Tag: Pride

Dentsu’s LGBTQ+ Pride solidarity campaign backed by major brands for fourth year running

Stuart Mitchell

dentsu is marking the successful launch of its LGBTQ+ Pride solidarity campaign ‘dentsu and Friends’ in London, now in its fourth year. Kicking off at the start of June, the campaign was devised by dentsu in collaboration with Co-op, Holland & Barrett, Santander, Mastercard, Wickes, and more, to stand against the hate faced by the LGBTQ+ community. Dentsu has secured advertising space with OOH leader JCDecaux to feature the ‘dentsu & Friends’ pride flag on billboards across the UK. The design is now on display throughout London, for an estimated…

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Macy’s, Inc. Honors National LGBTQ+ Pride Month

Stuart Mitchell

In honor of National Pride Month, Macy’s, Inc. recognizes the achievements and perseverance of the LGBTQ+ community this June through a partnership between Macy’s and The Trevor Project, the leading suicide prevention organization for LGBTQ+ young people. From June 1st through June 30th, Macy’s will host a special round-up in-stores and online donation campaign benefitting The Trevor Project to support youth nationwide with comprehensive resources, including 24/7 crisis services, public education, research, advocacy, peer support and more. Additionally, Macy’s, Inc. nameplates, inclusive of Macy’s, Bloomingdale’s and Bluemercury, continue to highlight…

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Ocean Outdoor Celebrates Pride Across the UK in 2023

Stuart Mitchell

In 2023, Ocean Outdoor illuminated screens across London, Manchester, and Birmingham in celebration of Pride. Pride celebrations were marked by meaningful partnerships and campaigns that aimed to promote equality, inclusion, and diversity while supporting the LGBTQ+ community. Birmingham Pride and NHS Blood and Transplant: One partnership during Birmingham Pride was the collaboration between NHS Blood and Transplant and Ocean. This partnership aimed to increase awareness about a recent change that allows more individuals to become lifesaving donors. Being present during Pride was not only about raising awareness for their noble…

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Deliveroo celebrates 50 years of Pride and Cabaret with ‘Liza The Deli & Friends’ 

Stuart Mitchell

With performance at the heart of Pride, Deliveroo has partnered with queer performance charity, Raze Collective, to celebrate 50 years of Pride, Cabaret and performance in the UK – by opening a Liza Minnelli-inspired deli shop – ‘Liza The Deli & Friends.’ From Saturday 25th to Sunday 26th of June, Deliveroo’s Soho pop-up, based in the heart of London, will provide visitors with an exuberant immersive ‘Liza’ performance by Drag Race UK vs The World winner Blu Hydrangea live from the pop-shop window, alongside several LGBTQ+ artists from Raze Collective…

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CAP – Take PRIDE in your advertising this June

Stuart Mitchell

The ASA/CAP have released a post called: Take PRIDE in your advertising this June. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 50 years ago this summer, the first Pride march was held in the UK. It was a party – but it was also a protest.  Things have come a long way since then, but that progress shouldn’t be taken for granted and there’s…

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