Tag: IPA

IPA welcomes final ASA guidance on LHF advertising rules

Stuart Mitchell

The ASA has now published its response to its consultation on incorporating the new LHF advertising rules into the CAP and BCAP Codes. This includes the final version of the statutory guidance that industry has been expecting for so long. Although the rules don’t come into effect until 5 January, the guidance is now ‘live’ as advertisers and agencies wanting to advertise from that date will be expected to start using it to ensure their campaigns are compliant. Richard Lindsay, Director of Legal & Public Affairs, IPA, said: “It has…

Read More

IPA and ISBA release updated version of their Creative Services Framework Agreement

Stuart Mitchell

The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships. The IPA and ISBA have released an updated version of their joint template Creative Services Framework Agreement, developed in partnership with law firm Lewis Silkin, to continue providing advertisers and agencies with tools to create balanced, proportionate contracts for the provision of creative services. Originally published in 1998, the CSFA has undergone several updates over the years. Its last full overhaul was in 2015, when significant changes were introduced to reflect…

Read More

Advertising Unlocked gives over 1,500 teenagers their first taste of adland

Stuart Mitchell

Agencies across the UK are today (Wednesday 12 November) taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold to over 1,500 students. By connecting agencies with local schools, the programme helps open up the advertising industry to a broader and more diverse group of young people, inspiring them to see the potential of a creative career. This year, 68 agencies are hosting open days in 13 towns and cities across England, Northern Ireland and…

Read More

IPA names inaugural Chair of Mentors for 2026 IPA Effectiveness Awards

Stuart Mitchell

Gurdeep Puri, Founding Partner of The Effectiveness Partnership and The House of Creative Impact, and former IPA Effectiveness Awards’ author, winner and judge, has been appointed as the inaugural Chair of Mentors for the 2026 IPA Effectiveness Awards. In the role, Puri will coordinate and assist all mentors – comprising experienced consultants, former judges and prize-winning authors – in providing guidance to those submitting an IPA Effectiveness Awards paper. Since its inception in 2012, the IPA Effectiveness Awards’ Mentor Scheme has helped contribute to more than 50 prize-winning papers. Last…

Read More

Are you rewriting the rules on inclusivity and representation?

Stuart Mitchell

The IPA is calling on adland’s bold thinkers, inclusive leaders and innovative changemakers to tell their story and enter the IPA iList 2026. If you, or someone you admire, at any level, is breaking barriers through intentional storytelling, inclusive casting, building cultural fluency and belonging in the workplace or industry, or driving real change in our industry around inclusivity and representation, then make sure that story is heard. Since 2020, 90 inclusivity gamechangers have been honoured on the IPA iList for their part in some of the industry’s most impactful…

Read More