IPA teams up with Moore Kingston Smith on Accelerator scheme

The IPA has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies, accelerate the collective pool of agency learning and grow the overall IPA agency community. The IPA Accelerator scheme is designed to give up-and-coming agencies, whose gross income does not yet qualify them for full IPA agency membership, guidance, help and inspiration as they grow their businesses. This includes access to certain IPA courses, qualifications, events, resources and publications*. The Accelerator community, which has grown from 3 to…

Read More

All In Action Plan To Tackle Inclusion Of Black, Disabled And Working-Class Talent

Improving the representation of Black, Disabled and Working-Class talent are the first series of actions for the All In Campaign announced today, following UK advertising’s landmark survey of more than sixteen thousand professionals in March. The All In Report, available here has been published by the industry’s Inclusion Working Group, formed by the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong. Calls to action include adopting the newly launched BRiM framework, ensuring online accessibility for UK advertising’s websites and using the Social Mobility Commission…

Read More

Industry bodies call to protect employee mental wellbeing and creativity

The IPA is one of a coalition of industry bodies including Crown Commercial Service, NABS, the Alliance of Independent Agencies, the Advertising Association, ISBA and Social & Local CIC who are calling on the industry to pledge commitment to mental wellbeing and creativity by signing up to the Brilliant Creative Minds Code of Conduct. The Brilliant Creative Minds Code of Conduct has been launched to stamp out behaviours that impact employee wellbeing and diminish creativity in the advertising and communications industry. The Code was developed by the industry coalition through…

Read More

Cuts to UK marketing budgets ease in Q1 2021

The latest IPA Bellwether survey results pointed to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity and businesses looked to reduce costs. However, the downward trend softened for the third quarter in a row, in a sign that business conditions were beginning to stabilise after a year of turmoil in 2020. A net balance of -11.5% of panellists reported a contraction in total marketing budgets during the first quarter of 2021. Although the rate of decline…

Read More

IPA publishes 2020 IPA Agency Census

The IPA has published its 2020 IPA Agency Census that evidences the impact of the COVID-19 pandemic on the advertising agency community. The core findings indicate that staff numbers in IPA member agencies have been seriously impacted by COVID-19 with numbers within IPA agency member agencies falling 10.8% from 24,866 in 2019 to 22,188 in 2020. In creative and other media non-media agencies numbers fell by 9.0% from 13,509 in 2019 to 12,298 in 2020, while the number of employees in media agencies fell by 12.1% from 11,357 to 9,980.…

Read More