Tag: Pride

Rail operator Lumo connects the country’s Pride events with Ocean screens

Stuart Mitchell

Newcastle-based train operator Lumo is supporting more Pride events than ever this year, including Newcastle Pride this weekend with an Out of Home showcase. The outdoor screen space was donated by Ocean. It follows the launch of a train earlier this month featuring many of the LGBTQ+ organisations Lumo supports in England and Scotland. The rail operator is also making a £1,000 donation to Gateshead-based Pride Radio which is broadcasting Newcastle Pride to its UK and global audiences to help the event be even more accessible, and enable others to…

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Pride posters across Europe: Martin Firrell’s Acts of Pride closes Pride season in Manchester

Stuart Mitchell

As Pride celebrations draw to a close this summer, Manchester Pride marks the final stop for Acts of Pride, a striking series of digital artworks by celebrated British public artist Martin Firrell. The series, which launched earlier this summer, has travelled across 12 cities in Europe, spotlighting Pride 2025 at transport hubs and busy public spaces in iconic city centre locations from Amsterdam and Antwerp to Dublin, Oslo, Riga, and Stockholm. Titled Acts of Pride, the series highlights the value of visibility, inclusion, and unity for LGBTQIA+ communities, serving as…

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Dentsu’s LGBTQ+ Pride solidarity campaign backed by major brands for fourth year running

Stuart Mitchell

dentsu is marking the successful launch of its LGBTQ+ Pride solidarity campaign ‘dentsu and Friends’ in London, now in its fourth year. Kicking off at the start of June, the campaign was devised by dentsu in collaboration with Co-op, Holland & Barrett, Santander, Mastercard, Wickes, and more, to stand against the hate faced by the LGBTQ+ community. Dentsu has secured advertising space with OOH leader JCDecaux to feature the ‘dentsu & Friends’ pride flag on billboards across the UK. The design is now on display throughout London, for an estimated…

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Macy’s, Inc. Honors National LGBTQ+ Pride Month

Stuart Mitchell

In honor of National Pride Month, Macy’s, Inc. recognizes the achievements and perseverance of the LGBTQ+ community this June through a partnership between Macy’s and The Trevor Project, the leading suicide prevention organization for LGBTQ+ young people. From June 1st through June 30th, Macy’s will host a special round-up in-stores and online donation campaign benefitting The Trevor Project to support youth nationwide with comprehensive resources, including 24/7 crisis services, public education, research, advocacy, peer support and more. Additionally, Macy’s, Inc. nameplates, inclusive of Macy’s, Bloomingdale’s and Bluemercury, continue to highlight…

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Ocean Outdoor Celebrates Pride Across the UK in 2023

Stuart Mitchell

In 2023, Ocean Outdoor illuminated screens across London, Manchester, and Birmingham in celebration of Pride. Pride celebrations were marked by meaningful partnerships and campaigns that aimed to promote equality, inclusion, and diversity while supporting the LGBTQ+ community. Birmingham Pride and NHS Blood and Transplant: One partnership during Birmingham Pride was the collaboration between NHS Blood and Transplant and Ocean. This partnership aimed to increase awareness about a recent change that allows more individuals to become lifesaving donors. Being present during Pride was not only about raising awareness for their noble…

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