Xavier Rees to chair IPA Talent Leadership Group

Havas Creative UK Group CEO Xavier Rees has been announced as the new Chair of the IPA Talent Leadership Group. The news, which was announced at the IPA Talent & Diversity Conference, sees him succeed ACNE London Managing Director Annie Gallimore in the role. As Chair, Rees will play a key part in shaping the IPA’s mission to attract new and diverse talent into adland while creating inclusive workplace cultures through IPA and industry-wide initiatives like Advertising Unlocked, the IPA iList, the IPA Talent & Diversity Conference and All In.…

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IPA Council split after deepfake debate on threat of AI to adland

Agency leaders are split on whether AI is a threat to the advertising business. This is the conclusion of the recent IPA Council debate on the subject, in which the arguments for and against the motion were presented via AI-created and deepfake deployed versions of former IPA President Julian Douglas and IPA Director General Paul Bainsfair. It was decided by just one vote that AI does not spell trouble for advertising agencies. The films were created by Morten Legarth, Creative Director at VCCP, and generated by AI – the scripts…

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New IPA President Josh Krichefski launches ‘People First’ agenda

New IPA President Josh Krichefski has announced his three-prong, ‘People First’ agenda to open people’s eyes to the ad industry and to open the hearts and minds of those working within agencies, in order to boost the overall health and wealth of the agency business. Within his speech, Krichefski set out the three key tenets of his agenda: Opening eyes: Re-frame advertising’s cultural and societal relevance in modern Britain to attract the best talent. Opening hearts: Help retain and nurture advertising talent by being more inclusive than ever. Opening minds:…

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Consumers’ commercial media usage drops and diverges

The commercial media usage of Great Britons is declining, with consumers spending the best part of an hour less time consuming curated commercial media since 2015, and a quarter of an hour less than pre-lockdown 2020. Meanwhile, there is a 29% fall in the similarity of media habits between the generations year-on-year as consumers revert to behaviour seen before the pandemic in 2020. These are just some of the findings from a new IPA report, Making Sense: The Commercial Media Landscape (Fifth Edition), which pinpoints how, where and when commercial media…

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2022 IPA Agency Census reveals accelerated pace of change

The IPA has published its 2022 Agency Census revealing that overall staff numbers within IPA agency membership have increased by almost a fifth year-on-year, passing 26,000 employees for the first time. In addition, the share of women in C-suite positions has increased by 12% and the share of individuals from a non-white background in the C-suite has increased by 58%, representing a considerable improvement in the pace of change year-on-year. According to the 2022 IPA Agency Census, now in its 63rd year, total employee numbers within IPA member agencies have…

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