Tag: IPA

Advertising Unlocked gives over 1,500 teenagers their first taste of adland

Stuart Mitchell

Agencies across the UK are today (Wednesday 12 November) taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold to over 1,500 students. By connecting agencies with local schools, the programme helps open up the advertising industry to a broader and more diverse group of young people, inspiring them to see the potential of a creative career. This year, 68 agencies are hosting open days in 13 towns and cities across England, Northern Ireland and…

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IPA names inaugural Chair of Mentors for 2026 IPA Effectiveness Awards

Stuart Mitchell

Gurdeep Puri, Founding Partner of The Effectiveness Partnership and The House of Creative Impact, and former IPA Effectiveness Awards’ author, winner and judge, has been appointed as the inaugural Chair of Mentors for the 2026 IPA Effectiveness Awards. In the role, Puri will coordinate and assist all mentors – comprising experienced consultants, former judges and prize-winning authors – in providing guidance to those submitting an IPA Effectiveness Awards paper. Since its inception in 2012, the IPA Effectiveness Awards’ Mentor Scheme has helped contribute to more than 50 prize-winning papers. Last…

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Are you rewriting the rules on inclusivity and representation?

Stuart Mitchell

The IPA is calling on adland’s bold thinkers, inclusive leaders and innovative changemakers to tell their story and enter the IPA iList 2026. If you, or someone you admire, at any level, is breaking barriers through intentional storytelling, inclusive casting, building cultural fluency and belonging in the workplace or industry, or driving real change in our industry around inclusivity and representation, then make sure that story is heard. Since 2020, 90 inclusivity gamechangers have been honoured on the IPA iList for their part in some of the industry’s most impactful…

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Bellwether Report reveals back-to-back upward revisions to marketing budgets

Stuart Mitchell

UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report. A healthy 22.3% of panellists reported an increase in their marketing expenditure in the third quarter of the year, while those indicating a reduction was lower at 18.7%. This resulted in a net balance of +3.6%, a slight decline from +5.5% recorded in the previous quarter, and well below the +18.4% net balance of companies that anticipated growth for the 2025/26 financial year, Nevertheless, this positive figure marked back-to-back…

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Balance efficiency and effectiveness or risk a marketing ‘death spiral’

Stuart Mitchell

New joint industry research reveals a disconnect between the true factors driving marketing effectiveness compared with what CMOs believe. This is according to Les Binet and Will Davis, Chief Data Officer at Medialab Group, who presented their findings at the IPA Effectiveness Conference 2025. According to new analysis of the IPA Databank, budget is eight times more important than ROI when it comes to driving effectiveness. When looking at how variations in profit were generated in IPA Effectiveness Award-winning case studies, ROI only accounts for 11% of the variations in…

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