Day: 10 July 2023

Whitbread targets 20% reduction in water usage per guest by 2030

Stuart Mitchell

Whitbread, owner of the UK’s largest hotel company Premier Inn, has today announced an ambitious new target to cut water consumption by 20% per sleeper by 2030. A trial of the innovative water-saving technologies involving a number of hotels in water stressed areas revealed the potential to cut the group’s gas consumption and related carbon emissions by 5%, following a reduction in water use of just over 20%. In order to achieve this ambitious target across its estate, launched as part of its Force for Good sustainability programme, Whitbread will…

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Benevity Partners with Count Us In to Increase the Impact of Corporate Climate Action

Stuart Mitchell

Benevity, Inc., the leading provider of global corporate purpose software, today announced the launch of its new Climate Action Kit in collaboration with Count Us In, a global movement of people and organizations taking steps to address climate change. The Climate Action Kit enables companies to incorporate climate action into their corporate purpose programs by providing engaging ways to get employees involved. The kit includes volunteer opportunities, curated lists of vetted environmental organizations and a library of micro-actions focused on reducing the environmental footprint of a company and its employees. …

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Unilever launches ‘Believe in Talent’ campaign

Stuart Mitchell

Research released by Unilever as part of its Act 2 Unstereotype initiative, reveals the enormous opportunity the advertising industry has to elevate creativity and forge deeper connections with diverse consumers, by tapping into multi-skilled, online content creators from the disabled community. Disabled creators are making their mark on social media, making it more inclusive and attracting followers with engaging content that draws on their lived experience and dismantles stereotypes. Over 82% are thriving on the ability to influence and impact others, whilst 71% said they enjoy the access they have…

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Social Enterprise leading the charge in tackling prisoner education secures £150,000 of investment

Stuart Mitchell

Doing What Really Matters (DWRM), a social enterprise that works with universities to offer degree courses to facilitate prisoner rehabilitation, has received £150,000 in funding. The Growth Impact Fund, a social impact investment fund developed by Big Issue Invest (BIIFM) and UnLtd has provided the backing in order for the organisation to increase the number of students in prison accessing Further and Higher Education to 25% of the prison population within 10 years – an increase of 20,000 students.  It is well-documented that both prisoners and prison leavers have limited…

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Hattrick Becomes Manchester’s First Female-Owned B-Corp Agency

Stuart Mitchell

Hattrick is the first female-founded marcomms and PR agency to gain B-Corp status in Manchester.  The region has been touted as a UK hotspot for sustainable business in 2023 by B Lab UK, the not-for-profit behind the stringent Certification movement. According to its directory, Hattrick is one of only 20 women-built B-Corporation businesses spanning advertising and market research services that are headquartered in the country. The agency’s achievement also makes Hattrick the 10th business in this category, with less than 10 employees, to succeed in the process.  Being a Certified…

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