Tag: IPA

IPA to launch new media carbon calculator with Ad Net Zero’s GMSF Standard built-in

Stuart Mitchell

The IPA has announced the forthcoming launch of the first industry-commissioned carbon emissions calculator for the media supply chain, developed in line with Ad Net Zero’s Global Media Sustainability Framework (GMSF). The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns. By adhering to the GMSF, the calculator will comply with internationally recognised sustainability standards, including the IPCC framework and the Greenhouse Gas Protocol. It will also directly support Action 3 of the Ad Net Zero Action Plan, which aims to cut…

Read More

New IPA best practice guide aims to improve public sector agency procurement process

Stuart Mitchell

The IPA has published a best practice guide to help public sector bodies select the right advertising agency for their communications needs. It has been endorsed by the Crown Commercial Service and the Cabinet Office. The publication acknowledges that certain common procurement practices can discourage agencies from pursuing public sector work, including overly complex, low-value tenders; unequal and unrealistic timelines; last-minute delays or cancellations; and appointing an agency without follow-through on briefings. In response, the new best practice guide sets out ten clear principles to help public sector bodies run smarter, fairer and more…

Read More

Weekly reach of ad-funded SVoD channels nearly triples in a year

Stuart Mitchell

The weekly reach of ad-funded Subscription Video-on-Demand (SVoD) services, including Netflix, Disney+ and Amazon Prime, has nearly tripled in the past year, providing greater opportunities for advertisers. This is according to the 2025 (7th) edition of the IPA TouchPoints report, “Making sense: The commercial media landscape” published  on 10 September. The report, which draws on IPA TouchPoints 2025 data to explore how commercial media consumption has changed over the past decade, reveals that ad-funded SVoD services now reach 30% of UK adults each week, up from 11% in 2024 and…

Read More

Almost half of Brits plan to digitally detox this Christmas

Stuart Mitchell

Nearly half of all British adults plan to limit their screen time this festive period, according to a new IPA Christmas survey, published on 24 July 2025. The IPA Insight report, The 2025 Christmas Consumer, which is based on a survey of 2,000 UK adults and carried out by Opinium, reveals that 47% of all British adults intend to spend less time on screens this festive period. This figure is being driven by Gen Z (those aged 18-27) for which 64% say they plan to cut their Christmas screen time, and…

Read More

UK marketing budgets bounce back in Q2, reversing previous decline

Stuart Mitchell

Following a reduction in marketing budgets for the first time in four years in the opening quarter, the latest IPA Bellwether Report revealed a robust rebound in advertising spending. Despite the challenges stemming from geopolitical and economic uncertainty, increased operational costs following April’s tax changes, as well as a general lack of confidence across the marketplace, the Q2 2025 IPA Bellwether Report highlights how firms adopted a resilient mindset and expanded their marketing expenditure. A net balance of +5.5% of panellists reported a rise in their total marketing budgets for…

Read More