Tag: CAP

CAP – Make it a compliant Jubilee with these platinum-plated advertising tips

Stuart Mitchell

The ASA/CAP have released a post called: Make it a compliant Jubilee with these platinum-plated advertising tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year, Her Majesty the Queen reaches a landmark 70 years as Head of State and the associated festivities – including a four-day bank holiday- offers marketers a unique opportunity to grant their campaigns a royal sheen. But unless…

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CAP – Tough new rules to curb broad appeal of gambling ads and better protect under-18s

Stuart Mitchell

The ASA/CAP have released a post called:  Tough new rules to curb broad appeal of gambling ads and better protect under-18s. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Committee for Advertising Practice (CAP) has announced today the introduction of tough new rules for gambling ads as part of our commitment to safeguarding young people and vulnerable audiences. These rules will significantly impact gambling…

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CAP – Spring clean your ‘allergy’ advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP have seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the…

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CAP – Automated vehicles and assisted tech: helping you stay on the road to compliance

Stuart Mitchell

The ASA/CAP have released a post called: Automated vehicles and assisted tech: helping you stay on the road to compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Smart tech is big and it’s everywhere – in our homes, in our phones and wearable tech and, increasingly, in our cars.  From smartphone integration, through clever adaptive headlights using matrices of LEDs and lasers, to genuinely…

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CAP – Making advertising to children ‘child’s play’

Stuart Mitchell

The ASA/CAP have released a post called: Making advertising to children ‘child’s play’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent celebration of World Children’s Day, we thought it would be a good time to remind marketers of what is expected from them when advertising to children. This is especially topical with the festive season nearly upon us, where new toys…

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