Month: August 2018

Hard-hitting ‘Coming Out Kit’ campaign to raise awareness of LGBTIQ+ homelessness

Stuart Mitchell

If there was a kit for someone who is about to ‘come out’, what would you put in it? London Pride visitors were unanimous in suggesting confetti, glitter and bottles of champagne. But those weren’t the contents of the rainbow-strewn drawstring bag they were holding. Instead of the celebratory items they expected, they found things needed for surviving on the street: a sleeping bag, a woolly hat, warm socks. 1 in 4 homeless people in the UK identify as LGBTIQ+. That’s the shocking statistic behind the Coming Out Kit created…

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Wavemaker Hold LGBTQ+ Panel To Celebrate London Pride

Stuart Mitchell

To celebrate London Pride, Wavemaker got together a panel with formidable experience of bringing LGBTQ+ marketing into the mainstream. They discussed the opportunities – and the potential pitfalls – of targeting LGBTQ+ communities in their communications. The panelists included: Andrew Sanderson, Customer Marketing Manager at Thomas Cook Airlines, Antonia Bonello, Buzzfeed Art and Partnerships Director, Darren Clapich, Founder of Othervox, Maya-Liam Haynes, Social Media Assistant at RNIB, and  Peter Heneghan, Head of Communications at LADbible Group. Below is a write up of the key points from the panel, Panelists Andrew Sanderson, Customer Marketing…

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Reebok Celebrates Strong Women Inspiring Others To Be Their Best Selves

Stuart Mitchell

Global fitness leader Reebok has launched a multi-faceted campaign celebrating women who are helping bring positive change to the world – each in their own unique way. The campaign is the latest evolution of the brand’s Be More Human rally cry, which encourages people to be the best possible version of themselves physically, mentally and socially. Featured in the campaign are artists and athletes including Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, Nathalie Emmanuel and Katrin Davidsdottir, who each tell their own personal story of overcoming barriers to become…

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Meijer Spring Simply Give Campaign Generates $3.5 Million

Stuart Mitchell

The Meijer spring Simply Give campaign set a record with more than $3.5 million in donations for food pantries throughout the Midwest, making it the most successful campaign in the program’s history. “The spring success includes a record $1.1 million donation to the program during the Meijer LPGA Classic for Simply Give,” said Cathy Cooper, Senior Director of Community Partnerships and Giving. “We are pleased that participation in the Simply Give program continues to grow because it truly makes a difference in the communities we serve,” she said. “We are…

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Wisconsin’s Dr. Adel Korkor Run Across America to Raise Awareness for Mental Health Attracted over 2000 Runners/Walkers and Reached over 85 Million People

Stuart Mitchell

Dr. Adel Korkor, a nephrologist from Wisconsin, recently completed his transcontinental journey to raise awareness for mental health. Over the course of 50 days, 50 states and 50 5Ks, Korkor raised over $100,000 to benefit mental health in America through the Five Fifty Fifty charity and ran with over 2,000 participants who joined him on his campaign for mental health awareness nationwide. To complete his journey, Korkor traveled 21,600 miles – 12,600 by air and 9,000 by driving. Throughout the travels, Korkor reiterated his key facts: mental health problems are…

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