Tag: CAP

CAP – From rough idea to radiant execution – how to make your laboratory-grown diamond advertising dazzle.

Stuart Mitchell

The ASA/CAP have released a post called: From rough idea to radiant execution – how to make your laboratory-grown diamond advertising dazzle.. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Often marketed to consumers as the more ethical choice, laboratory-grown diamonds share the same physical and chemical properties as natural diamonds – so much so that consumers and even industry experts struggle to tell…

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CAP – Bark up the right tree – take the lead on your pet food ads

Stuart Mitchell

The ASA/CAP have released a post called: Bark up the right tree – take the lead on your pet food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Remember the 90s? Boybands and the Spice Girls reigned supreme, Beanie Babies could be found in every nook and cranny and… all the dog poo on the pavement was white. OK, maybe that last one…

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CAP and BCAP update guidance on protecting under-18s in gambling and lotteries advertising

Stuart Mitchell

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have updated their guidance on protecting under-18s in gambling and lotteries advertising.   In 2022, following public consultation, CAP and BCAP introduced a stricter standard, replacing the previous test of “particular” appeal (content likely to appeal more to under-18s than adults) with a stricter test of “strong” appeal, where there is a reasonable case that creative content might unduly attract the attention of under-18s.  The change brought more content within the scope of the Codes’ restrictions, particularly…

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CAP – Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone…

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CAP updates guidance on age-restricted ads online

Stuart Mitchell

The Committee of Advertising Practice (CAP) has refreshed its guidance on targeting age-restricted ads in online media.   The guidance is designed to help marketers, agencies and media owners make sure ads for products such as alcohol, gambling, cosmetic interventions and food and soft drinks high in fat, salt or sugar (HFSS) are targeted responsibly and away from under-18s, in line with the CAP Code.   The new edition has been made easier to use. It now opens with a two-page summary of the fundamentals of responsible targeting, alongside a contents page…

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