Tag: CAP

CAP – Tread carefully: Baby steps towards compliance

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Baby steps towards compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our article on ads for baby products is now one year old – they grow up so fast! To celebrate its birthday, we’ve prepared some crib notes on ads featuring babies and young children. Let Kids Be Kids Ads must not portray children…

Read More

CAP – Gambling marketers: Bet on these lucky six tips to come up trumps

Stuart Mitchell

The ASA/CAP have released a post called:  Gambling marketers: Bet on these lucky six tips to come up trumps , but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether you’re running a blog, affiliate site, or social media campaign for a gambling brand, marketing in this space demands responsibility. Marketers must tread carefully to stay onside. With these six tips you won’t have to leave it all to Lady Luck!Social responsibility is non-negotiable…

Read More

CAP – Calorie-controlled compliance: food supplements and weight loss

Stuart Mitchell

The ASA/CAP have released a post called: Calorie-controlled compliance: food supplements and weight loss, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Faux-zempic products are products that claim or imply that they have a similar effect to Ozempic, a weight loss prescription-only medicine (POM) injection.  The ASA has considered several complaints about food supplements that have purported to provide similar results to this medicine. For context, the CAP Code expressly prohibits POMs from being…

Read More

CAP – KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So, most alcohol advertisers know what to do and not to do when including ABV claims in ads for standard alcoholic drinks. However, the rules for no/zero alcoholic products, also called alcohol alternatives, are slightly different. These types of products have seen…

Read More

CAP – From rough idea to radiant execution – how to make your laboratory-grown diamond advertising dazzle.

Stuart Mitchell

The ASA/CAP have released a post called: From rough idea to radiant execution – how to make your laboratory-grown diamond advertising dazzle.. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Often marketed to consumers as the more ethical choice, laboratory-grown diamonds share the same physical and chemical properties as natural diamonds – so much so that consumers and even industry experts struggle to tell…

Read More