Tag: IPA

Leading advertisers judges and Chair from Tesco named for IPA Effectiveness Awards

Stuart Mitchell

The IPA has announced the full line-up of leading advertiser judges for the 2026 IPA Effectiveness Awards, including its Chair for this year, Tesco’s UK Customer Director, Suzanne Quinn. The much-revered IPA Effectiveness Awards are regarded as the most rigorously and robustly judged industry Awards, with winning cases fully analysed and dissected by three separate judging panels: client (advertiser), industry and technical. The industry and technical panels were announced earlier this year. The full line-up of client judges for 2026 comprises: Nathalia Amadeu, Global Brand Director, Vaseline Alexia Clifford Sarah…

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“Small thinking” is killing advertising warn Les Binet and Will Davis

Stuart Mitchell

A new report, written by Les Binet and Will Davis and published by the IPA, argues that advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and calls on the industry to “think big” again to unlock real business growth.   In Go Big or Go Home, Les Binet, Author, Consultant and Visiting Professor at Ravensbourne University, and Will Davis, Chief Data Officer and Co-Owner of Medialab, outline the state of marketing effectiveness today, identifying where they think the key problems holding it back lie and offering practical…

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IPA announces 2026 IPA Beacon List celebrating next generation agencies

Stuart Mitchell

The IPA has unveiled the 2026 IPA Beacon list, recognising 20 of the UK’s most exciting emerging and high-growth agencies that are redefining the future of the industry through innovation, entrepreneurship and new models for growth. Now in its second year, the IPA Beacon List is spearheaded by Paul Mead, Agency Chair and Board Member, former director at Jellyfish and Founder of VCCP Media, and is the product of months of in-depth research, interviews with Editor-in-Chief Ellen Hammett, and outreach via the IPA network, desktop investigations, and social media sourcing.…

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IPA announces 2026 IPA Beacon List celebrating next generation agencies

Stuart Mitchell

The IPA has unveiled the 2026 IPA Beacon list, recognising 20 of the UK’s most exciting emerging and high-growth agencies that are redefining the future of the industry through innovation, entrepreneurship and new models for growth. Now in its second year, the IPA Beacon List is spearheaded by Paul Mead, Agency Chair and Board Member, former director at Jellyfish and Founder of VCCP Media, and is the product of months of in-depth research, interviews with Editor-in-Chief Ellen Hammett, and outreach via the IPA network, desktop investigations, and social media sourcing.…

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Nationwide, KitKat, British Airways among IPA Effectiveness Awards entries

Stuart Mitchell

Forty-six case studies spanning seven markets around the world have been entered into the prestigious IPA Effectiveness Awards 2026. The 20 single and 26 joint case studies represent over £2.5bn of marketing spend from brands as varied as Nationwide, KitKat, British Airways; and represent sectors ranging from public services and charity to FMCG, gaming, telecoms and financial services. The 46 case studies were submitted by 43 different agencies, including 10 who have entered the Awards for the first time. Convenor of Judges, Charlie Ebdy and Deputy Convenor Lilli English, will…

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