Prevented Ocean Plastic | Ethical Marketing News

Prevented Ocean Plastic First To Pass New Audit Protocol For EU Food-Contact Recycled Plastics

May 25, 2026May 6, 2026 Stuart Mitchell

Prevented Ocean Plastic has supported the development of the RINA Food Contact Recycled Plastics Audit Protocol, a new framework aimed at supporting a clear path to market for food-safe recycled plastics in Europe. Regulation (EU) 2022/1616 sets strict requirements for recycled plastics used in food-contact applications, including full process control and third-party certified Quality Assurance Systems. This sits alongside broader EU policy drivers such as the Packaging and Packaging Waste Regulation (PPWR) and the Single-Use Plastics Directive (SUPD), all of which are tightening expectations on traceability, safety and recycled content.At the…

Prevented Ocean Plastic is part of 1000 products

February 18, 2026February 4, 2026 Stuart Mitchell

More than 1000 product lines have now been packaged using Prevented Ocean Plastic. Launched in 2020, Prevented Ocean Plastic works with coastal communities to build infrastructure in areas that need support to prevent the flow of global ocean plastic, collecting, sorting and recycling discarded material before it reaches the water. Five years on, the programme has grown from a sustainable supply chain thought leader into a global franchise model supporting businesses and brands across multiple sectors to meet recycled content, traceability and performance requirements at scale. The Prevented Ocean Plastic logo…

World-First Food-Safe Recycled Polypropylene For European Markets

October 15, 2025September 24, 2025 Stuart Mitchell

Recently Prevented Ocean Plastic, alongside major industry stakeholders, announces the first ever food-safe polypropylene (PP, one of the most commonly used yet least recycled plastics on the planet) recycled to the European standard (EU 2022/1616). PP is a part of everyday items like plastic cups, bottles and caps, and flexible films but despite its prevalence, has a global post-consumer recycling rate of just 1%, making it the second most common type of plastic polluting the ocean. Working together Now, a global partnership representing all stages of the supply chain has…

Berry’s Prevented Ocean Plastic Bottle™ Helps Tackle a Global Problem

January 28, 2025December 12, 2024 Stuart Mitchell

One of the global sustainable packaging leaders Berry Global Group, Inc. has partnered with Brookfield Drinks for the launch of a new spring water range in a first-to-market bottle made completely from Prevented Ocean Plastic™ (POP). It is estimated, that every 500ml bottle of NEO WTR, made using discarded plastic that has been collected along coastlines at risk of ocean plastic pollution, stops the equivalent of approximately 1.7 plastic bottles entering the ocean.2 In addition to the POP bottle, both the label and cap are fully recyclable to offer a complete…

Prevented Ocean Plastic Enters East Africa To Collect Thousands Of Tonnes Of Plastic From The Tanzanian Coast

January 5, 2025November 21, 2024 Stuart Mitchell

Prevented Ocean Plastic™ East Africa has announced the opening of a new plastic collection centre in Dar es Salaam, the largest city in the United Republic of Tanzania. The new centre is the first Prevented Ocean Plastic™ centre in the region and is the first of its scale in Tanzania, which currently lacks adequate waste management to deal with its growing quantities of plastic waste. The centre has been built with the support of Alliance to End Plastic Waste. It is estimated that 29 kilotonnes of plastic waste enter the…