Coronavirus outbreak drives record decline in UK marketing budgets – Marketing in the time of Covid-19

UK marketing budgets were slashed to their lowest levels in the twenty-year history of the IPA Bellwether Report in light of the devastating impact of the coronavirus, according to the Q2 2020 figures released on 15 July. The net balance of firms that cut marketing budgets fell to -50.7% in Q2, down from -6.1% in Q1, with almost 64% of panel members having registered a decrease in spending compared to the first quarter, while only 13% posted an increase. These figures supersede the Report’s previous nadir of -41.7% evidenced in…

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IPA announces iList of industry’s inclusivity game-changers

The IPA has announced the 30 individuals who have made the inaugural IPA iList, in partnership with Unilever, for their game-changing dedication to improving the diversity and inclusivity of the industry. These outstanding iList individuals are responsible for some of the most influential and wide-ranging diversity and inclusion initiatives in adland, from working to improve gender and ethnic minority equality, to raising awareness and understanding of mental health, neurodiversity, disability and social mobility, to helping to stamp out sexual harassment, to increasing the diverse representation – in all its forms…

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IPA publishes Real Time Bidding Best Practice Principles

On the 8 June, The IPA published its Real Time Bidding (RTB) Best Practice Principles, a five-point guide to help agencies address privacy concerns when operating on behalf of clients in the programmatic RTB space. Written in response to the ICO’s Update Report into AdTech and Real Time Bidding, and in dialogue with the ICO, the Best Practice Principles look at how agencies can work with clients to better protect the privacy rights of individuals in what is a high-tech, complex area of our industry. The five principles cover: Educating…

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Advertising Association, ISBA and IPA launch inclusion drive

The Advertising Association, ISBA and the IPA have come together to form a new Inclusion Group, chaired by Kathryn Jacob, CEO, Pearl & Dean, to improve the diversity of UK advertising’s industry through its workforce and creative output. Its first action has been the creation of UK Advertising Needs You – a showcase for the industry’s many diversity and inclusion schemes. The unique one-stop-shop features advice for candidates looking to join the industry alongside useful resources for employers wishing to develop ways to recruit from the widest range of candidates. The launch…

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IPA publishes 2019 IPA Agency Census

The IPA has published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member agencies in 2019 was 24,866, compared with the 25,142 recorded in 2018. While the number of employees in media agencies continued to grow, increasing by nearly 400 year-on-year to 11,357, the number of employees at creative and non-media agencies fell by over 600 to 13,509. The decline in overall staff numbers appears to…

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