P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity

Procter & Gamble Company has advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and driving growth and social good. Women and girls are inaccurately or negatively portrayed in 29 percent of ads and media programs*, and women continue to be underrepresented behind the camera: only 32 percent of Chief Marketing Officers, 33 percent of Chief Creative Officers and a mere 10 percent…

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See It Be It opens for applications for 2018 Cannes Lions Festival

Applications for the 2018 Cannes Lions See It Be It programme have opened today with Spotify announced as official partner. The Festival has created an additional five places on the scheme, meaning that 20 women from the creative sector will take part in the career development and empowerment programme.  See It Be It was launched in 2014 to shine a light on the issue of gender imbalance at senior levels and galvanise the industry into action. The initiative serves as an acceleration programme aimed at identifying future female leaders in…

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