Tag: CAP

CAP – Sexualised Imagery in fashion ads

Stuart Mitchell

The ASA/CAP have released a post called: On the road again: Sexualised Imagery in fashion ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA regularly receives complaints about the way in which women and, with lesser frequency, men are portrayed in ads and takes a firm line on those which irresponsibly sexualise or objectify people.  While these complaints can relate to advertising…

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CAP – Can we get some privacy? A guide to the privacy rules

Stuart Mitchell

The ASA/CAP have released a post called: Can we get some privacy? A guide to the privacy rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone values their privacy, from high street consumers to members of the Royal Family. These concerns are reflected to some extent in law and also in the privacy rules in Section 6 and Section 10 of the CAP…

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CAP – Stick to the script: Prescription-only medicines and the Code

Stuart Mitchell

The ASA/CAP have released a post called: Stick to the script: Prescription-only medicines and the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 12.12 of the CAP Code expressly states that prescription-only medicines (POM) or prescription-only medical treatments may not be advertised to the public. It is also an offence under the Human Medicines Regulations 2012 to in any way promote the…

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CAP – Compliant advertising is a Snap – marketing on Snapchat

Stuart Mitchell

The ASA/CAP have released a post called: Compliant advertising is a Snap – marketing on Snapchat. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A multimedia messaging app that deviated from the more established model for social media platforms, Snapchat joined the online social ecosystem in 2011 and offered users a fancy camera, messages that expired and a separate section for branded content.  According…

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CAP – Five tips guaranteed to get your guarantees on the right track

Stuart Mitchell

The ASA/CAP have released a post called: Five tips guaranteed to get your guarantees on the right track. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Offering a guarantee or warranty can give consumers some added comfort when making a purchase – particularly when it involves larger sums of money.  That said, the word ‘guarantee’ can have many different meanings and not all warranties…

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