CAP – Showing some Pride in your marketing

The ASA/CAP have released an opinion piece, originally in the Guardian, called: Showing some Pride in your marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s been 48 years since the first march through London streets and over that time the meaning of Pride has evolved making it as much a celebration as an important reminder that the fight for equality has not…

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MOBI Reimagines Pride Amid Coronavirus Pandemic With ‘MOBIfest’ – the First Virtual Pride Festival for Queer Communities of Color

While Pride events around the globe have either been canceled or postponed, Mobilizing Our Brothers Initiative (MOBI) has announced that MOBIfest, its annual free wellness festival for queer communities of color, will gather audiences virtually on Thursday, June 4, at 6 p.m. ET to celebrate in the age of social distancing. In its third year of programming, MOBI remains committed to producing one of the only free festivals focused on seeing its attendees as their holistic selves. The initiative is funded by a grant from the New York City Department of Health and…

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‘#WeNeedAButton’ Campaign Calls for Empathetic Healthcare for the LGBTQIA+ Community

The #WeNeedAButton campaign, an initiative launched by WaxOh.com and DatingPositives.com designed to encourage patient-matching sites and other organizations to identify queer-friendly providers, today launched in the lead up to PrideFest and at end of World Pride celebrations in New York. WaxOh!, the news media site produced by DatingPositives, addresses many queer community issues including the discrimination, humiliation, negligent care and, in some cases, outright denial of necessary medical treatment at healthcare institutions and providers, stemming from healthcare professionals overlooking the unique needs of queer patients or on the basis of religious…

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OUTFRONT Media Invites Pride Supporters To Share Messages of Love, Support And Hope Through ‘Share Your Pride’ Social Campaign

In support of World Pride Month, OUTFRONT Media Inc. is inviting Pride supporters to rally together and openly express themselves on one of the largest digital canvases in Times Square and throughout the New York City subway system. Beginning on Monday, June 24 through Sunday, June 30, people across the United States can take part in the company’s ‘Share Your Pride’ social campaign by sharing their stories and messages of love, support and hope. Pride supporters will have the opportunity to appear in Times Square by taking selfie videos using…

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Coach Launch New Pride campaign in collaboration with RanaVerse: “Fifty Years Proud”

Fashion design house Coach has launched a new Pride campaign in collaboration with RanaVerse. “Fifty Years Proud” focuses on the five decades from the origin of Pride through the present day. This theme is explored via a dance film directed by Kevin Calero with choreography by Tanisha Scott. The campaign debuts with the launch of the Director’s Cut. Forthcoming films in the series include interviews with members of the LGBTQ+ community discussing key cultural milestones in the LGBTQ+ community’s history.  The interviews feature key figures from each decade, such as…

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