Tag: IPA

The IPA is supporting wider industry efforts to challenge Government proposals to apply the Nutrient Profiling Model 2018 (NPM 2018) to existing less healthy food and drink advertising restrictions. The move follows a report by Oxford Economics estimating that the proposals could affect up to £1 billion of advertising investment, with implications for growth, jobs and the UK’s creative industries. Richard Casofsky, Director of Public Affairs at the IPA, said: At a time when the Government is focused on growth, proposals that Oxford Economics estimates could affect up to £1…

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British adults are increasingly consuming commercial media in isolation, with 16–34s now spending almost half of their commercial media time without others, according to new data from the IPA published today (9 September). The findings are revealed in Making Sense: The commercial media landscape 2026, a new IPA report based on new analysis of the commercial media elements of the comprehensive 2026 IPA TouchPoints database. The report will be officially launched at today’s IPA Media Planning & Strategy Summit. Younger audiences increasingly consume commercial media on their own According to…

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Eleven of UK advertising’s leading creatives have been named on a special judging panel for the IPA Effectiveness Awards 2026 President’s Prize. Introduced by Karen Martin as part of her agenda to celebrate the contribution creativity makes to business success, the economy and UK culture, the President’s Prize for Creative Effectiveness will recognise the vital role of creativity in driving business success as well as celebrating the people behind the work that delivers tangible results. The expert panel, led by BBH London & Dublin Chief Creative Officer Felipe Serradourada Guimarães,…

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Almost half of consumers expect to feel financially anxious this Christmas because of rising costs, yet many remain determined not to cut back on festive spending. Instead, they are looking for ways to preserve their seasonal traditions through discounts, sales and, increasingly, credit. This is according to the IPA’s new 2026 Christmas Consumer Report, published today (30 July), based on a nationally representative survey of 2,000 UK adults, which was conducted by Opinium between 19 and 22 May 2026. Consumers are financially anxious about Christmas costs The findings reveal that almost…

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Curry’s, Nationwide and Specsavers are just some of the 20 outstanding case studies that have been named on the revered IPA Effectiveness Awards 2026 shortlist. In addition to the shortlist, five case studies were bestowed Commendations by the judges for providing new learning, including around social/creator-led marketing. Analysis of the shortlist reveals: There are 15 single-market case studies, three not-for-profit and two multi-market entries. The combined total marketing communications spend of the shortlisted agencies exceeds £1bn. There are 14 joint entries and six single entrants from 26 different agencies. adam&eve\TBWA…

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