Month: April 2019

Trend forgetters: new IPA research lifts lid on how to connect with Generation Z

Stuart Mitchell

Over two-thirds of Generation Z don’t follow popular trends and only one in ten would call themselves a trendsetter. These are some of the key findings of a new IPA report published on 4 April 2019 that uncovers the motivations and values of Generation Z to address how, in light of the lack of mass-market trends, brands can connect with them. Commissioned by the IPA’s Insight service and carried out by YouthSight, the ‘Gen Z: Exile on Mainstream?’ report is based on the survey findings and unique MaxDiff analysis of…

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A game-based learning tool for children in conflict areas wins UNESCO Prize for innovation in education

Stuart Mitchell

Amira, a Syrian refugee girl living in Lebanon, had to flee her country with her family because of the conflict. Now living in a tent made of plastic, she remembers the bombs and the airplanes that forced her to escape and leave her education behind: “At home we could go to school. We were free and we were happy. Now we have lost everything.” It is stories like hers that inspired War Child Holland, an international non-governmental organization from the Netherlands, to come up with the programme Can’t Wait to…

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The Arbor Day Foundation Launches the Time for Trees™ Initiative to Plant 100 Million Trees by 2022

Stuart Mitchell

The Arbor Day Foundation has announced the launch of its Time for Trees initiative, a commitment to plant 100 million trees in forests and communities worldwide by 2022 – the 150th anniversary of Arbor Day. The initiative will leverage trees as a simple, powerful way to preserve the necessities of life on Earth that are becoming increasingly compromised, as well as reverse the damage done by climate change. “It can be easy to take trees for granted, but they are absolutely critical to maintaining balance on our planet – supporting…

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60 Cities Dine Out To End HIV

Stuart Mitchell

Dining Out For Life®, Hosted by Subaru of America, Set for Thursday, April 25t Dining Out For Life® hosted by Subaru of America is an annual dining fundraising event raising money for community-based organizations serving people living with or impacted by HIV. The concept is simple: Restaurants donate a generous percentage of their sales to a local HIV service organization, and Dining Out For Life helps to fill participating restaurants with diners. Find a restaurant from the list of participating locations and on that city’s event date, Dine Out to…

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New Plastics Economy Global Commitment Spring 2019 Report launched

Stuart Mitchell

First Global Commitment report reveals details of industry and government efforts to tackle plastic waste and pollution Details of how brands, governments, and other organisations are tackling plastic pollution have been set out side-by-side for the first time, thanks to a new report published by the Ellen MacArthur Foundation’s New Plastics Economy initiative, in collaboration with UN Environment. Major companies including Carrefour, Colgate Palmolive, MARS, Incorporated, Nestlé, SC Johnson, The Coca-Cola Company, and Unilever are publicly disclosing their annual plastic packaging volumes, marking an important step towards greater transparency in…

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