Tag: CAP

New resources to help advertisers get environmental claims right

Stuart Mitchell

CAP has published a new practical guide, a quick checklist and updated guidance to help advertisers get environmental claims right from the outset. Consumers increasingly want to understand the environmental impact of the products and services they buy. For advertisers, that presents an opportunity, but also a responsibility to ensure environmental claims are clear, accurate and supported by robust evidence.  To help advertisers communicate environmental claims with confidence, CAP has published a new practical guide, Greenspeaking with confidence, alongside a quick checklist and updates to its existing guidance on environmental…

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CAP – With Great Advertising Power Comes Great Responsibility…

Stuart Mitchell

The ASA/CAP have released a post called: With Great Advertising Power Comes Great Responsibility… I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “One to resurrect my soul”, “One for emotional support” and “One to erase today.” Add a fashion campaign that puts an unhealthily thin body on a pedestal, and you are no longer selling a product – you are selling an idea. An ad can stop…

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CAP – Lock, stock, and barrel: all you need to know about weapons in ads

Stuart Mitchell

The ASA/CAP have released a post called: Lock, stock, and barrel: all you need to know about weapons in ads , I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our top tip for ensuring that ads with weapons don’t become a double-edged sword? Be socially responsible and comply with the rules. In weapons advertising, the strongest shot you can make is one that hits the mark and meets…

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CAP – Lights, Camera, Compliance! Make Sure Your Audience Meets the Certificate For Film Advertising

Stuart Mitchell

The ASA/CAP have released a post called: Lights, Camera, Compliance! Make Sure Your Audience Meets the Certificate For Film Advertising, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Film advertising often needs to strike a careful balance between generating excitement for an upcoming release and ensuring content is suitable for the audience likely to see it. ASA rulings highlight that the context, medium and execution of an ad…

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CAP – All that glisters is not gold – advertising gold investments.

Stuart Mitchell

The ASA/CAP have released a post called: All that glisters is not gold – advertising gold investments but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Shakespeare warned us that not everything is as valuable as it might at first seem and that certainly seems to be the case in a recent string of ASA rulings on ads offering gold as an investment. Promising glittering returns and endless riches can be very risky so we’ve polished…

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