Tag: CAP

CAP – Celebrating diversity in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Celebrating diversity in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Transgender Day of Visibility, which celebrates the contributions of the Transgender community, was observed earlier this year on 31st March. On 14 July, it’s International Non-Binary People’s Day, which celebrates people who identify as non-binary. Many advertisers wish to ensure their advertising includes authentic…

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Media restrictions on advertisements for “less healthy” food and drink products: consultation update

Stuart Mitchell

Following Government’s ministerial statement signaling its intent to further legislate on aspects of the forthcoming restrictions on advertising of “less healthy” food and drink products, the Advertising Standards Authority (ASA), as designated frontline co-regulator, has asked the Committees of Advertising Practice (CAP) to place on hold its ongoing consultation on implementation rules and guidance. This is to allow for a proper assessment of the implications of Government’s decision, as further detail becomes available, and to determine how best to take the implementation process forward.   The ASA will continue to work with…

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CAP – Off with your heads! Keeping within the rules in ads that reference the royals

Stuart Mitchell

The ASA/CAP have released a post called: Off with your heads! Keeping within the rules in ads that reference the royals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Permission is usually needed to show or mention a member of the Royal Family. Rule 6.2 states that members of the Royal Family shouldn’t normally be shown or mentioned in a marketing communication without their prior…

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CAP – Objectification in in-game ads

Stuart Mitchell

The ASA/CAP have released a post called: Objectification in in-game ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sexual objectification is always problematic in ads; presenting women (or men) as sexual objects is irresponsible and very likely to offend.  It’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games?…

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CAP – Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the last five years, we’ve seen dramatic progress in the development of machine learning, with AI becoming a game-changing technology with countless applications. As a nascent form of technology and one regarded as important to economic…

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