Tag: CAP

The ASA/CAP have released a post called: Tread carefully: Make sure you don’t need VAR – keeping your World Cup ads onside but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This summer’s FIFA World Cup will place football firmly at the centre of public attention for several weeks, offering advertisers a huge opportunity to create timely, engaging campaigns. However, high‑profile international tournaments also raise familiar regulatory risks. With that in mind, here are some…

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The ASA/CAP have released a post called: Tread carefully: Renters Rights Act May 2026 – what does it mean for your ads? but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The regulations around the rights of renters and responsibilities of landlords have changed this May in England. See here for more information: Guide to the Renters’ Rights Act – GOV.UK. The Act applies in England only; advertisers should note that different legislative requirements apply…

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The ASA/CAP have released a post called: Tread carefully:- Avoid a false start with our sports supplement marketing tips. but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. When the juicing in your ads doesn’t involve fruit Let’s warm up with the basics. If you are advertising prescription-only medicines (POMS) to the public, your ads will immediately come off injured. Anabolic steroids, though not typically our ball game, if they fall foul of CAP…

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