Month: September 2024

StrawberryFrog honored in the Ad Age Small Agency Awards for ‘purpose-driven’ campaigns.

Stuart Mitchell

This recognition solidifies StrawberryFrog‘s 25 year position as a leader in the advertising industry, highlighting its ability to do what huge clients need and want, and doing it differently than the large corporate agencies.  The award celebrates StrawberryFrog’s strategic and creative excellence and innovation developing powerful brand narratives that resonate deeply with audiences and drive measurable business results. The agency’s unique approach building purpose-driven brand movements sets a new standard for creative marketing in the digital age. “StrawberryFrog is proof that you don’t need a massive organization to make a…

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Prevented Ocean Plastic teams up with rugby legend Marlie Packer to raise awareness of ocean plastic crisis

Stuart Mitchell

Prevented Ocean Plastic™, a pioneering recycling programme that stops over 1000 tonnes of plastic from entering the ocean every month, has signed an 18-month brand partnership deal with Saracens & England Women’s Rugby captain, Marlie Packer. The agreement sees Packer become the latest in POP’s Athlete Ambassador programme where she will promote the recycling brand until the end of 2025 and support their ‘Better Plastic Choice’ positioning in the UK and abroad.   The Prevented Ocean Plastic™ programme incentivises the collection of waste plastic- helping people around the world to clean their coastlines,…

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PepsiCo releases 2023 ESG Summary highlighting PepsiCo Positive (pep+) results

Stuart Mitchell

PepsiCo has published its 2023 progress report on Environmental, Social and Governance (ESG) results. The 2023 ESG Reporting Suite includes the ESG Summary, ESG Topics A-Z and the ESG Data Hub, providing a detailed update on pep+, our global transformation program that seeks to drive long-term business performance and value. A potato farm in Turkey. In 2023, PepsiCo doubled its global regenerative farming footprint to more than 1.8 million acres. In 2023, PepsiCo achieved some goals ahead of schedule, introduced new ones and made strong progress on others, while certain…

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World Nature Conservation Day Video Campaign Calls for Shift to Sustainable Packaging to Protect World’s Vital Forests

Stuart Mitchell

In anticipation of World Nature Conservation Day, Canopy, a solutions-driven environmental non-profit, launched a powerful new video to spotlight the severe environmental impact of paper packaging on the world’s most climate and biodiversity critical forests. World Nature Conservation Day, celebrated globally on July 28th, is dedicated to raising awareness about the importance of preserving and protecting the natural world. As the global demand for paper packaging soars, this timely video aims to highlight the alarming annual loss of 3.1 billion trees for paper packaging, equating to two soccer pitches of…

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Urchinomics Partners with NYK for a Greener Future

Stuart Mitchell

Verdant Bloom Ltd (parent company of Urchinomics Group) and NYK signed a share purchase agreement, marking the beginning of an exciting new partnership aimed at environmental restoration and sustainability. Aiming for a Blue-Carbon Revolution Kelp forests, essential for marine biodiversity and carbon sequestration, are under threat due to an explosion in Sea Urchin populations. Urchinomics is addressing this by transforming barren urchin populations into a sustainable delicacy, while simultaneously restoring vital kelp beds. Urchinomics’ Innovative Solution Urchinomics collects and feeds sea urchins from affected areas, turning them into high-quality products.…

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