ASA – In or out? Cross-border media and the ASA’s jurisdiction

The ASA/CAP have released a post called: In or out? Cross-border media and the ASA’s jurisdiction. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After consultation CAP updated the wording in the Scope of the CAP Code in relation to jurisdictional matters, with the changes taking effect from February 2021.  For a look at what’s in and what’s out, here’s a bitesize guide to…

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CAP – Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies

The ASA/CAP have released a post called: Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So far, 2021 has been the year of cryptocurrency. Bitcoin and its fellow travellers like Ethereum and Doge (a currency shaped like a cartoon dog, invented as a joke that has made some of its early adopters millionaires) have…

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CAP – Vetting claims about products for animal health

The ASA/CAP have released a post called: Vetting claims about products for animal health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing…

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ASA – The Industry Panels that help the ASA and CAP in their regulatory decision making

The ASA/CAP have released a post called: The Industry Panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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CAP – Sunbed advertising – How to avoid a regulatory burn

The ASA/CAP have released a post called: Sunbed advertising – How to avoid a regulatory burn. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Despite the proliferation of cosmetic fake-tan products, sunbed products and UV tanning services continue to be very popular.  This article explores the types of claims that the ASA have previously found to be problematic and so should be avoided by marketers…

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