Month: July 2019

World Animal Protection celebrates JPMorgan Chase decision to cancel advertising featuring elephant performers

Stuart Mitchell

World Animal Protection, a global animal welfare organization with offices in 14 countries, is praising the decision by JPMorgan Chase to suspend its advertising campaign featuring direct contact with captive elephants. The “Plan Yourself Free” campaign for Chase Private Client featured a couple’s direct contact with elephants on a volunteer vacation. In the ad, the couple are seen washing an elephant by hand, a harmful, but common practice at some captive elephant venues. The elephants are also seen walking in a line holding the tail of the elephant in front,…

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Scholastic Announces Dog Man “Do Good” Campaign Inspired By The Global Bestselling Series By Dav Pilkey

Stuart Mitchell

Scholastic, the global children’s publishing, education and media company, launches “Do Good,” a campaign to encourage readers of all ages to give back and make a positive impact in their communities. Inspired by the characters and themes in the worldwide bestselling Dog Man series by Dav Pilkey, highlights from the initiative include a transcontinental book tour featuring events with a charitable component in multiple cities across the U.S. and Asia, where Dav Pilkey will be appearing at arenas, military bases, ballparks, theaters, schools, libraries, book fairs and festivals—including being a…

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American Red Cross issues emergency need for blood donors

Stuart Mitchell

The American Red Cross issued an emergency need for eligible individuals of all blood types to give now and help save patient lives following a busy Independence Day week. Currently blood donations are being distributed to hospitals faster than donations are coming in—blood donors are needed to help avoid delays in lifesaving medical care. Schedule your blood donation appointment by visiting RedCrossBlood.org. Fewer blood donors and blood drives last week have escalated the Red Cross call for all blood and platelet donors to help ensure hospital needs are met. More…

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Food Lion Feeds Launches New “Summers Without Hunger” Reusable Bag Campaign

Stuart Mitchell

Food Lion is offering its customers an easy and affordable way to join with the retailer to fight child hunger by offering specially-designed reusable bags. Customers can purchase a bag through August 6, or while supplies last, for $1 at any Food Lion store, and Food Lion Feeds will donate the equivalent of five meals to the Feeding America® network of food banks with the purchase of each bag. One in six children, and one in eight adults, across Food Lion’s 10-state operating area are food insecure. Through Food Lion…

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SU2C and MLB Launch New PSA – “FOR ALL THE MOMENTS WE STAND UP”

Stuart Mitchell

Stand Up To Cancer (SU2C) is set to launch a brand new public service announcement (PSA) campaign in collaboration with founding donor, Major League Baseball (MLB). Embodying the spirit and sense of community synonymous with baseball, the campaign — titled “For All The Moments We Stand Up” — culminates with the now iconic SU2C placard moment when tens of thousands of fans, players, managers and other on-field personnel stand for a moment of silence to support a loved one affected by cancer. The PSA debuted on Tuesday, July 9 during…

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