Nine purpose-led consumer brands have shared how they are changing the way they communicate sustainability claims, as regulators demand greater evidence and precision from businesses. COOK, Huel, Tony’s Chocolonely, Riverford, Nc’nean, Smol, Nice Rice, Naked Paper and Here We Flo met under the Chatham House Rule in a roundtable convened by The Anti-Greenwash Charter. Their discussion points to a common approach: make claims specific, keep them within the limits of what the evidence proves, and make that evidence readily available. “The easy part is being factual: you do not say…
Read MoreNine purpose-led brands reveal what makes a sustainability claim stand up to scrutiny
