Tag: CAP

CAP – Good intentions don’t always prevent harm – avoiding harmful racial stereotypes

Stuart Mitchell

The ASA/CAP have released a post called: Good intentions don’t always prevent harm – avoiding harmful racial stereotypes. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many advertisers choose to recognise events that celebrate diversity, such as Black History Month, which takes place every October. These occasions provide an opportunity for reflection, recognition and celebration, and many brands use them to demonstrate their commitment to diversity and inclusion.…

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CAP – No more grey areas: fair representations for every generation

Stuart Mitchell

The ASA/CAP have released a post called: No more grey areas: fair representations for every generation I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With International Day of Older People on 1 October, we take the opportunity to celebrate older people, but ask “is UK advertising doing the same?”. In 2025, the ASA published research into The Depiction of Older People in Ads. It found that many people…

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CAP – Regulating the Illusion of Intelligence in Ads

Stuart Mitchell

The ASA/CAP have released a post called: Regulating the Illusion of Intelligence in Ads. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. AI can help humans in many ways, such as breakthroughs in drug discovery and digital voice assistants, but it has its limits. An AI assistant cannot actually “offer a helping hand” or “lend an ear”, but it will try to reply with the best response…

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CAP – Less healthy foods – an overview of LHF

Stuart Mitchell

The ASA/CAP have released a post called: Less healthy foods – an overview of LHF. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The introduction of new rules relating to the advertising of less healthy foods and drinks (LHF) were accompanied by ASA Guidance alongside secondary advice resources. Today we explore a little more about the Guidance and how the rules will be applied by the ASA in practice. Food…

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CAP – Trust me, I’m a… compliant advertiser

Stuart Mitchell

The ASA/CAP have released a post called: Trust me, I’m a… compliant advertiser. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A recent ASA ruling has highlighted an often overlooked Code rule.  The voice of an expert is a powerful tool in advertising, but did you realise that the Code prohibits endorsements by health professionals in many ads? Qualified to practise, not to endorse Ads for foods…

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