Month: July 2019

Always Discreet is on a mission to break the silence on bladder leaks and encourage women to start a conversation today

Stuart Mitchell

It’s considered a taboo subject – but is more common than we think!  Seven in 10 (67 per cent) women are found to wet themselves, according to research by Always Discreet.  Perception is that bladder leaks are something that only happen to women later in life or as a result of child birth but this isn’t the case. In fact, nearly two thirds (64 per cent) of 18-24-year olds are experiencing the issue. Sadly, almost a third (29 per cent) of women experiencing leaks took a year a more to…

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CAP – Six ways to win at Promotional Marketing

Stuart Mitchell

The ASA/CAP have released a post called: Six ways to win at Promotional Marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Promotions include a range of activities from money off and multi-buy offers to competitions and prize draws. If you run one, you’re the promoter and are therefore responsible for all of its aspects and stages. Whatever the promotion, remember these six key…

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LevelTen Energy’s Dynamic Matching Engine Enables Starbucks to Close on a Groundbreaking Three-Project Renewable Energy Portfolio

Stuart Mitchell

LevelTen Energy have announced the close of a three-project renewable energy portfolio purchased by Starbucks, comprising wind and solar farms in North Carolina, Oklahoma and Texas from developers ALLETE Clean Energy, Apex Clean Energy, BayWa r.e. and Cypress Creek Renewables. The portfolio, custom-built for Starbucks using LevelTen Energy’s technology-enabled procurement platform, aggregates three strategically-located power purchase agreements (PPAs), each with nearly-identical terms, from three distinct project developers. This portfolio transaction, in which a corporate buyer simultaneously procures a fraction of the power generated by multiple new projects, is unprecedented. The…

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CIPR and UK government publish terrorism crisis management guidance

Stuart Mitchell

The CIPR has partnered with the Government’s Centre for the Protection of National Infrastructure (CPNI) to deliver best practice communications guidance on the preparation and management of threats from hostile actors. The 38 page guide features a communications toolkit designed to help PR professionals mitigate the harmful effects of terrorist incidents on brands, businesses and communities. The guidance encourages professionals to be wary of the diverse threats facing organisations; from left and right wing terrorism to cyber crime and hacktivism. The document is informed by CPNI research based on interviews with 30 communications heads and security professionals from 24…

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Wimbledon Coin Toss: A Space Odyssey

Stuart Mitchell

To honour an epic and unique journey ahead of this year’s Wimbledon finals, and to celebrate the four finalists who have made it through the Fortnight, the AELTC has teamed up with McCann London and Craft London to create a new 60-second film, “The Coin Toss”. Narrated by AELTC Chairman Philip Brook CBE, this unique film tells the story of how a chance conversation turned into a space mission, and will be distributed globally on TV and online to promote the Finals Weekend on Saturday 13 and Sunday 14 July.…

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