CAP – New guidance on the advertising of delayed payment services (buy now, play later services)

The ASA/CAP have released a post called: New guidance on the advertising of delayed payment services (buy now, play later services). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP has today published guidance on the advertising of delayed payment services, also known as buy now, pay later (BNPL) services, which have become increasingly available to customers at the ‘checkout’ of online retailers. These…

Read More

CAP – Cosmetic interventions and the CAP Code

The ASA/CAP have released a post called: Cosmetic interventions and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many people like to take pride in their appearance and some look to companies who provide a whole host of cosmetic services, from non-surgical interventions to major surgery.  Ads which promote these services must be prepared with a sense of responsibility to both…

Read More

CAP – Taking care with ads for self-care

The ASA/CAP have released a post called: Taking care with ads for self-care. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Self-Care refers to the actions that individuals take for themselves, on behalf of and with others, in order to develop, protect, maintain and improve their health, wellbeing or wellness.  Because of the on-going pandemic, this year has been a significant challenge for everyone…

Read More

CAP – Rule(s) Britannia – a look at country of origin claims

The ASA/CAP have released a post called: Rule(s) Britannia – a look at country of origin claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK may have left the EU – but with just weeks to go until the end of the transition period, Brexit uncertainty abounds. In these unpredictable times, CAP understands that consumers may be keen to support the UK…

Read More

CAP and BCAP Code rules after Brexit transition period

The ASA/CAP have released a post called:  CAP and BCAP Code rules after Brexit transition period. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Summary The CAP and BCAP Codes include many rules which seek to reflect significant pieces of EU law or UK law that has been made to implement EU law; for example, on misleading advertising, food and medicines. This statement summarises…

Read More