Tag: IPA

IPA announces 2024 Council election results

Stuart Mitchell

The IPA has announced the results of its annual election process following its Annual General Meeting held on Thursday 21 March 2024. Twelve individuals were either newly elected or re-elected to the IPA Council, eight to represent the corporate members of the IPA and four to represent personal members. Of those 12 members, eight were re-elected for a further three years and four are new to Council. The re-elected members are: Jane Asscher, 23red Dan Cullen-Shute, Creature London Jamie Elliott, The Gate London Rhian Feather, OMD UK Tom Knox, MullenLowe…

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IPA announces iList 2024 shortlist

Stuart Mitchell

The IPA has announced the sixty champions of diversity, equity and inclusion named on the shortlist for the IPA iList 2024. Since 2020, the IPA iList, run in partnership with Campaign, has honoured the inclusivity gamechangers behind adland’s most influential and important DEI initiatives, giving them a platform to share best practice, thought leadership and provide tried and tested tangible solutions to help improve the overall diversity and inclusion of the ad industry and the work it creates. The shortlisted candidates, listed below, are from all levels of seniority and…

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IPA names Effectiveness Awards 2024 judging panel

Stuart Mitchell

Advertising and marketing experts from the US, Europe and Asia are among the illustrious names on the IPA Effectiveness Awards 2024 judging panel. Chair of Judges Catherine Kehoe will join Convenor of Judges Jo Arden and Deputy Convenor Charlie Ebdy in presiding over the Client, Industry and Technical Panels, which include representatives from some of the world’s leading brands and agencies, as they analyse the Awards submissions ahead of an awards ceremony in October. Please find out more about the judges.  Established in 1980, the IPA Effectiveness Awards have turned effectiveness into…

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IPA publishes Agency Census 2023

Stuart Mitchell

The IPA has published its 2023 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year. According to the 2023 IPA Agency Census, now in its 64th year, total employee numbers within IPA member agencies have stabilised and, as of 1 September 2023, stand at 26,630 This represents a marginal rise of 1.3% from the 26,290 recorded in 2022. Breaking this overall figure down by agency type, the number of employees in creative and other non-media agencies has increased slightly from an estimated 14,643 in…

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New IPA report reveals evidence that marketing is an investment

Stuart Mitchell

Eighty percent of today’s investment analysts examine marketing expenditure in the companies they cover. More analysts also cite the strength of a company’s brands and marketing as an important factor for their appraisal of stock exchange listed businesses than the quality of their leadership or record of technological innovation. Yet when businesses are under-performing, marketing budgets are some of the first to be cut. The resulting reductions in marketing expenditure are often viewed in financial markets as a positive short-term cost saving with less attention paid to their impact on…

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