Tag: IPA

The industry’s increasing dependence on proprietary data from ‘walled-garden platforms’ is undermining informed decision-making about media budgets, by leaving advertisers and agencies with a mosaic of incomparable and opaque datasets. This is one of the key assertions made in a new IPA whitepaper published today (Tuesday, 21 April) and co-authored by Work Research Partner, Tony Regan and Barb Chief Executive Justin Sampson. Building on the 2023 Signals in the Noise paper which made the case for the role of joint-industry audience measurement in era of data abundance, Signals in the…

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UK companies revised their marketing budgets up to the highest level in almost two years, despite wider geopolitical turmoil, according to the Q1 2026 IPA Bellwether Report, published on 16 April 2026. The latest survey, which was in field between 2-24 March 2026, reveals that a net balance of +7.3% of respondents revised their total marketing spend upwards in Q1, with 26.8% of panellists reporting an increase in marketing spend against 19.5% of the survey panel that recorded a reduction. This is up noticeably from a flatline net balance of…

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The IPA Talent & Diversity Conference returns on Tuesday, 28 April, as an important statement on the industry’s commitment to talent, inclusion and representation in terms of the composition of our industry and the creative output we produce. The half-day, hybrid conference at London’s Tobacco Dock, is sponsored by Channel 4 and will feature constructive dialogue, expert thought leadership and best practice around key talent issues. Key content includes: Lessons on culture change from The Guardian’s Global Chief Advertising Officer, Imogen Fox. Rethinking media strategies for connecting with diverse audiences…

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The IPA has highlighted the key measures contained with the government’s response to its public consultation of last year on the scourge of late payments by large UK businesses. Having responded on behalf of its members, the IPA welcome’s the government’s determination to tackle a problem which it says costs the UK economy £11 billion each year. Key measures highlighted within the Government’s “Time to Pay Up” response, that the IPA has flagged to its members, will include: maximum payment terms of 60 days, with only limited exceptions. The exceptions…

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