Tag: CAP

CAP – Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them)

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them), but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mass legal compensation ads can be costly and risky for consumers. Those who withdraw from claims can face hefty charges, and even successful claimants may experience significant deductions from compensation awarded. Three key ASA rulings highlight recurring pitfalls in the way these…

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CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure they don’t tip the scales in favour of misleading…

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CAP – A CAP Icesight into ads for the Winter Olympics

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: A CAP Icesight into ads for the Winter Olympics, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Milano Cortina 2026 just days away, sharpen-up your compliance skates and ensure your ads (bob)slay without overstepping the mark. Two for the price of one That’s right people, it’s that time where we all get excited about the prospect of seeing not one, but two men…

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CAP – VAT’s the Way to Do It: Get your pricing ads right

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: VAT’s the Way to Do It: Get your pricing ads right, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles.  Because the correct use of VAT-inclusive and VAT-exclusive prices is a recurring issue…

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CAP – Responsible advertising: illegal drugs references

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Responsible advertising: illegal drugs references, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Need drugs to get you through Christmas?” Avoid any reference to illegal drugs to avoid tripping up on the rules around responsibility. Any references, however veiled and obscure, to illegal drugs, are likely to breach the Code.  Even if they are a common reference point in the target audience, or they…

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