Tag: CAP

CAP – To include or not to include? – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

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CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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CAP – Avoiding pour decisions when advertising alcohol

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding pour decisions when advertising alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The principle behind the alcohol rules is to ensure that marketing communications that feature or refer to alcohol are responsible.   These rules seek to ensure that ads do not (amongst other things) imply, condone or encourage immoderate, irresponsible or anti-social drinking.  To help you…

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CAP – Keeping your “Free Trials” trial free

Stuart Mitchell

The ASA/CAP have released a post called: Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Free trials” can be a great incentive to draw in new customers and are offered in a wide range of sectors, from food and entertainment to beauty and leisure.  While consumers are spending more time at home, free trials of subscriptions for a…

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CAP – Ensuring your environmental claims are more than just hot air

Stuart Mitchell

The ASA/CAP have released a post called: Ensuring your environmental claims are more than just hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2020 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this we’ve put together some guidance to help you make sure you make sustainable claims in…

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