Jimmy Donaldson, aka MrBeast, and fellow YouTube star Mark Rober have launched #TeamWater, a global campaign to bring clean water to 2 million people. Powered by content creators from over 84 countries with a combined reach of 2 billion subscribers, the initiative aims to raise $40 million by 31 August. In partnership with international nonprofit WaterAid, the campaign blends creator influence with four decades of global water expertise to make lasting change.
From the deserts of Colombia to the mangrove forests of Bangladesh, #TeamWater will work with communities across the world and rally voices globally through the power of creators and their audiences. MrBeast and Mark Rober will lead the charge with call-to-action videos across their platforms, activating a global network of creators to raise awareness and drive donations. Emerging from the YouTube and TikTok creator networks, #TeamWater is rooted in the platforms where creators and audiences come together, fueling a global movement through authentic, community-driven engagement.
“We’ve seen the power of the internet when it rallies behind a cause, from planting millions of trees to removing millions of pounds of trash from the ocean,” said Donaldson and Rober in a joint statement. “Now, we’re taking on clean water, because no one should have to live without it.”
#TeamWater marks the third large-scale environmental campaign led by Donaldson and Rober, following the success of #TeamTrees and #TeamSeas, which together raised over $50 million to plant 20 million trees and remove 30 million pounds of trash from oceans, rivers, and beaches worldwide. This new campaign harnesses the reach of creators across platforms to mobilise people to take collective action on one of the world’s most urgent challenges: clean water access.
Amaka Godfrey, Executive Director of International Programmes, WaterAid, said;
“We’re delighted that WaterAid is the official partner of #TeamWater, shining a spotlight on the global water crisis and creating momentum for real change. Nearly 1 in 10 people around the world don’t have clean water close to home, and our extreme weather patterns are making the situation worse.
“With clean water, girls can go to school, hospitals can give good care and communities thrive. It means people can break free from poverty and build the lives they want, with dignity. Change starts with water.”
Tim Wainwright, Chief Executive of WaterAid UK, said;
“We’re pairing up with the world’s most influential content creators as part of a powerful global movement to tackle one of the world’s most solvable challenges: the global water crisis.
“All funds raised will go towards long-term, sustainable water solutions – from solar-powered wells to hundreds of miles of pipes – for homes, schools and healthcare centres. With WaterAid’s decades of experience, we will ensure #TeamWater’s impact will change lives, delivering clean water to millions, for decades.”
Despite progress, millions lack access to clean water. To help close that gap, every dollar donated through #TeamWater will go directly to funding clean water projects around the globe.
Tune in at 5pm BST on MrBeast’s and Mark Rober’s YouTube channel for the launch of #TeamWater. To learn more about #TeamWater and donate, please visit teamwater.org