Month: July 2018

Barnardo’s delighted as Landsec raises more than £100,000 to help vulnerable children in first year of charity partnership

Stuart Mitchell

Barnardo’s has received a fundraising boost after Landsec raised more than £100,000 for its services for vulnerable children in the first year of their charity partnership. During the year, Landsec, the UK’s largest listed commercial property company, raised money for the children’s charity by launching the PiccadillyOn campaign, which counted down the days until the world-famous Piccadilly Lights were switched back on after nine months of darkness. The campaign invited members of the public to donate at least £2 to Barnardo’s to sponsor a unique colour chip which formed part…

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The Cinema Medium And The United Nations World Food Programme Team Up For Compelling “Feed Our Future” Global Advertising Campaign

Stuart Mitchell

A powerful new advertising campaign harnessing big hitters from the film, advertising and humanitarian worlds, and aimed at stirring global cinema audiences into action to tackle global hunger, was unveiled on Tuesday at the SAWA Seminar during the Cannes Lions International Festival of Creativity. SAWA, the Global Cinema Advertising Association, in association with the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide, premiered “Feed Our Future”, a new global cinema advertisement that highlights the potential that is lost every time a child dies of…

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Unstereotype Alliance celebrates its first anniversary and launches new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’

Stuart Mitchell

The Unstereotype Alliance – an industry-led initiative convened by UN Women, the lead UN agency on gender equality and women’s rights, to end harmful stereotypes often perpetuated through advertising – celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity. The Alliance also introduces insights from its new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’ which stresses the urgent need to focus on the complexity of gender and intersecting stereotypes as expressed in different cultural contexts. And a powerful new short film, “The Problem is not…

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London to have Europe’s largest double-decker electric bus fleet

Stuart Mitchell

The Mayor of London, Sadiq Khan, announced the creation of the largest double-decker electric bus fleet in Europe today, as he brought together city leaders from across England and Wales for a national air quality summit. The capital’s zero-emission public transport network is to get even larger as the Mayor declared that 68 new electric double-deckers will join the bus fleet in London. Sadiq revealed that the number of electric double-deck buses in London will increase more than tenfold, and that two routes run by Metroline from Barnet to central…

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P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity

Stuart Mitchell

Procter & Gamble Company has advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and driving growth and social good. Women and girls are inaccurately or negatively portrayed in 29 percent of ads and media programs*, and women continue to be underrepresented behind the camera: only 32 percent of Chief Marketing Officers, 33 percent of Chief Creative Officers and a mere 10 percent…

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