IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours

The IPA and ISBA have today launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit. SIGN THE PLEDGE With almost 40% of the industry workforce reporting feeling stressed and anxious in the last twelve months, the Pledge, supported by Campaign Against Living Miserably (CALM) and NABS, brings together the two trade associations, their members, procurement professionals and intermediaries, to focus on making the pitching process more intentional, accountable and…

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IPA names iList of industry inclusivity icons

Thirty inspirational inclusivity game-changers have been named on the 2022 IPA iList, in partnership with Accenture Song and Campaign, for their remarkable commitment to making the industry a more inclusive and diverse place to work. In addition, the judges awarded eight commendations.   The 2022 iListers join the 30 named in 2020’s inaugural iList as the guiding lights in our industry helping to shift the culture within the industry and demanding better representation in creative work through a range of initiatives across all areas of diversity, equity and inclusion. Areas…

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IPA appoints three agency heads to key membership positions

OMD’s Chief Operating Officer, Christian Byron takes over as IPA Commercial Leadership Group Chair, while Gill Jarvie, Republic of Media’s Head of Client Services, is the new IPA Chair for Scotland and Armadillo’s Chief Executive Officer, James Ray, is the new IPA City Head for Bristol, Cardiff and the South West. Christian takes over as IPA Commercial Leadership Group Chair from Marc Nohr following his instrumental four years in the post. For his agenda, Christian will be focussing on helping IPA agencies to achieve sustainable growth. A core output of…

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IPA agency staff numbers stabilise as ethnic diversity level increases

The IPA has published its 2021 Agency Census revealing that overall staff numbers within IPA agency membership stabilised in 2021, in comparison with the considerable drop in numbers measured in the 2020 Census. Concurrently the level of ethnic diversity increased by almost 20% year-on-year. According to the IPA Agency Census, now in its 62nd year, the number of employees within IPA member agencies on 1 September 2021 was 22,062, down 0.6% on the 2020 figures of 22,188. This is markedly more stable than the 10.8% drop in staffing levels measured…

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IPA honours industry’s Golden agencies

Thirty-five agencies have achieved CPD Gold Accreditation for their outstanding professional development programmes over the last 12 months. The IPA CPD Gold scheme recognises and rewards agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry enhancing clients’ brands and agencies’ worth as a result. Each of the 35 CPD Gold agencies have made an exceptional investment in the professional development and wellbeing of their employees helping them maintain strong business practices throughout the changes and challenges of 2021. On average, CPD Gold…

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