Day: 8 October 2019

10,000 Londoners To Get Planting With #Giveitagrow

Stuart Mitchell

Environmental charity Hubbub and the Mayor of London have launched #GiveItAGrow, a new campaign to help make London greener and create a culture of growing in the city. On 14th September, the #GiveItAGrow initiative will give away 10,000 free planting kits to help residents make their homes greener and provide simple growing tips and inspiration. The initiative is part of the Mayor of London’s ongoing commitment to making London a greener and wilder National Park City and follows on from the National Park City Festival (20th – 28th July), which…

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More Than 170 Million Minutes Logged in Save the Children’s Inaugural Summer Reading Campaign

Stuart Mitchell

In celebration of World Literacy Day, Save the Children is proud to announce its summer reading campaign exceeded its 100 million minutes goal in its first year. Read a Story, Change Their Story – 100 Days of Reading began on June 1, and encouraged all children, parents, teachers, librarians, caregivers and adults to log their summer reading minutes at SavetheChildren.org/READ. More than 170 million minutes were logged – the equivalent of more than 118,000 days of reading – resulting in significant support of Save the Children’s work to improve literacy…

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Comfort explodes purpose into pop culture with own TV show

Stuart Mitchell

Comfort Brazil and Unilever Entertainment have brought the laundry brand’s purpose of #LongLiveClothes to life in a prime-time TV show all about sustainable fashion How’s your wardrobe? Everything in its place or bulging at the seams? Whatever its current status, research says most of us only wear one-third of the clothes that are in there, and yet we’re purchasing more clothes than ever before. The average consumer is buying 60% more clothes than they did in 2000, with 26% of 16–24-year-olds buying clothes two or three times a month. We’re…

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CAP – Four top tips for charity advertising

Stuart Mitchell

The ASA/CAP have released a post called: Four top tips for charity advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from…

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Words With Friends Activates Breast Cancer Awareness Month With Social Campaign #WordsWithHope

Stuart Mitchell

Zynga Inc., a global leader in interactive entertainment announced that its iconic game, Words With Friends, is kicking off a month-long initiative supporting Breast Cancer Awareness Month, #WordsWithHope. Each day in October on the company’s social channels, a word of hope and corresponding statement will be shared from inspiring people whose lives have been touched by breast cancer, shining a light on the importance of screening and early detection, and honoring the warriors that have faced this diagnosis. Joining Zynga and Words With Friends in this month-long campaign are well-known…

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