Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011 Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards Global brands are shifting towards a mix of output-based payment models and have effectively ditched the traditional labour model over the last 15 years. A new report by WFA and Agency Mania Solutions reveals that the use of labour-based models has fallen dramatically over the…
Read MoreGlobal brands are shifting to paying for outputs not time, WFA research
