Tag: CAP

CAP – Advertising complementary and alternative medicines and therapies

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Advertising complementary and alternative medicines and therapies, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense of wellbeing and are popular choices for many.  But not all therapies are created equal, and not all advertising claims are acceptable – as many advertisers have found out the hard way through ASA rulings.…

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CAP – Not even Fenton would run away from our marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Not even Fenton would run away from our marketing tips but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Are you a making right pigs ear of your animal-inclusive marketing? Maybe you’re having a mare of a time understanding the rules? We’ve brought our wise advertising owls with expert advice that’ll help you bring your marketing home to roost. Don’t let your ads fall at…

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UK advertising leaders set up funding taskforce

Stuart Mitchell

The Advertising Standards Board of Finance (Asbof) has announced a new taskforce to secure sustainable long-term funding for the ASA System. Details of the taskforce are set out in this press release from Asbof. UK advertising is vibrant and booming: doubling in size since 2019 and public trust in it has reached a five-year high. This success is underpinned by the credibility of the ASA system’s self- and co-regulatory system. The ASA has invested in AI and machine learning to keep up with the scale of advertising growth. In 2025 the…

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CAP – Mind the (price) gap: train ticket price claims that stay on track

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Mind the (price) gap: train ticket price claims that stay on track, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Train ticket pricing can be a maze. When ads promise “cheapest”, “lowest” or “best price”, consumers may hear: “don’t bother checking anywhere else.” The ASA has upheld complaints about that kind of messaging for ScotRail, Greater Anglia and MyTrainTicket. Cheapest tickets? Claims and headlines…

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CAP – Money making courses – stick to the facts

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Money making courses – stick to the facts  – please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Profit promises that don’t add up The ASA recently investigated a number of advertisers in regards to misleading practices across a number of ads promoting business‑growth and “make money” courses. The investigations looked at ads that implied consumers can reliably achieve high earnings, dramatic lifestyle upgrades or rapid…

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