CAP – Leading astray – the dos and don’ts of lead generation advertising

The ASA/CAP have released a post called: Leading astray – the dos and don’ts of lead generation advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Lead Generation is a common and legitimate way for companies to communicate with the right kind of customer – one who fits their criteria and who is more likely to be interested in what they’re selling. It’s as…

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CAP – In at the Deep(fake) End

The ASA/CAP have released a post called: In at the Deep(fake) End. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Deepfakes have been called “The 21st century’s answer to Photoshopping”, and while that’s a neat summary, photoshopped images from days gone by – while subject to their own pitfalls and dangers – didn’t have quite the same capacity to bamboozle and mislead that today’s…

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CAP: Enforcement Notice issued to non-UK based cosmetic surgery providers to tackle irresponsible ads

The ASA/CAP have released a post called: Enforcement Notice issued to non-UK based cosmetic surgery providers to tackle irresponsible ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee for Advertising Practice (CAP) has today issued an Enforcement Notice to cosmetic surgery providers based abroad, setting out the strict advertising rules in place that are designed to protect people, in particular young and…

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ASA release new information about various Social Media’s

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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CAP – A picture says a thousand words. Avoiding misleading imagery in ads

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

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