarian about their pet’s ideal weight and how to control begging during a pet’s weight loss process. “As…
Read MoreHilton Calls Time on Plastic Straws
Hilton will remove plastic straws from its 650 managed properties by the end of 2018. Hilton also reveals its new goal to double its social impact investments and cut its global environmental impact in half by 2030, with the help of science-based targets. In Europe, Middle East & Africa alone, the commitment will remove more than five million plastic straws and 20 million plastic water bottles annually. Laid end to end, the straws saved each year in the region would exceed the length of the River Seine. An estimated eight…
Read MoreOne in four community causes fear for their survival says Co-op
A quarter of local causes that are the lifeblood of communities in the UK fear for their survival, according to a unique study conducted by the Co-op. One in four of the 1,500 groups surveyed by the Co-op, which has given more than £20m to local causes since it re-launched its membership scheme in September 2016, said they are either worried or very worried about the future of their organisation. When asked about their concerns for what lies ahead, more than half (56 per cent) said they were witnessing a…
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