Year: 2026

CAP – Protecting vulnerable audiences

Stuart Mitchell

The ASA/CAP have released a post called: Protecting vulnerable audiences I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Vulnerability is a theme that runs through ad regulation, be it based on membership of a group sharing certain characteristics or on circumstances. CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ potential impact on vulnerable groups. Gambling…

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Cargill expands renewable electricity portfolio in the central United States

Stuart Mitchell

Cargill is expanding its renewable electricity portfolio in the United States through solar and wind projects in Oklahoma and South Dakota. By focusing on regions where it operates, the company is working to reduce emissions from how food is produced and processed while supporting more resilient and efficient operations.  Cargill has entered into a virtual power purchase agreement (VPPA) for 87 megawatts (MW) of wind power from the Sweetland Wind project in South Dakota. The 12.6-year agreement is expected to generate approximately 392,000 megawatt-hours (MWh) of renewable electricity annually, supporting…

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World Bank Group and BlueOrchard Partner to Expand Access to Emerging Markets Private Debt Investments

Stuart Mitchell

The International Finance Corporation (IFC), a member of the World Bank Group focused on the private sector, and BlueOrchard Finance Ltd (BlueOrchard), a leading global impact investment manager and member of the Schroders Group, have joined forces to channel long-term institutional capital into emerging markets, helping create jobs and expand economic opportunity in regions where private investment has historically been difficult to mobilize. The initiative is supported by a private debt investment vehicle which targets up to $2 billion in commitments, with Tokio Marine Group as the anchor investor in…

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Binet and Boyd urge marketers to “kick the promotion habit”

Stuart Mitchell

Brands are investing more in price promotions than advertising, making promotions the largest single component of marketing spend, yet 75% of marketers cannot estimate what proportion of their promotions are profitable. This is according to new research from effectiveness expert Les Binet and Kantar’s Global CSO, Dom Boyd, unveiled at the IPA Effectiveness Conference (7 October 2026). The findings are based on a new study of 250 senior marketing and insight leaders from UK consumer goods businesses, conducted by Censuswide on behalf of Boyd and Binet. The research, which included…

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Amcor Helps Yorkshire School Restore Outdoor Learning Space Using Recycled Materials

Stuart Mitchell

Amcor, a global leader in developing and producing responsible packaging solutions, has helped Hepworth Junior and Infant School in West Yorkshire restore access to its wildlife pond and outdoor learning environment using infrastructure manufactured from recycled plastic materials. The project demonstrates how recycled materials can be used in practical community applications, helping schools and local organizations maintain valuable outdoor spaces while extending the useful life of recovered plastics. The school’s wildlife pond and surrounding woodland form an important part of its curriculum and Forest School program, providing pupils with opportunities…

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