IPA to relaunch Digital Performance Essentials Certificate at PMW Unlocked

The IPA is set to launch its reimagined Digital Performance Essentials Certificate at Performance Marketing World: Unlocked on 4-5 March. This fully updated qualification offers a comprehensive introduction to the world of digital marketing, ensuring professionals stay ahead in today’s fast-evolving landscape. The 2025 refresh, led by e-commerce growth specialist Anna Frapwell, introduces a broader focus on modern digital marketing channels including e-commerce marketplaces and is delivered through seven modules of online learning that cover: Email marketing Social media advertising e-Commerce marketplaces Google Ads Display advertising Affiliate marketing SEO As…

Read More

Mobsta named best media owner to work with

IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 92.3% of respondents said that their overall experience of working with Mobsta was a good one, achieving the highest overall score since November 2022. Mobsta was closely followed by Reddit on 90.9%. While Mobsta led overall and among…

Read More

Over 100 companies fulfill IPA People First Promise

A total of 103 companies have now been awarded the IPA People First Promise for demonstrating their commitment to the positive mental health and wellbeing of their people. Today’s publication of this additional wave of 36 successful companies, which adds to the 67 announced earlier this year, coincides with National Stress Awareness Day. The People First Promise initiative was launched by IPA President Josh Krichefski this year to encourage those active in this space to use this badge of honour to assert their duty of care to their current employees,…

Read More

Over 100 companies fulfill IPA People First Promise

A total of 103 companies have now been awarded the IPA People First Promise for demonstrating their commitment to the positive mental health and wellbeing of their people. The publication of this additional wave of 36 successful companies, which adds to the 67 announced earlier this year, coincided with National Stress Awareness Day. The People First Promise initiative was launched by IPA President Josh Krichefski this year to encourage those active in this space to use this badge of honour to assert their duty of care to their current employees,…

Read More

How creative consistency strengthens brands and business effects – New report based on data from the IPA Effectiveness Databank and System

Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank. Compound Creativity, a first-of-its-kind study, analysed brands across channels for 13 new creative consistency features, looking at 4,000+ ads from 56 brands across 44 categories, spanning 5 years and representing £3.3 billion in TV ad spend. The study showcases that a new brand metric measured over multiple years, Creative Consistency Score (CCS), is linked to creative quality, brand strength, and brand and business effects. These…

Read More