Day: 20 August 2019

What The @*!$ ? A film by Nurofen reveals that swearing helps with pain tolerance

Stuart Mitchell

McCann London has teamed up with Nurofen and a panel of experts to carry out a scientific experiment investigating the effect of swearing on short term pain tolerance. This panel of experts, including Keele University’s well-known senior lecturer in psychology,Dr Richard Stephens, language expert and author, Dr Emma Byrne, and acclaimed lexicographer Jonathon Green, today announce the findings of a new study, which shows that using the f-word,when pain strikes,increases pain tolerance.Amazingly, swearing increased people’s threshold (32%) and tolerance (33%) of pain by about a third. Nurofen gathered together a…

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Natura &Co takes a decisive step in the fight against climate change

Stuart Mitchell

Ahead of the UN Climate Action Summit in September, Natura &Co is stepping up its commitment to set a new level of climate ambition as part of “Business Ambition for 1.5°C: Our Only Future” campaign. As part of this commitment, Natura &Co together with 21 other companies with a total market capitalization of over $1.7 trillion will pledge to limit its contribution to global temperature rise to 1.5°C above pre-industrial levels and reaching net-zero emissions by no later than 2050. This commitment supports the most recent report* by the Intergovernmental…

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Kelley Blue Book Turns Old Vehicles Into Life-Saving Support For St. Jude Children’s Hospital

Stuart Mitchell

Kelley Blue Book was honored with the St. Jude Children’s Hospital Partner Campaign of the Year Award for its 2018 “Turn Your Car into Good Karma” partnership with Charitable Adult Rides & Services (CARS). Throughout the campaign—July 2018 through September 2018—Kelley Blue Book received 1,067 vehicle donations across 257 nonprofit organizations. Of the total, 406 were St. Jude’s vehicle donations, raising more than $180,000 ahead of Childhood Cancer Awareness Month in September. This included Kelley Blue Book’s pledge of an additional $25,000 to support life-saving research and treatments. “We are…

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CNH Industrial India Commits to Improving Water Conservation in Communities Near Its Greater Noida Plant

Stuart Mitchell

CNH Industrial, held a ceremony on August 2 to mark the beginning of a new water conservation program in India’s northern state of Uttar Pradesh. The event saw Narinder Mittal, Director of Operations at CNH Industrial India, welcome delegates from the Government of Uttar Pradesh together with Bimal Kumar, Director of Sales & Marketing for the Company’s New Holland Agriculture and Case IH brands in India. The Jal Sanchay (Water Conservation) program sees the adoption of four lakes measuring one hectare each in the vicinity of the New Holland Agriculture…

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Cities and Circular Economy for Food report launched at Good Food Summit, Suzhou, China

Stuart Mitchell

On 15th august the Ellen MacArthur Foundation is introducing the Chinese translation of the Cities and Circular Economy for Food report at the third Good Food Summit in Suzhou, China. The Good Food Fund (China‘s leading non-profit organisation promoting sustainable and mindful food) hosts the Summit which brings together key stakeholders working to transform China’s food system into one that is healthier, more sustainable, and ethical. Originally launched in January 2019 at the World Economic Forum in Davos, the Cities and Circular Economy for Food report found that there are…

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