Tag: CAP

CAP – International Women’s Day 2026: Progress, portrayal and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: International Women’s Day 2026: Progress, portrayal and the CAP Code, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Women’s Day 2026: Progress, portrayal and the CAP Code International Women’s Day is a moment to celebrate progress, recognise achievements and reflect on how far we’ve come, while also considering how the choices we make today can affect what comes next. Advertising has an important…

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CAP – Eye-catching Effects and Epilepsy

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Eye-catching Effects and Epilepsy, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertisers must make sure that their ads do not contain visual effects or techniques that are likely to adversely affect members of the public with photosensitive epilepsy (PSE). This applies to television and non-broadcast media (BCAP Code rule 4.6 and CAP Code rule 4.7). Visual effects that might adversely affect a person…

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CAP – Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them)

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them), but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mass legal compensation ads can be costly and risky for consumers. Those who withdraw from claims can face hefty charges, and even successful claimants may experience significant deductions from compensation awarded. Three key ASA rulings highlight recurring pitfalls in the way these…

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CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure they don’t tip the scales in favour of misleading…

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CAP – A CAP Icesight into ads for the Winter Olympics

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: A CAP Icesight into ads for the Winter Olympics, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Milano Cortina 2026 just days away, sharpen-up your compliance skates and ensure your ads (bob)slay without overstepping the mark. Two for the price of one That’s right people, it’s that time where we all get excited about the prospect of seeing not one, but two men…

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