Tag: CAP

CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline library – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Don’t forget that there are other…

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CAP – Guidance on the presentation of mid-contract price increases in telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: Guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are today publishing an updated version of their existing guidance on the presentation of mid-contract price increases in telecoms ads. Amendments have been made to reflect changes to Ofcom rules that will have the effect of…

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CAP – Get yourself affiliated with the rules on affiliate marketing

Stuart Mitchell

The ASA/CAP have released a post called: Get yourself affiliated with the rules on affiliate marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Affiliate marketing is a type of performance-based advertising where someone is rewarded (typically through an affiliate platform) for each new customer attracted by their marketing efforts (typically measured using ‘click-throughs’ or sales), usually with a pre-agreed percentage of each sale…

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CAP – Don’t cross a line that could damage your campaign

Stuart Mitchell

The ASA/CAP have released a post called: Don’t cross a line that could damage your campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a competitive marketplace, there’s a fine line between creatively drawing attention to your product or service and inadvertently causing harm and offence. Ads must not contain anything that is likely to cause serious or widespread offence. Particular care must…

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CAP – Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls

Stuart Mitchell

The ASA/CAP have released a post called: Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With an increased focus on health and wellbeing, new products may appear on the market claiming to help us stay healthy or lose weight, but can these claims be made about alcoholic…

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