Tag: CAP

CAP – Lights, Camera, Compliance! Make Sure Your Audience Meets the Certificate For Film Advertising

Stuart Mitchell

The ASA/CAP have released a post called: Lights, Camera, Compliance! Make Sure Your Audience Meets the Certificate For Film Advertising, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Film advertising often needs to strike a careful balance between generating excitement for an upcoming release and ensuring content is suitable for the audience likely to see it. ASA rulings highlight that the context, medium and execution of an ad…

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CAP – All that glisters is not gold – advertising gold investments.

Stuart Mitchell

The ASA/CAP have released a post called: All that glisters is not gold – advertising gold investments but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Shakespeare warned us that not everything is as valuable as it might at first seem and that certainly seems to be the case in a recent string of ASA rulings on ads offering gold as an investment. Promising glittering returns and endless riches can be very risky so we’ve polished…

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CAP – Recent environmental rulings retrospective

Stuart Mitchell

The ASA/CAP have released a post called: Recent environmental rulings retrospective but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The summer solstice has just passed, and the days are starting to get shorter, so it’s a good moment to shine a light on some of the most interesting recent environmental rulings by the ASA Council. Greener homes The ways people power their homes are changing, solar panels and heat pumps are on the rise. Those…

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CAP – Taking the legwork out of compliance

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Taking the legwork out of compliance but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We all know the advantages of a marketing campaign over a single ad. Campaigns support consistent messaging and brand recognition. They broaden appeal by addressing various audiences and keep a message fresh. But when the ASA assesses a complaint about an ad that is part of a campaign, they look at the…

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CAP – Ace your marketing homework with our top tips

Stuart Mitchell

The ASA/CAP have released a post called: Ace your marketing homework with our top tips but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As this term draws to a close, it won’t be long before the bells at Grange Hill and more will soon be ringing for the 26/27 school year. We hate to get Inbetween you and the publication dates for your student focused ads, but our top tips will stop you…

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