The IPA has published its 2023 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year. According to the 2023 IPA Agency Census, now in its 64th year, total employee numbers within IPA member agencies have stabilised and, as of 1 September 2023, stand at 26,630 This represents a marginal rise of 1.3% from the 26,290 recorded in 2022. Breaking this overall figure down by agency type, the number of employees in creative and other non-media agencies has increased slightly from an estimated 14,643 in…
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New IPA report reveals evidence that marketing is an investment
Eighty percent of today’s investment analysts examine marketing expenditure in the companies they cover. More analysts also cite the strength of a company’s brands and marketing as an important factor for their appraisal of stock exchange listed businesses than the quality of their leadership or record of technological innovation. Yet when businesses are under-performing, marketing budgets are some of the first to be cut. The resulting reductions in marketing expenditure are often viewed in financial markets as a positive short-term cost saving with less attention paid to their impact on…
Read MoreUK marketing budgets revised up to strongest levels in almost a decade
Total UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, according to the latest IPA Bellwether Report. The latest results indicate that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into cost-saving mode. Slightly over one quarter (26.0%) of panellists saw total marketing budgets rise in the fourth quarter of 2023, more than double the proportion registering cuts (11.3%). The resulting net balance of +14.7% was up sharply from +5.3%…
Read MoreIPA President Josh Krichefski launches People First Promise
IPA President Josh Krichefski is calling on all advertising agency leaders to demonstrate their commitment to their people’s mental health and wellbeing by signing up to the People First Promise. The Promise is accompanied by a new Adland Wellbeing Lab and is underpinned by new IPA-commissioned data into mental health in the workplace. The People First Promise The People First Promise involves agencies providing evidence of their various activity that supports their people’s mental health and wellbeing, under the three interconnected and interdependent categories of Empower, Support and Prevent. Empower…
Read MoreIPA responds to government request for information on smarter regulation
The IPA has, on behalf of its members, submitted a response to the Department for Business & Trade’s call for evidence on ‘Smarter Regulation and the Regulatory Landscape.’ This submission follows a meeting on the topic with the Minister for Regulatory Reform, the Earl of Minto, in October. In the submission, the IPA highlighted the advertising industry’s ‘highly successful and internationally renowned’ self and co-regulatory system and how it is able to act quickly and effectively to implement changes to reflect new requirements and standards. The IPA also acknowledged examples…
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