CAP – Tick the boxes with our misleadingness checklist

The ASA/CAP have released a post called: Tick the boxes with our misleadingness checklist. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Complaints about potentially misleading advertising make up around 70% of the total number of complaints made to the ASA every year. To help you avoid misleading consumers and make sure your ads aren’t contributing to this number, we have created a simple…

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CAP – Spring clean your ‘allergy’ advertising

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

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CAP – New self-help tool for influencers

The ASA/CAP have released a post called: New self-help tool for influencers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. To help influencers quickly work out whether a post needs to make clear that it’s an ad, we have created a self-help tool intended to cover the main types of scenarios one might face in deciding whether to label content as advertising, as well…

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CAP – Enforcement Notice on ‘free trials’ and other promotional subscription models

The ASA/CAP have released a post called: Enforcement Notice on ‘free trials’ and other promotional subscription models. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we published a new Enforcement Notice about the digital advertising of “free trials” and other promotional subscription models. In recent years, the subscription market has seen huge growth, in part accelerated by lockdown. Consumers can choose from a wide…

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CAP – United By The Impact Of Music – Eurovision 2023

The ASA/CAP have released a post called: United By The Impact Of Music – Eurovision 2023. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Eurovision slogan for 2023 – United By Music – represents both the unique partnership between the UK and Ukraine, as Liverpool hosts on their behalf, and the joyous way that music can bring people together. Music has impact. That’s…

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