IPA announces 2020 Summer Honours

The IPA has honoured 15 industry practitioners in recognition of their exceptional and prolonged contribution to the IPA in its annual Summer Honours. These outstanding individuals will also be honoured with FIPA (Fellow of the IPA) status or Honorary FIPA status to those not in IPA member agencies. The seven FIPAs are: Dan Appleby, Managing Director, Drummond Central and outgoing IPA City Head for Newcastle and the North East Phil Coverdale, Managing Director, Cravens and former IPA City Head for Newcastle and the North East Neil Henderson, Chief Executive, St…

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IPA welcomes government and newspaper industry ad partnership

The IPA has welcomed the announcement of the government and the newspaper industry’s three-month advertising partnership to help keep the public safe and the nation united throughout the Covid-19 pandemic. According to Newsworks, the newspaper marketing body for national newspapers, the ‘All in, all together’ campaign idea was developed by the newspaper industry as a way of delivering government communications in an intimate, human and compassionate tone that readers can relate to. The partnership begins with a cover wrap and homepage takeover across hundreds of newspaper titles. Says Paul Bainsfair,…

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Hulbert to lead IPA Effectiveness Leadership Group

Wunderman Thompson CEO Pip Hulbert has been appointed as new Chair of the IPA Effectiveness Leadership Group, a prestigious advisory group of client and agency leaders working together to develop and promote positive behaviour change with a focus on evidence-based decision-making. In her role. Hulbert will lead the Group in debating how best to market marketing to the C-suite, manage marketing in day-to-day client agency relations, and develop strategies to measure marketing in order to demonstrate effectiveness in delivering profitable brand growth. The Group will also agree and support a…

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IPA, WHO and UNICEF launch Read the World on International Children’s Book Day to support children and young people in isolation

Much-loved children’s authors are joining an initiative to read extracts of their books to millions of children and young people currently living in isolation amid the COVID-19 pandemic. Read the World is a collaboration between the International Publishers Association (IPA), the World Health Organization (WHO) and UNICEF. It kicked off on the 2 April, on International Children’s Book Day, at 15.00 with Italian author Elisabetta Dami, creator of the popular character Geronimo Stilton. “These are uncharted waters for us all, and the psycho-social effects of prolonged isolation and social distancing…

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IPA supports calls to ‘back, not block’ British journalism amid COVID-19

The IPA has today echoed the cross-industry call for advertisers not to block the term Coronavirus, which is starving news brands – and British journalism – of much-needed revenue. As reported, news sites are seeing an enormous uptick in readership amid the Coronovirus – for some a 50% increase in page views. Unfortunately, however, due to some advertisers blacklisting the term Coronavirus these news brands are losing out on vital income. Says Nigel Gwilliam, Director of Media Affairs, IPA: “We are active champions of ensuring brand safety in our industry…

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