New IPA research pinpoints how to attract and retain diverse talent

New IPA research has revealed how UK students perceive the ad industry and what they are looking for in a future organisation, providing invaluable insights for agencies to attract and retain fresh talent. The results highlight a significant lack of awareness and knowledge about ad agencies by this demographic, yet a keen interest to join the business. It also shows that real differences exist in the emphasis that men and women, and white and Black Asian and Minority Ethnic individuals, place on the qualities of their future managers and workplaces.…

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IPA, AA and ISBA unite for unique industry event

The IPA, Advertising Association and ISBA are collaborating on their first joint industry conference – RESET 2021 – which will take place on January 28, 2021 to mark the beginning of a critical year for UK advertising. The event is for all advertising professionals across brands, agencies, media owners and tech platforms and will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public trust in advertising. A…

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Industry launches first Creative Apprenticeship programme

A large group of leading agencies, coordinated by the IPA and supported by Creative Pioneers, has developed the first apprenticeship scheme for young creatives, written by agencies for agencies. It has been designed to help diversify the traditional white, male, middle-class make-up of the creative department and will equip recruits from all backgrounds with the knowledge, skills and behaviours to become successful creatives. The Level 3 Junior Creative Apprenticeship Standard has been officially approved by the Institute for Apprenticeships and Technical Education and the training will be provided by Ravensbourne…

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IPA personal membership available for COVID-19 displaced agency staff

The IPA has announced that any employee of an IPA member agency that has been made redundant between 1 January 2020 and 31 December 2020 will continue to enjoy the benefits of their personal membership (MIPA) and have access to the MIPA Pathway for free until 30 June 2021. Those affected will maintain access to IPA courses and qualifications and IPA CPD record and other MIPA benefits, until 1 July 2021 or until they are employed at a new member agency. After 2 October 2020, individuals will keep free access…

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Coronavirus outbreak drives record decline in UK marketing budgets – Marketing in the time of Covid-19

UK marketing budgets were slashed to their lowest levels in the twenty-year history of the IPA Bellwether Report in light of the devastating impact of the coronavirus, according to the Q2 2020 figures released on 15 July. The net balance of firms that cut marketing budgets fell to -50.7% in Q2, down from -6.1% in Q1, with almost 64% of panel members having registered a decrease in spending compared to the first quarter, while only 13% posted an increase. These figures supersede the Report’s previous nadir of -41.7% evidenced in…

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