A new report, written by Les Binet and Will Davis and published by the IPA, argues that advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and calls on the industry to “think big” again to unlock real business growth. In Go Big or Go Home, Les Binet, Author, Consultant and Visiting Professor at Ravensbourne University, and Will Davis, Chief Data Officer and Co-Owner of Medialab, outline the state of marketing effectiveness today, identifying where they think the key problems holding it back lie and offering practical…
Read More“Small thinking” is killing advertising warn Les Binet and Will Davis
