Tag: CAP

CAP – Earn the ASA’s stamp of approval to mark World Post Day

Stuart Mitchell

The ASA/CAP have released a post called: Earn the ASA’s stamp of approval to mark World Post Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of World Post Day on 9 October, here are some top tips to ensure your delivery charges comply with our Codes: Do I need to state delivery charges? If you’re stating prices for advertised…

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CAP – The do’s and don’ts of broadband pricing

Stuart Mitchell

The ASA/CAP have released a post called: The do’s and don’ts of broadband pricing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Do include all monthly costs in the price Back in 2016, the ASA and Ofcom published research they had jointly undertaken into consumers’ understanding of broadband pricing. Back then, it was common for line rental monthly costs to be presented separately and…

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CAP – International Day for Older Persons

Stuart Mitchell

The ASA/CAP have released a post called: International Day for Older Persons. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 1 October marked International Day for Older Persons 2021.  Although the ASA receives a small number of complaints about depictions of older people in advertising, the CAP Code recognises the impact of harm and offence caused on the grounds of age. Code rule 4.1…

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CAP – Championing diversity during Black History Month

Stuart Mitchell

The ASA/CAP have released a post called: Championing diversity during Black History Month. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Black History Month is an annual event in October that celebrates the contribution made by generations of people of African and Caribbean descent who have helped shape Britain’s national and cultural life. Many advertisers see Black History Month as a time to call…

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CAP – Making an ad, checking it twice

Stuart Mitchell

The ASA/CAP have released a post called: Making an ad, checking it twice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s nearly that time of year to sit back, relax and enjoy the Christmas festivities. However, the Advertising Codes apply all year round, and it is important for advertisers to ensure this festive season remains compliant. Here are some tips on how to…

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