Tag: McCann London

What The @*!$ ? A film by Nurofen reveals that swearing helps with pain tolerance

Stuart Mitchell

McCann London has teamed up with Nurofen and a panel of experts to carry out a scientific experiment investigating the effect of swearing on short term pain tolerance. This panel of experts, including Keele University’s well-known senior lecturer in psychology,Dr Richard Stephens, language expert and author, Dr Emma Byrne, and acclaimed lexicographer Jonathon Green, today announce the findings of a new study, which shows that using the f-word,when pain strikes,increases pain tolerance.Amazingly, swearing increased people’s threshold (32%) and tolerance (33%) of pain by about a third. Nurofen gathered together a…

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Wimbledon rolls out posters merging tennis greats with history’s era-defining moments: “The Story Continues”

Stuart Mitchell

To amplify Wimbledon’s recent filmic trailer ‘The Story Continues’, McCann London has created three posters for the 2019 Championship under the title ‘Some Stories Live Forever’. The posters are packed full of craft and attention to detail – to excite existing fans and inspire a new generation through the unique Wimbledon story. Each poster features tennis greats – Althea Gibson, Arthur Ashe & Martina Navratilova – who are cleverly merged with historical news stories, each blending era-defining moments of human endeavour. An innovative hybrid of craft, that merged photography to create unique…

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Wimbledon Coin Toss: A Space Odyssey

Stuart Mitchell

To honour an epic and unique journey ahead of this year’s Wimbledon finals, and to celebrate the four finalists who have made it through the Fortnight, the AELTC has teamed up with McCann London and Craft London to create a new 60-second film, “The Coin Toss”. Narrated by AELTC Chairman Philip Brook CBE, this unique film tells the story of how a chance conversation turned into a space mission, and will be distributed globally on TV and online to promote the Finals Weekend on Saturday 13 and Sunday 14 July.…

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LGBT+ activist Peter Tatchell promotes “The Gaydr” in a campaign with advertising agency McCann London

Stuart Mitchell

Ahead of World Blood Donor Day 2018, Wednesday 14 June, McCann London and the Peter Tatchell Foundation are issuing a challenge to governments and blood services worldwide: “Screen the blood, not the sexuality.” A surge of press reports (The Economist,ABC,The Mirror) refer to a shortage of blood supplies in blood banks the world over. And yet existingrestrictionsin over 40 countries,including in the UK, prevent sexually active gay and bisexual men from donating blood either indefinitely or for a lengthy period of time after they last had sex with a man…

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