Tag: IPA

Forty-one agencies honoured for outstanding professional development

Stuart Mitchell

The IPA is celebrating the 41 agencies that have achieved CPD Gold Accreditation for their exceptional professional development programmes, and outstanding investment in the professional development and wellbeing of their employees throughout 2023. CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £5.40 return on every £1 invested in learning and development in 2023, retained 91% of clients, and saved £286,420 on recruitment costs with an…

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Reddit tops 2024 IPA Digital Media Owners Spring Survey

Stuart Mitchell

Agencies and digital specialists have named Reddit as the best media owner to work with, according to the 2024 IPA Digital Media Owners Spring Survey. The survey, which is supported by True & North and details which media owners deliver the highest levels of service, reveals that 86.0% of respondents say that their overall experience of working with Reddit was a good one. While Reddit leads overall and among Online Pure Plays, Mobsta led the way for Ad Networks/Exchanges, DSP and Sales Houses, while Mail Metro Media was the best…

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Climate anxiety far higher among ad industry than general public

Stuart Mitchell

Climate anxiety is far higher for those working in the ad industry than the general public, and perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public. The research was commissioned by the IPA Media Climate Action Group and carried out in April this year. In total, the survey received responses from 545 IPA advertising agency employees, 1067 adults (general public) aged 16-75 in the UK, plus an additional 475 young adults aged 16-24-years-old.…

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IPA outlines policy areas for a new government to focus on

Stuart Mitchell

Richard Lindsay, IPA Director of Legal & Public Affairs, outlines the key policy areas the IPA thinks an incoming government should be focusing on and how it should be supporting the ad industry. Support for our industry It contributes to the UK’s social and cultural life and it helps to fuel the economy. We need an incoming government, of whichever stripe, to champion it and help it to continue to thrive in order to help the UK. Maintain self-regulation The UK’s ad industry is subject to a highly successful and internationally…

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IPA celebrates 30 inclusivity trailblazers on iList 2024

Stuart Mitchell

Thirty champions of inclusivity have been named on the IPA iList 2024 for their incredible commitment to driving positive change within the advertising industry and the work it produces. Established in 2020 and run in partnership with Campaign, the IPA iList honours inclusivity gamechangers, giving them a platform to share best practice, thought leadership and to provide tangible solutions to help improve the overall diversity and inclusion of the ad industry. This year’s iList individuals work in disciplines ranging from creative and production, to strategy and client services and come…

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