Fast food giants backtrack on chicken welfare

The RSPCA is urging major fast food companies not to sacrifice chicken welfare for profits – as 18 businesses abandon promises and risk condemning millions more chickens to lives of poor welfare. In the UK, over one billion chickens are reared for meat annually, and more than 90% of these are fast-growing – meaning they risk severe welfare issues, including chronic pain, lameness, and heart conditions caused because they grow too fast. More than 200 food businesses had signed up to the Better Chicken Commitment to improve chicken welfare by 2026 –…

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Consumers Aren’t Ready to Let AI Tell Them What to Buy, New Billion Dollar Boy Research Shows

New independent research from Billion Dollar Boy Group, global leaders in creator-led brand building, highlights how AI is reshaping the future of product discovery, online shopping, and the role of the creator economy.  AI search and recommendation tools have become embedded into everyday consumer behaviour, with major technology companies including OpenAI, Amazon and Google, integrating AI into online discovery and shopping – from chat-based product search to automated purchasing agents.  This acceleration has fuelled widespread industry confidence in AI’s ability to guide consumer decision-making. Amid this shift, the Group’s survey…

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