Tag: CAP

CAP – Celebrating Black History Month: Advertising with respect and responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Celebrating Black History Month: Advertising with respect and responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. October marks Black History Month, a time to honour and celebrate the contributions of generations of people of African and Caribbean descent who have helped shape Britain’s national and cultural life. For many advertisers, it’s also an opportunity to spotlight…

Read More

CAP – A picture says a thousand words. Avoiding misleading imagery in ads

Stuart Mitchell

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

Read More

CAP – Keeping the regulator sweet

Stuart Mitchell

The ASA/CAP have released a post called: Keeping the regulator sweet. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen claims regarding sugar. “Sugar free”, “no added sugar” and “natural sweeteners” may seem like they are sprinkled around but, like sugar itself, marketers should use such claims carefully. “No added sugars” The CAP Code prohibits nutrition claims for foods unless they are authorised…

Read More

Consultation on the implementation of the less healthy food and drink advertising restrictions

Stuart Mitchell

The Committees of Advertising Practice (CAP and BCAP) are issuing a consultation on the implementation of the less healthy food and drink product advertising restrictions. The consultation concerns proposed rules to implement the restrictions in the UK Advertising Codes, and implementation to support their interpretation. They are consulting on behalf of the ASA, which has been appointed by the statutory regulator, Ofcom, as frontline body responsible for enforcement. The less healthy product advertising rules will come into effect from 5 January 2026. They will prohibit ads for “identifiable” less healthy…

Read More

CAP – Like, follow and subscribe to our influencer marketing advice

Stuart Mitchell

The ASA/CAP have released a post called: Like, follow and subscribe to our influencer marketing advice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the past 20 years, social media has gone from niche “computer stuff” that confused your parents to some of the world’s most valuable companies. Once businesses tapped into the commercial potential of these websites, their influence on our daily lives…

Read More