Research released by Unilever as part of its Act 2 Unstereotype initiative, reveals the enormous opportunity the advertising industry has to elevate creativity and forge deeper connections with diverse consumers, by tapping into multi-skilled, online content creators from the disabled community. Disabled creators are making their mark on social media, making it more inclusive and attracting followers with engaging content that draws on their lived experience and dismantles stereotypes. Over 82% are thriving on the ability to influence and impact others, whilst 71% said they enjoy the access they have…
Read MoreUnilever launches ‘Believe in Talent’ campaign
